Direct-to-Consumer Fulfilment
Your brand experience does not stop at the checkout.
On a marketplace, a slow delivery is the marketplace’s fault. On your own store it is yours. The box that arrives, the day it arrives and how easy it is to send back are all part of what someone bought, and they decide whether a first order becomes a second one. We fulfil your own-site orders from stock already in Europe, to a standard you can point at.
In short
Expandly fulfils direct-to-consumer orders across the UK and EU from warehouses in the UK and the Netherlands. Orders pull through automatically from Shopify, WooCommerce, Magento, BigCommerce and other stores, are picked from local stock and ship domestically, with inventory syncing back across every channel as they leave. On-time in-full performance runs consistently above 99%.
- On-time in-full consistently above 99%
- Shopify, WooCommerce, Magento, BigCommerce and more
- Live inventory across every channel you sell on
- Local delivery and local returns across the UK and EU
The order
What happens between the click and the doorstep
Step 01
The order arrives on its own
Your store connects to the platform and orders pull through automatically, without anyone exporting a file. Rules you set handle the routing, so exceptions get treated as exceptions rather than becoming everybody’s afternoon.
Step 02
It is picked from local stock
Individual units are picked from the warehouse serving that market. Nothing waits for a consolidation run and nothing crosses a customs border on its way to the customer.
Step 03
It ships on the right service
The carrier is matched to the parcel and the destination rather than defaulted, and tracking goes back to the customer through your store in the normal way.
Step 04
Your stock corrects itself
Inventory updates across every channel as the order leaves, so the sale you just made on your own site cannot be sold again on a marketplace an hour later.
The standard
The promise you made is the promise that arrives
On-time in-full is the measure that captures the whole thing, and it is deliberately unforgiving. Late is a miss. Short is a miss. Early counts as a miss too. We hold it consistently above 99%, and hit 100% in many weeks, because a direct customer who has a bad first delivery does not usually give you a second one to get right.
99%+
on-time in-full, sustained
100%
achieved in many weeks
Delivery inside the market
Your customer gets a domestic delivery window and a domestic price, with nothing to settle before the parcel is released.
Returns that stay close
A return goes to a European building and stays inside its own customs territory, which is what makes a generous returns policy affordable rather than reckless.
A named person on your account
When something needs a decision at four o’clock on a Friday, you are talking to someone who knows your SKUs rather than opening a ticket.
The platform
One system behind the store, the marketplaces and the warehouse
The reason DTC fulfilment goes wrong is rarely the picking. It is two systems disagreeing about how much stock exists. Your own site, your marketplaces and the building holding the goods all run off one inventory position here, which removes the disagreement rather than managing it.
Working in the background on every order
Included for every customer on every tier. What changes by tier is how much expert support sits alongside it.
Live inventory sync across channels
Low stock alerts, set per product
Automated order rules
Bundles and kits, tracked to components
Returns imported and restocked
Custom reporting and scheduled exports
Accounting integration
API for your existing stack
Restocking
Knowing before you run out
Selling out is the expensive kind of success. On your own store there is no marketplace algorithm to recover from, but there is a paid acquisition budget still spending against a product page that cannot convert.
Low stock thresholds are set per product, so a line that takes twelve weeks to replenish warns you earlier than one you can restock in a fortnight. The alert reaches you with enough notice to get a shipment built, booked in and received, which on a European supply chain is the number that actually matters.
Questions
Common questions on direct-to-consumer fulfilment
Which ecommerce platforms do you integrate with?
Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, OpenCart, Zencart and Shopline connect directly, alongside Amazon, eBay, Etsy, OnBuy and Wish on the marketplace side. Custom web carts connect through a bridge file, and there is an API if your stack needs something specific. Offline, phone and email orders can be brought in as well, so everything sits in one order book.
How does inventory stay in sync between my store and my marketplaces?
One inventory position sits behind all of them. When an order downloads from any channel, stock updates across every associated listing, matched on listing ID, SKU or title. That is what stops the same unit being sold twice in an hour on two different channels, which is the most common way direct-to-consumer fulfilment goes wrong.
Will I know when I need to restock?
Yes. Low stock thresholds are set per product, so a line with a twelve-week replenishment lead time can warn you far earlier than one you can restock in a fortnight. The alert is designed to reach you with enough notice to get a shipment built, booked in and received, which on a European supply chain is the number that actually matters.
How fast do direct-to-consumer orders ship?
Orders are picked and dispatched inside the window agreed in your service level agreement, and because they leave a warehouse in the same market as the customer, the delivery that follows is a domestic one. On-time in-full performance runs consistently above 99%.
Do you handle bundles and multipacks?
Yes. Bundles and kits are tracked back to their component stock, and available bundle quantity recalculates automatically as those components move. You are not maintaining a separate stock figure for the bundle and hoping it stays honest.
Elsewhere in this section
The rest of the picture
Parent page
The case for holding stock in Europe, the warehouse network, and how the whole service fits together.
Fulfilment model
Every unit prepped to Amazon’s standard before it reaches a fulfilment centre.
Fulfilment model
Merchant-fulfilled orders shipped inside the window your metrics are measured against.
After the sale
Value recovered from returns, and what cannot be recovered handled responsibly.
Most brands we work with are moving stock from the US into the UK and EU, so those two buildings do the heavy lifting here. Expansion runs the other way as well. If you are a UK or European brand looking at America, our US warehouse does the same job in reverse.
See what your own store could promise
Thirty minutes on your volumes, your markets and your delivery promise, and what holding stock in Europe would let you say at the checkout.