TikTok Shop UK Reaches 300,000 Sellers: Beauty Leads, Live Shopping Converts at 3x
TikTok Shop UK has reached 300,000 sellers and is now the UK’s fourth-largest beauty retailer by GMV, with live shopping converting at roughly 3x standard listings. In-market UK stock is increasingly required to meet platform shipping SLAs.
Your Listing Is Not Proof Your Cosmetics Are Compliant in Europe
A Reuters investigation published on 16 September 2026 found more than 20 skin-lightening products already flagged for prohibited mercury levels still listed on Amazon, Temu and TikTok Shop, including in France and Belgium. A live listing is not evidence that a formula is permitted in the market it ships to.
EU Cosmetics INCI Glossary Updated to 30,418 Entries — Mandatory from 30 July
348 new INCI entries — total now 30,418 — become mandatory for EU cosmetic labels from 30 July 2026. Brands launching new EU SKUs after that date must cross-check formulations against the updated glossary before labelling. One day before the fragrance allergen deadline.
82 Substances, 31 Days: The EU Fragrance Allergen Deadline US Beauty Brands Can’t Ignore
The EU fragrance allergen list reaches 82 restricted substances under Regulation 2023/1545. Labels on affected EU SKUs must be updated before 31 July. New production must comply immediately. A Responsible Person designation is required to sell fragrance products in the EU at all.
EU-Compliant Cosmetics in the UK – Key Divergences Beauty Brands Must Bridge Before Entering Both Markets
EU and UK cosmetics regulations started from the same framework after Brexit but are diverging. An EU Responsible Person and CPNP notification do not grant UK access, which needs a UK-based Responsible Person, UKCP notification and different labels. The fragrance allergen list may split from July 2026, requiring separate label versions for each market.
EU Fragrance Allergen Labeling – 56 New Substances Mandatory on EU Cosmetic Labels by 31 July 2026
From 31 July 2026, every cosmetic product placed on the EU market must declare 56 additional fragrance allergens where present above threshold, taking the list from 24 to 80 substances under Regulation (EU) 2023/1545. US beauty brands need updated artwork, supplier data and Responsible Person sign-off before stock ships after the deadline.
EU Customs €3 Flat-Rate Duty from 1 July 2026 – What Beauty Brands Shipping to the EU Must Calculate Now
From 1 July 2026, the EU’s €150 de minimis exemption ends and a €3 customs duty applies per HS6 code on every parcel. For beauty brands, whose products are often low-value, that is a heavy proportional hit: a €15 serum carries a 20% overhead, and a three-category gift set faces €9.
EU Cosmetics Regulation 2026/909: What US Beauty Brands Need to Review
EU Cosmetics Regulation 2026/909, published in May 2026, updates Annex II and III of EC 1223/2009 with new restrictions on synthetic UV filters and updated concentration limits for fragrance allergens. Responsible Persons must certify against the revised Annex standards. Transition timelines vary by substance group, with some restrictions applying from the publication date.
Three EU Compliance Deadlines Hit Beauty Brands This Summer
EU beauty brands face three separate compliance clocks running simultaneously in H2 2026. Regulations 2026/78 and 2026/909 — banning 15 CMR substances and introducing new labelling requirements for refillable formats — are already in force since May. A third deadline follows on October 10, when PFAS shall not be placed on the EU market or used in cosmetic products. Any brand shipping cosmetics into the EU should review its Safety Assessment before the next fulfilment cycle.