UK exporters are losing EU sales to a standards gap
A report covered by the Chartered Institute of Export and International Trade on 24 September 2026 finds UK exporters have lost EU trade because the UK has diverged from EU product-testing and conformity standards since Brexit. For brands selling into both markets, that means two approval routes, not one.
A haulier outsourced its compliance and lost its licence
A UK and EU road haulage operator had its operator’s licence revoked after regulators found it had outsourced core compliance duties to Amazon’s logistics systems without independent oversight, per trade reporting on 25 September 2026. It is one operator’s case, but the principle reaches any brand leaning on a partner.
Your EU product pages need a new guarantee notice by 27 September
From 27 September 2026, every trader selling goods to EU consumers must display a harmonised notice setting out the two year legal guarantee. A separate GARAN label applies only where a producer offers a free durability guarantee running longer than two years. Great Britain sits outside both.
EU Court Rules Supplement Sales Restrictions Between Member States Are Illegal
The CJEU’s May 2026 ruling in Case C-626/24 challenges Czech restrictions on food supplement sales, strengthening EU free movement rights and potentially making cross-border expansion easier for health and wellness brands.
Scale European Revenue on a Foundation That Won’t Fall Apart
Scaling EU ecommerce revenue before compliance and logistics foundations are in place is costly to undo. Here’s why the order of operations matters for US brands.
UK Furniture Fire Safety Rules Changed in 2025: What Sellers Must Know
The UK updated furniture fire safety regulations in October 2025. Here’s what changed for ecommerce sellers and what documentation is now required.
How to Expand Into Europe: The Step-by-Step Process That Works
From market selection to local fulfillment, here’s the step-by-step process US ecommerce brands follow when entering Europe properly for the first time.
Why Your 3PL Relationship Determines Ecommerce Fulfillment Performance
EU AI Act enforcement began August 2, 2026. What it means for ecommerce brands using AI in recommendations, pricing and personalisation across EU markets.
Ashwagandha Regulation Is Escalating: What Supplement Brands Must Check Now
India’s FSSAI restricted leaf-derived ashwagandha in April 2026. The Netherlands confirmed intent to ban it. The European Parliament has scheduled a scientific expert meeting for July 14, 2026. Any supplement brand with ashwagandha in its formulations must verify root-only sourcing and monitor the July 14 meeting outcome.
EU Fragrance Allergen Labeling: 82 Substances Required on EU Labels by 31 July 2026
EU Regulation 2023/1545 requires all 82 mandatory fragrance allergens on EU cosmetic labels from 31 July 2026. US beauty brands with EU-bound inventory should treat this as an urgent label audit. Products already in EU distribution before July 31 have a sell-through window until 31 July 2028.