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      Amazon handed prep work back to sellers, and the consequences of getting it wrong land on you rather than on them. A carton that arrives wrong gets refused, refused stock sits somewhere earning nothing, and a launch date moves.

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      FBM keeps the things worth keeping. Your packaging, customer data & margin. It also puts Amazon’s performance metrics directly on your dispatch times, which is a comfortable trade at home and a much harder one from four thousand miles away.

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      On a marketplace, a slow delivery is the marketplace’s fault. On your own store it is yours. The box that arrives, the day it arrives and how easy it is to send back are all part of what someone bought, and they decide whether a first order becomes a second one.

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      Treated as a cost, a return is written off twice, once on the refund and again on the unit. Treated as inventory, a lot of it goes back on sale. What decides which of those happens is how quickly the unit gets looked at and how far it had to travel to be looked at.

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Category: Health Wellness

EFSA Cuts Selenium Upper Limit to 255 µg a Day

EFSA has lowered the tolerable upper intake level for selenium from 300 to 255 µg a day, and published a separate opinion on supplemental DHA. These are pre-legislative signals that usually precede EU maximum level rules by 12 to 24 months, and Germany’s BfR already sets stricter national selenium caps.

EU Clears 34 Probiotic Strains From Novel Food Authorisation

EU novel food catalogue probiotics

The European Commission has updated its Novel Food Catalogue to classify 34 probiotic strains as not novel in food and supplements. For brands using those strains, no Novel Food authorization is needed, removing an 18 to 24 month step. The Catalogue is advisory, so verify your strains against the authorization list.

Luxembourg Rewrites Its Vitamin and Mineral Supplement Caps

Luxembourg has revised its vitamin and mineral limits for supplements, including a much lower cap on sodium.

Luxembourg has revised its national maximum permitted levels for vitamins and minerals in food supplements. Vitamin C rises to 1,000mg a day and vitamin D to 50 micrograms, several B vitamin caps are removed, and sodium is cut from 5,100mg to 2,000mg. The changes apply in Luxembourg only.

Britain’s Ashwagandha Safety Review Is Still Not Closed

Britain's safety review of ashwagandha remains open, so supplement brands still need their own extract and dose evidence.

The UK Committee on Toxicity discussed a third draft statement on ashwagandha on 8 September 2026, so the formal risk assessment remains open and no UK or EU conclusion has been published. A separate 90-day study of one branded extract in 62 adults reported no adverse signals, but it was supplier-funded.

EFSA Clears β-NMN – What the Positive Safety Opinion Means for Supplement Brands

NMN gets a green light from EFSA as an EU novel food

EFSA issued a positive safety opinion on EffePharm’s β-NMN in Q2 2026, opening the EU novel food authorisation pathway for this popular NAD+ precursor supplement. Full EC authorisation is still pending Official Journal publication, so NMN remains technically unauthorised in the EU — brands already selling it into European markets should review their compliance exposure now.