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      Amazon handed prep work back to sellers, and the consequences of getting it wrong land on you rather than on them. A carton that arrives wrong gets refused, refused stock sits somewhere earning nothing, and a launch date moves.

      Amazon FBM Support

      FBM keeps the things worth keeping. Your packaging, customer data & margin. It also puts Amazon’s performance metrics directly on your dispatch times, which is a comfortable trade at home and a much harder one from four thousand miles away.

      Direct-to-Consumer Fulfilment

      On a marketplace, a slow delivery is the marketplace’s fault. On your own store it is yours. The box that arrives, the day it arrives and how easy it is to send back are all part of what someone bought, and they decide whether a first order becomes a second one.

      Returns, Reworks & Recycling

      Treated as a cost, a return is written off twice, once on the refund and again on the unit. Treated as inventory, a lot of it goes back on sale. What decides which of those happens is how quickly the unit gets looked at and how far it had to travel to be looked at.

      Warehouse Location

      Stock held inside the market it sells into arrives as a domestic delivery. No customs event on the order, and nothing for your customer to settle before the courier hands the parcel over. Ours sits in the UK, the Netherlands and the US, which covers...

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Category: Market data

Most European Beauty and Fashion Sales Cross Borders

Most European fashion and beauty sales in the TOP 500 ranking cross a border, proving appetite for foreign brands.

Cross-Border Commerce Europe’s TOP 500 ranking puts Europe’s leading online fashion, beauty and luxury retailers at EUR 120bn of online turnover in 2025, of which roughly EUR 79bn crossed a border. Marketplaces carried EUR 31bn of that cross-border volume, across 30 European markets.

WTO Cuts Its 2026 World Trade Growth Forecast to 1.9%

The WTO cut its 2026 world merchandise trade growth forecast to 1.9%, raising the cost of shipping every order abroad.

The World Trade Organization has cut its 2026 global merchandise trade growth forecast to 1.9 per cent, against 4.6 per cent actual growth in 2025, citing tariff actions, Middle East tensions and elevated shipping costs. European consumer ecommerce is on a different trajectory.

UK Goods Exports to the EU Jumped 7.2% in July 2026

UK goods export volumes to the EU rose 7.2% in July 2026 while non-EU volumes were flat, pointing to European demand.

UK goods export volumes rose 3.5 per cent in July 2026, driven almost entirely by a 7.2 per cent rise in EU-bound volumes while non-EU volumes stayed flat. European demand is not the constraint on cross-border trade. Cost and process are.

Shopify Q2 2026: International GMV Grew Faster Than Domestic. What That Means for EU Expansion.

Shopify Q2 2026 international GMV grew faster than domestic

Shopify posted $116 billion in GMV and 34% revenue growth in Q2 2026, with international GMV up 37% and Europe specifically up 34% in constant currency — outpacing North America’s 28% growth for the fifth consecutive quarter. For US brands on Shopify, the data confirms that European demand is structurally outgrowing the home market, and the brands capturing it are operating locally, not shipping cross-border.

EU Beauty & Personal Care Market: $146.93 Billion in 2026

EU beauty and personal care market reaches $147 billion in 2026

The EU beauty and personal care market is worth $146.93 billion in 2026, growing at 4.18% CAGR to $180.32 billion by 2031. Germany holds 15.7% of EU market share and is the primary entry market for US brands entering Europe. Poland is the fastest-growing EU beauty market at 6.93% CAGR.

EU Marketplace GMV Up 8% — What the 2026 ChannelX Report Shows

EU marketplace GMV growth hits 8% in 2026

EU B2C marketplace GMV grew 8% year on year in 2025, per ChannelX’s European Marketplaces Sector Report. Amazon remains dominant across core EU markets, Germany leads by total GMV, and the Netherlands ranks among the fastest-growing — with TikTok Shop’s six-market footprint now the fastest-growing channel category by rate.

EU Cross-Border Ecommerce Hit €108 Billion in 2025

EU cross-border ecommerce reached EUR 108 billion in 2025

EU cross-border B2C ecommerce reached €108 billion in 2025 — 25% of the total European online market — with cross-border share now exceeding 50% in Germany, Italy, and Benelux, according to Cross-Border Commerce Europe’s 8th Edition report. Amazon is committing €15 billion to French logistics infrastructure through 2028. The brands capturing this market consistently are those operating with local VAT, EU-compliant products, and in-market fulfilment.