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US brands shipping cross-border from a single warehouse

Reading this page could save you $20,000 this year.

That’s roughly what a brand shipping 150+ European orders a month from a US warehouse loses to customs friction, slow delivery and abandoned checkouts – every single year, without noticing.

 

You’re not new to this. European orders are already coming in – a trickle or a steady stream – fulfilled from a US warehouse, with delivery times your customers didn’t sign up for. 

That’s a workaround, not a strategy.

 

 Expandly lands your stock in-region, so orders ship faster, convert higher, and compliance is sorted before you launch — without rebuilding the operation you’ve already built

In-region fulfilment
Stock lands in EU or UK warehouses ahead of demand, so orders ship in days — not weeks — without margin lost to per-order international shipping.
Compliance sorted
VAT registration, EPR, and each market’s specific rules are resolved before launch, so there’s no fines, no blocked shipments, no surprises after your first sale.
One team, every market
One dashboard and one point of contact across every market you’re in, so adding a second or third country doesn’t mean rebuilding your operation.

Book Your Discovery Call

Complete the form and our team of experts will be in touch

Full name
Business email
Brand / company name
Brand category
Primary sales channel
Let us know how we can help (optional)

What changes

The outcomes
plainly stated

Your stock sits close to your customers. Orders ship locally. Delivery times match what European consumers expect, and conversion rates follow.

One dashboard. Every European market, visible. You see what's moving, where to invest next, and what to leave alone.

Every market requirement is handled before your product crosses a border. No surprise delays once it does. No scrambling after launch.

When you're ready to add a second market, the infrastructure you've already built absorbs it. You don't start over.

Track Record

2,000+

ecommerce brands

supported by Expandly

17

years helping brands
expand internationally

“We follow a sequenced process because the brands that don’t sequence it pay for it. Not just in money. In time, in momentum, in missed market windows.”

Andy Hooper, Founder, Expandly

THE METHOD

Expansion that's sequenced, not scrambled.

Most brands get into trouble internationally not because the market was wrong, but because the order was. The Global Expansion Pathway™ is Andy Hooper’s six-stage method, built across 17 years and 2,000+ brands. It sequences everything so each stage creates the foundation the next one needs.

01 — EXPLORE

Right first market
Pick based on real demand signals, not gut feel.

02 — COMPLIANCE

Everything legal, sorted first
Every requirement resolved before your first shipment moves.

03 — LOGISTICS

Stock moves to Europe
Local fulfillment, local delivery times, protected margin.

04 — OMNI-CHANNEL

Right channels, live
Products live on the right platforms for your category and market.

05 — GROWTH

Data-led investment
Spend follows evidence. Not assumptions.

06 — STRATEGY

Full expansion blueprint
New markets, new channels, new categories. Mapped out.

Who This is For
Built For Brands That Are Already Moving

Sports & Active

Your European customers are finding you anyway. This gives them a local experience that actually converts.

Beauty & Personal Care

Getting the right product in front of the right European audience takes more than a shipping label. We make the whole operation work.

Fashion & Apparel

Delivery experience is your brand experience. Local fulfillment is the difference between a customer who comes back and one who doesn’t.

Health & Wellness

Your products deserve shelf space in the markets that want them. We handle everything that sits between you and that outcome.

Home & Garden

European demand for this category is growing. Getting in early with a proper setup is a real advantage. We help you take it.

Multi-Category

The complexity multiplies across categories. One system, one team, one point of accountability. It makes it manageable.

Cross Border Expansion
The right level of support alongside it.

Every customer gets the full platform and onboarding process. The tiers determine how much expert support sits alongside it.

Service tiers

Self-Serve

Guided

VIP

ready to go global

See exactly where you stand.

Fill in your details and our experts will get in touch.

First name
Last name
Business email
Brand / company name
Brand category
Primary sales channel
Anything specific to cover in the call? (optional)

We'll walk you through the realistic steps involved in expanding your brand, and answer your burning questions. You'll leave knowing what's ahead and whether working with Expandly is right for you.