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EFSA has set a provisional CBD daily intake limit at 2mg — Most EU-Market CBD Products Now Face a Compliance Problem

EFSA has set a provisional CBD daily intake limit at 2mg. Most EU-market products are dosed at 10 to 100 times that.

In This Article

01What EFSA's provisional CBD ADI is and how it was determined
02Why 2mg/day creates a compliance problem for most current CBD supplement formulations
03How the provisional ADI affects pending EU Novel Food authorisation applications
04How the EFSA position differs from the UK FSA position on CBD
05What brands with EU-market CBD products or applications should do now

Key Takeaways

►EFSA's provisional CBD acceptable daily intake is 0.0275mg/kg/day — approximately 2mg/day for an average adult. Most commercial CBD supplements on the EU market are dosed significantly above this figure
►The provisional ADI directly affects pending EU Novel Food authorisation applications for CBD — products dosed above 2mg/day face a materially harder path to authorisation under current EFSA safety standards
►The EU EFSA position and the UK FSA position on CBD are separate regulatory tracks with different figures — a UK-positioned product at 10mg/day is not EU-compliant at EFSA's 2mg/day provisional threshold
►Brands with EU-market CBD ranges or pending applications should obtain qualified EU regulatory advice on their specific position before committing to reformulation or withdrawal decisions

EFSA has issued a provisional acceptable daily intake for CBD at 0.0275mg per kilogram of body weight per day. For an average adult weighing 70kg, that equates to approximately 2mg per day. Most commercially available CBD supplements in Europe currently deliver doses of 10mg to 100mg per day. The EFSA provisional ADI does not immediately remove CBD products from the EU market, but it creates a compliance framework that most current formulations cannot satisfy — and it directly affects the outcome of pending Novel Food authorization applications for CBD.

2mgper day — EFSA's provisional acceptable daily intake for CBD for an average 70kg adult. The figure is 0.0275mg/kg/day. Most commercial CBD supplements currently on sale in Europe exceed this threshold by a significant margin

CBD (cannabidiol) is classified as a Novel Food in the EU under Regulation (EU) 2015/2283. EU-market CBD products require Novel Food authorization before commercial sale. A number of Novel Food authorization applications for CBD are currently in progress under the EFSA review pipeline. The 2mg/day provisional ADI changes the calculus on those applications: products dosed above 2mg/day will face a significant compliance challenge in demonstrating safety at their marketed dose levels. Brands with pending applications will need to assess whether their dossiers address EFSA's safety concerns at doses above the provisional ADI, and whether reformulation to a 2mg/day dose is commercially viable for their product range.

The provisional ADI is also separate from the UK FSA position. The UK Food Standards Agency has issued guidance setting 10mg/day as the figure consistent with a tolerable intake, though the UK FSA position has not been finalized as a formal ADI and remains under review. US brands planning both UK and EU entry with CBD formulations should note that the two regulatory systems are on different tracks, with different provisional figures and different timelines to any final determination. A UK-compliant 10mg/day formulation is not automatically EU-compliant at the 2mg/day EFSA provisional figure.

  • EFSA provisional CBD acceptable daily intake: 0.0275mg/kg/day — approximately 2mg/day for a 70kg adult
  • Most commercial CBD supplements on the EU market are currently dosed at 10mg to 100mg per day — well above the EFSA provisional ADI
  • The provisional ADI affects pending Novel Food authorisation applications — products above 2mg/day face a materially harder compliance path under the EFSA safety framework
  • The EU EFSA provisional ADI is separate from the UK FSA position, which uses a different figure and has not yet been finalised as a formal ADI
  • Brands with EU-market CBD supplement applications or product ranges should seek qualified EU regulatory advice on the implications for their specific dossiers and formulations before making reformulation or withdrawal decisions

The EFSA provisional ADI for CBD is a significant regulatory development for any brand with EU-market CBD products or applications in progress. It is not the final word — provisional ADIs can be revised as safety evidence accumulates — but it defines the compliance benchmark for EU Novel Food applications in the near term. Brands that have been building EU entry plans around CBD as a core formulation ingredient need to factor the 2mg/day figure into those plans now. Expandly's EU compliance program includes Novel Food regulatory strategy for supplement brands, covering both assessment of current EFSA positions and planning for reformulation requirements ahead of EU market entry.

Expandly helps US ecommerce brands expand into Europe — compliance, marketplaces and fulfilment, all handled. We’ve supported 2,000+ brands make the move.

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The bigger picture

What EFSA's CBD ADI signals for the EU supplement regulatory environment in 2026 and beyond.

The EFSA provisional CBD ADI should be read alongside the NMN positive opinion issued the same month. Both are Novel Food regulatory outcomes — and they point in opposite directions for the brands affected. NMN has cleared its safety hurdle at a commercially workable dose. CBD, as currently formulated in most consumer products, has not. The pattern reflects how the Novel Food system functions: EFSA assesses the evidence presented, and the outcome depends entirely on what the safety data shows. Brands that have treated EU CBD entry as a straightforward Novel Food application process — without fully addressing dose-level safety data — are facing the consequences of an EFSA safety assessment that the available evidence did not support at commercial dose levels.

  • A provisional ADI can be revised as additional safety data becomes available. The appropriate response for brands with strong safety evidence at higher doses is not withdrawal — it is engaging with the EFSA process and ensuring the dossier addresses the specific safety questions EFSA has raised
  • The EU sports nutrition and recovery supplement market has significant CBD applications — sleep, muscle recovery and stress management positioning are all established in markets where CBD is more freely available. The EU market access picture for those applications depends entirely on resolving the Novel Food authorisation question at a commercially viable dose
  • Expandly's EU compliance team monitors EFSA Novel Food opinions and coordinates with specialist EU regulatory advisors for brands planning EU entry with Novel Food ingredients — including CBD, NMN and other ingredients with active EFSA assessments in 2026
EFSA Provisional CBD Daily Intake
EFSA has set a provisional acceptable daily intake for CBD at 0.0275mg per kilogram of body weight per day. For an average 70kg adult, this equates to approximately 2mg per day. This figure is based on EFSA's review of the available safety evidence for CBD as a Novel Food ingredient. The provisional status means the figure may be revised as additional safety data is submitted and assessed, but it represents EFSA's current safety benchmark for EU Novel Food applications involving CBD.
2mg
per day — EFSA's provisional acceptable daily intake for CBD for an average adult (70kg), set at 0.0275mg/kg/day
EU vs. UK CBD Regulatory Position
EFSA's provisional CBD ADI of approximately 2mg/day differs significantly from the UK FSA's guidance figure, which references 10mg/day as consistent with a tolerable intake. The UK FSA position has not yet been finalised as a formal ADI and remains under review. Brands planning simultaneous EU and UK CBD market entry should not assume that UK regulatory positioning satisfies EU requirements — the two systems are on different tracks and the EU figure is currently five times lower than the UK guidance level.
10mg
per day — UK FSA guidance figure for CBD, compared to EFSA's 2mg/day EU provisional limit. Separate regulatory tracks; not interchangeable
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