EU cross-border ecommerce reached €108 billion in 2025, representing 25% of total European ecommerce, according to Cross-Border Commerce Europe's 8th Edition TOP 500 report published April 21, 2026. Cross-border share now exceeds 50% of all ecommerce in Germany, Italy, and Benelux. The platform operators are responding at scale.

Amazon announced a €15 billion three-year investment in French logistics infrastructure for 2026 to 2028, covering four new distribution centres. Breuninger is launching online stores in Denmark, Sweden, and Romania, bringing its cross-border footprint to 13 markets. For US brands assessing EU market expansion, these platform commitments confirm that the two largest leverage points in European ecommerce are investing heavily in capacity. That investment makes the market structurally more accessible to brands entering with EU-local stock.

The data also carries a compliance context. Cross-border share exceeding 50% in Germany, Italy, and Benelux means those markets are already normalized to buying from non-domestic sellers. The commercial opportunity is there. The brands capturing it consistently are the ones operating with local VAT, EU-compliant products, and in-market fulfilment, not shipping cross-border from the US and absorbing the logistics overhead.

• EU cross-border B2C ecommerce reached €108bn in 2025, 25% of the total European online market.
• Cross-border share exceeds 50% of all ecommerce in Germany, Italy, and Benelux.
• Amazon committing €15bn to French logistics over three years, adding four distribution centres.
• Breuninger expanding to Denmark, Sweden, and Romania, reaching 13 total EU markets.

For US brands with proven product-market fit at home, Expandly's platform and EU fulfilment network make entering this market a structured process rather than a logistics experiment.