remaining - EU de minimis ends July 1
Every parcel just got more expensive. Here's how to protect your margin.
From July 1, the EU’s €150 duty-free threshold disappears. Brands still shipping from a US warehouse face €4 to €6 in new per-parcel overhead on every order. The brands already operating from EU soil won’t notice a thing.
Time until EU de minimis exemption ends
11–17%
New per-parcel overhead on a typical €35 EU order – before any duties on the goods themselves.
What's changing - and what it costs you
The EU just removed your cost advantage
The de minimis exemption let parcels under €150 enter the EU without customs duties. From July 1 that’s gone. Every shipment needs a full customs entry — and the fees are automatic and unavoidable.
New cost per parcel - EU direct shipment (example: €35 order)
EU processing & handling fees
Customs documentation
€1.50 – €2.00
€0.50 – €1.50
Flat-rate duties on every parcel
VAT, EPR and compliance costs
Selling into Germany, France, or the Netherlands? You need local VAT registration before your first shipment — or your Amazon account gets suspended. EPR adds registration costs, reporting obligations, and fees in every market.
Margin erosion hiding in plain sight
US-to-EU shipping already costs more than local EU fulfilment. Add new duties, customs documentation, carrier surcharges, and compliance overhead — and the margin on EU orders can drop 12 to 20 percentage points.
The Expandly solution
Your stock is already in Europe. Every problem goes away.
When your goods are customs-cleared and sitting in our EU warehouse, the July 1 changes don’t affect you. No per-parcel duties. No per-order customs declarations. No VAT surprises.
EU 3PL warehousing - Netherlands for EU delivery
Your inventory arrives in bulk, clears customs once, and ships locally across Europe from our Netherlands warehouse. Orders process same-day. No per-parcel duty. No border delays.
VAT registration and ongoing filing
We register your business for VAT in every country you sell into — and handle every return. You don't touch a tax form.
EPR and product compliance handled
EPR is mandatory in Germany, France, Spain and beyond. We register you, track your reporting obligations, and manage your fees across every active market.
One platform. Every channel connected.
Amazon EU, eBay, Shopify, TikTok Shop, Etsy — listings, orders, and inventory sync across every channel in one dashboard. Real-time visibility across markets.
Predictable, flat-rate costs
One monthly platform fee. Transparent 3PL pricing per unit. No surprise customs bills. You know your landed cost before you set your EU price.
From signed to selling
1
VAT and compliance setup
We start VAT registrations and EPR filings immediately. Timelines: 3–16 weeks depending on country. We begin the moment you sign.
2
Ship inventory to EU warehouse
Stock arrives at our Netherlands warehouse, clears customs once in bulk. Every EU order ships locally from here — no per-par
3
Channels go live — all of them
Amazon EU, Shopify, and other channels connect to the platform. Orders route automatically. Stock syncs in real time across every marketplace.
4
You sell. We run the infrastructure.
VAT returns file automatically. EPR runs in the background. Your account manager is across everything. You focus on growing EU revenue.
Side-by-side cost analysis
The numbers don't lie
Example (illustrative figures): a US brand averaging 500 EU orders/month at a €65 average order value.
Cost per unit based on €22 wholesale cost.
| Without Expandly US warehouse, direct shipping post July 1 | With Expandly EU warehouse, local fulfilment | |
|---|---|---|
| EU customs duty (new, post July 1) | €3.00 per parcel | €0 (cleared on bulk import) |
| EU processing fees | €1.75 per parcel (avg) | €0 |
| International shipping cost | €12 – €18 per parcel | €4.50 – €8 (local EU carrier) |
| VAT registration and compliance | Unregistered = Amazon account suspension risk | Included — handled end to end |
| EPR registration and reporting | €800 – €3,500/yr per market | Included in service |
| Customs admin per shipment | €0.75 – €1.50 per parcel | €0 per order |
| Returns handling | Complex — returns cross the Atlantic | Handled locally at EU warehouse |
| Total landed cost per €65 order | ~€42 – €48 | ~€31 – €35 |
| Estimated net margin per order | ~12% – 17% | ~34% – 42% |
Without Expandly - post July 1
~14%
With Expandly - EU local fulfilment
~38%
Net margin on the same €65 order. At 500 orders/month that’s ~£12,350/month in profit. The difference pays for the platform many times over.
Visualised - margin and cost impact
Visualised - margin and cost impact
All figures are illustrative, based on 500 EU orders/month at €65 AOV with €22 wholesale cost. Speak with the team for a model built around your actual numbers.
Net margin comparison
EU order margin — direct US shipping vs EU local fulfilment via Expandly.
- Without Expandly (14%)
- With Expandly (38%)
Cost breakdown per €65 order
- Product cost
- Shipping
- Duties & customs
- Compliance
- Profit
Monthly profit at scale
Total profit impact across different order volumes. The gap widens as you grow.
- Without Expandly
- With Expandly
Cost composition per parcel
How each cost element makes up the total per order — before and after.
- Product Cost
- Shipping
- Duties & customs
- Compliance
- Profit
Free EU margin assessment
Get a cost model built around your business
Tailored cost breakdown
Your landed cost per order, modelled on your actual AOV and volume.
Market entry timeline
VAT and EPR registration timelines for your specific target markets.
Compliance checklist
What your product category needs before you can legally sell in each market.
Plans and pricing
Choose the level of support that fits your business
Expandly Self-Serve
Self-Serve
£1,150
per month · 36-month contract · UK, NL, DE base
What's included
- Full Expandly platform and dashboard
- VAT registration and ongoing filing
- EPR and product compliance support
- Omni-channel listing and order management
- Email support and knowledgebase access
- Expanders Community + annual roadshow invite
Expandly Guided
Guided
£3,000
A dedicated account manager who knows your business, a proven onboarding process & a team that stays alongside you after go-live. Best for brands doing $5M–$20M who want to move fast & get EU expansion right the first time without managing every moving part themselves.
What's included
- Everything in Self-Serve
- Dedicated onboarding and success manager
- Quarterly business review calls
- Annual compliance audit
- Warehouse tech fee included
- Preferential 3PL rates
- Roadshow — 4 tickets included
Expandly VIP
VIP
£5,000
A dedicated VIP consultant invested in your expansion alongside you. Monthly reviews. Annual site visit. Tailored shipping plan. Listings management fully handled. Built for brands at $20M–$50M+ who want an expert partner with real skin in the game.
What's included
- Full Expandly platform and dashboard
- VAT registration and ongoing filing
- EPR and product compliance support
- Omni-channel listing and order management
- Email support and knowledgebase access
- Expanders Community + annual roadshow invite
Additional EU markets (France, Spain, Italy, Poland and more) from £200 – £600/month depending on tier.
All prices exclude VAT. Enterprise pricing available for high-volume, multi-market operators.
THE PROCESS
From conversation to selling in Europe
From conversation to selling in Europe
1
Talk to the team
A 30-minute call to map your compliance requirements and give you a clear timeline and cost picture before you commit to anything.
2
Compliance and VAT begin
A 30-minute call to map your compliance requirements and give you a clear timeline and cost picture before you commit to anything.
3
Stock moves to Europe
A 30-minute call to map your compliance requirements and give you a clear timeline and cost picture before you commit to anything.
4
You sell. We run the backend.
A 30-minute call to map your compliance requirements and give you a clear timeline and cost picture before you commit to anything.
The window is closing
Stop losing margin on every EU order. Start operating locally.
- 2,000+ ecommerce brands supported
- 17 years' EU expansion experience
- Warehouses in Netherlands, UK and US
- VAT, EPR and compliance all included