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EU Packaging Regulation PPWR Mandatory 12 August 2026

EU PPWR · Regulation (EU) 2025/40 · In Force Across All 27 Member States

Miss This Step, and Your Packaging Comes Off EU Shelves.

Selling packaged goods in the EU means access to over 450 million consumers, but marketplaces only keep you listed if you can prove your packaging conforms.

 

Expandly supports you in collecting the required technical documentation and creating your Declaration of Conformity, and keeps EPR and Responsible Person appointments in step with it. The paperwork doesn’t fall behind as you scale.

Book your discovery call
Technical file, compiled
We structure your Annex VII documentation from supplier data: material, recyclability, heavy metals, recycled content
Declaration, supported
Your Annex VIII EU Declaration of Conformity pro forma, ready for you to review and sign as manufacturer.
EPR & Responsible Person, sorted
Producer registration where required, plus RP appointment where you need one. Both handled alongside your packaging file.
  • 2,000+ brands expanded
  • 17 years founder experience
  • UK, Netherlands, Germany and beyond

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What's actually changing

This isn't a one-off deadline.
It's a standing requirement.

PPWR doesn’t ask you to register with anyone or pass a certification body. For standard packaging, you self-certify under “internal production control”(Module A). What it does require is evidence: a technical documentation file and a signed EU Declaration of Conformity you can produce if asked.

From 12 August 2026, Amazon and other marketplaces are legally obligated to verify PPWR compliance and can halt listings that don't have it. It's an ongoing check, not a one-time gate at launch. Being self-certifying doesn't mean being unchecked.

Common mix-up: Amazon's Pay-on-Behalf scheme covers your EPR fees. It doesn't register you as a producer. You still need your own EPR numbers, kept current per EU market, uploaded to your marketplace accounts.

Also worth knowing: PPWR is an EU-only regulation. It does not apply to the UK, which runs its own separate packaging regime. The two shouldn't be mixed up when you're documenting compliance.

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Almond Milk brand logo
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Pure Men brand logo
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Exploding Kittens brand logo

HOW WE ANSWER

We handle your packaging file, EPR registrations, and Responsible Person as one.

Three compliance obligations that usually get chased down separately, done together instead.

01

PPWR Conformity Assessment & Technical Documentation

We collect what your packaging suppliers already hold: material specs, recyclability factors, heavy metal and PFAS results, recycled content certificates. Then we support you in structuring your Annex VII file and creating your Annex VIII declaration pro forma for you to sign as manufacturer.

02

EPR Registration

Producer registration and reporting across EU markets: LUCID in Germany, Citeo in France, and equivalents elsewhere. Your numbers get submitted correctly to Amazon Seller Central and other marketplaces. This sits apart from PPWR conformity and apart from Pay-on-Behalf.

03

Responsible Person Appointment

Where your products need a Responsible Person under other UK or EU regulation, such as the General Product Safety Regulation, we can act as that RP alongside your PPWR work. One contact covers both instead of two separate providers.

the process

From supplier data to a signed declaration

Most of what’s needed already exists. It’s just sitting with your packaging supplier rather than with you.

01

List Every Packaging Component

Bottle, cap, label, sleeve, outer case: every separable part, however small. Recyclability and substance rules apply per component, not just to the packaging as a whole.

02

We pull material, Recyclability and substance data

Mostly from your packaging supplier’s technical or R&D contact: specification sheets, heavy metal and PFAS results, recycled content certification.

03

Gaps Get Flagged, Not Blocked

Missing test data becomes a tracked action, not a reason to delay the rest of the file. Commissioning a lab test is common and manageable.

04

We Support You in Compiling the Technical File and Declaration Pro Forma

Your Annex VII technical documentation and Annex VIII EU Declaration of Conformity, referenced and ready for your review.

05

You Review, Sign, and Hold it

Retained for 5 years after single-use packaging is placed on the market, or 10 years for reusable packaging.

PPWR & Packaging Compliance
The right level of support alongside it.

Every customer gets the full platform and onboarding process. The tiers determine how much expert support sits alongside it.

Service tiers

Self-Serve

  • £1,150/month
  • Platform-led with email support
  • Best for: $1M–$5M brands

Guided

  • £3,000/month
  • Dedicated Account Manager
  • Best for: $5M–$20M brands

VIP

  • £5,000/month
  • Dedicated VIP Consultant
  • Best for: $20M–$50M+ brands
See full pricing and what's included

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See exactly where your Packaging stand.

Fill in your details and our experts will get in touch.

First name
Last name
Business email
Brand / company name
Brand category
Primary sales channel
Anything specific to cover in the call? (optional)

We'll walk you through the realistic steps involved in expanding your brand, and answer your burning questions. You'll leave knowing what's ahead and whether working with Expandly is right for you.