The Event

Natural & Organic Products Europe 2026 London · Sep 16-17

Natural & Organic Products Europe now folds into the larger Natural & Organic Food Show format, co-located with lunch!, the National Restaurant & Pub Bar Show, London Drinks Exchange and Artisan Food & Drink at ExCeL London. The combined footprint spans 600+ exhibitors and 15,000+ visitors, organized by Diversified Communications UK.

This is a strong fit for UK-focused natural food and beauty brands: the format consolidation increases buyer density in a single visit, and the UK Responsible Person and packaging EPR conversation lands directly with the exhibitor base attending.

View event site → What this means for EU expansion

The Room

Who's expected at Natural & Organic Products Europe 2026

This event brings together natural and organic food, beauty and personal care brands with UK retail buyers across five co-located shows in one venue. For a US natural or beauty brand, the expanded format means access to a broader buyer base in a single visit than the standalone event previously offered.

The crossover between natural food and natural beauty audiences is particularly useful for brands with product lines spanning both, since compliance conversations, UK Responsible Person, CPNP-equivalent notification, packaging EPR, differ meaningfully between the two categories.

Natural and organic food brands Natural beauty and personal care brands UK retail buyers Restaurant and hospitality buyers Drinks and beverage buyers Compliance and Responsible Person leads

For a growing brand seeking the next step up, is Natural & Organic Products Europe 2026 a good fit?

Strong fit for UK-focused natural food and beauty brands; the bigger combined room means more buyer conversations per visit than before.

Format change

The standalone event identity has retired, now combined into the larger Natural & Organic Food Show alongside four other co-located shows.

Combined scale

600+ exhibitors and 15,000+ visitors across all five shows, a materially larger audience than the standalone event previously drew.

Organizer

Diversified Communications UK runs the combined event, with the expanded format directly increasing audience density for natural and beauty brands.

Programme

What's on at Natural & Organic Products Europe 2026

Three tracks anchor the confirmed 2026 agenda.

01 Natural & Organic Food

The core natural and organic food and beverage category, now sitting alongside four co-located shows for a broader single-visit buyer audience.

Natural food sourcing trends
Organic certification updates

02 Natural Beauty & Personal Care

A dedicated natural beauty presence within the combined footprint, connecting with UK retail buyers actively stocking the category.

Clean and natural beauty trends
UK retailer buying criteria

03 Co-Located Shows

lunch!, the National Restaurant & Pub Bar Show, London Drinks Exchange and Artisan Food & Drink run alongside, widening the buyer mix well beyond a standalone natural products show.

Hospitality and foodservice buying
Drinks category sourcing

Live Intelligence

What's being said about Natural & Organic Products Europe 2026

Preview themes ahead of Natural & Organic Products Europe 2026.

Format consolidation confirmed

EVENTS INTELLIGENCE · JUL 2026

Organizer Diversified Communications UK confirmed the retirement of the standalone event identity in favor of the combined Natural & Organic Food Show format. This is the most significant structural change to the event's audience reach in recent years.

Combined scale reaches 15,000+ visitors

EVENTS INTELLIGENCE · JUL 2026

The five co-located shows now draw 600+ exhibitors and 15,000+ visitors combined, a materially larger footprint than the standalone natural products event previously reached.

Natural and beauty crossover strengthens

EVENTS INTELLIGENCE · JUL 2026

The expanded format keeps natural food and natural beauty categories under one roof, reinforcing the crossover audience that already exists between the two.

UK compliance questions increase with scale

EVENTS INTELLIGENCE · JUL 2026

As the combined show reaches more buyers, exhibitor briefings increasingly flag UK Responsible Person and packaging EPR questions earlier in the sales conversation. Brands with those answers ready close buyer conversations faster.

The bigger picture

A bigger show means a bigger compliance conversation

A larger combined event gives natural food and beauty brands more UK buyer access in one visit, but it doesn't change what's required to sell compliantly. Natural food and natural beauty sit on different compliance tracks in the UK, and the expanded audience makes it more important, not less, to know which rules apply to your specific range.

Natural beauty products still need CPNP notification, a safety assessment and an EU or UK Responsible Person, depending on the market.
UK packaging EPR has a turnover and tonnage threshold, unlike Germany, France or the Netherlands, which apply from day one on certain product types.
Natural food products carry their own labeling and certification requirements distinct from beauty and personal care.
UK VAT registration triggers at £90,000 turnover, with an 8-14 week typical lead time to plan around.
The format consolidation makes this worth prioritizing if you are a UK-focused natural food or beauty brand: more buyers in a single visit.

The bigger the show, the more buyer conversations you'll have, so it's worth having the compliance answers ready before you're asked.

Combined visitors

The five co-located shows at ExCeL London draw a combined 15,000+ visitors, giving natural food and beauty brands a broader UK buyer base in one visit.

15,000+visitors

UK VAT threshold

UK VAT registration is triggered once taxable turnover passes £90,000, with a typical registration lead time of 8-14 weeks to plan around.

£90,000turnover

Combined exhibitors

The five co-located shows combine for 600+ exhibitors at ExCeL London, giving natural food and beauty brands a materially larger show than before.

600+exhibitors

Good to Know

Questions about Natural & Organic Products Europe 2026

Has Natural & Organic Products Europe changed format for 2026?

Yes, significantly. The standalone event identity has been retired and combined into a larger footprint now branded the Natural & Organic Food Show, co-located with lunch!, the National Restaurant & Pub Bar Show, London Drinks Exchange and Artisan Food & Drink.

How big is the combined 2026 event?

The combined footprint spans 600+ exhibitors and 15,000+ visitors across all five co-located shows at ExCeL London.

Who organizes Natural & Organic Products Europe 2026?

Diversified Communications UK organizes the combined event, and the expanded format increases audience density for natural and organic food and beauty brands.

What extra rules apply to selling beauty and cosmetics in the EU?

Cosmetics face specific EU rules: each product must be notified through the Cosmetic Products Notification Portal (CPNP), hold a safety assessment, and name an EU Responsible Person. Ingredient and labeling rules are strict.

Can I sell US supplements and wellness products in the EU?

Supplements and health products are tightly regulated and rules differ by country. Permitted ingredients, dosages, and health claims vary across the EU, and some products classed as supplements in the US are treated as medicines in parts of Europe. Check classification and claims per market before listing.

Is Natural & Organic Products Europe worth attending given the format change?

Yes. The consolidation into a larger combined show increases buyer density in a single visit, making it more efficient for UK-focused natural food and beauty brands than the previous standalone format.

Make Your Move

Heading to ExCeL London this September?

A bigger show means more buyer conversations. Have your UK compliance answers ready before you need them.

Expandly's Global Expansion Pathway (GEP™) covers UK VAT registration, Responsible Person requirements and packaging EPR for natural food and beauty brands, backed by fulfillment options built for the category. If the expanded show sparks real UK interest, let's talk about turning it into a launch.