The Event

E-commerce, Packaging & Labelling Expo ExCeL London · 11-12 Nov 2026

E-commerce, Packaging & Labelling Expo focuses directly on the packaging and labeling side of retail, an area where US brands frequently underestimate EU requirements. Running as part of the same four-event ExCeL cluster, it's directly relevant to Expandly's EPR and packaging compliance work for brands expanding into Europe.

Of the four co-located ExCeL shows, this is the one we'd rate highest-priority for a US brand that hasn't yet mapped its packaging obligations, since it addresses a compliance gap that's easy to miss and expensive to fix retroactively once stock is already in market.

What this means for EU expansion

The Room

Who's expected at E-commerce, Packaging & Labelling Expo 2026

This event draws packaging suppliers, labeling technology providers and the compliance professionals who manage EPR registration across markets. For a US brand, it's one of the most directly useful stops in the ExCeL cluster given how often packaging and labeling rules get missed during EU expansion planning.

Compliance Managers Packaging Suppliers Ecommerce Founders Sustainability Leads

Why this matters more than it looks

EPR packaging rules apply day-one with no threshold in Germany and France, catching many US brands off guard when they assume a grace period exists.

Direct relevance to Expandly

The agenda lines up closely with the EPR and PPWR obligations a brand selling into the EU has to meet, which makes it a practical place to get those questions answered.

Part of the ExCeL cluster

Same dates and venue as White & Private Label Expo, Retail Supply Chain & Logistics Expo, and Smart Retail Tech Expo, all under one free ticket.

Priority ranking

The single most relevant stop in the cluster for a brand that hasn't yet started its packaging compliance mapping.

Programme

What's on at E-commerce, Packaging & Labelling Expo 2026

Three tracks anchor the confirmed agenda.

01 EPR Registration Across Europe

Sessions covering Extended Producer Responsibility registration requirements across Germany, France, the UK and other EU markets, including per-country thresholds.

EPR basics for new markets
Germany and France day-one obligations

02 Labelling & Product Marking

Coverage of labeling requirements that vary by product category, from textile fiber composition to hazard warnings and language requirements.

Multi-language labeling requirements
Category-specific labeling rules
Sustainable packaging materials

03 Sustainable Packaging Innovation

Sessions and exhibitors showcasing sustainable packaging materials and design, an increasingly important factor for EU retailers and consumers.

Reducing packaging weight and waste
Recyclable materials sourcing

Live Intelligence

What's being said about E-commerce, Packaging & Labelling Expo 2026

Themes shaping the November 2026 event.

EPR enforcement is tightening across the EU

ECOMMERCE EVENTS CALENDAR · JUL 2026

EU member states continue to increase enforcement of EPR packaging registration, with Germany and France applying it from day one with no threshold. US brands new to the EU are among those most likely to be caught unregistered.

Netherlands packaging thresholds draw attention

INTELLIGENCE UPDATE · JUN 2026

The Netherlands' 50,000kg/year general packaging threshold contrasts with no threshold at all for batteries, WEEE and textiles. Category, not just volume, determines whether registration is required in a given market.

Sustainable packaging is shifting from nice-to-have to expected

INTELLIGENCE UPDATE · MAY 2026

Exhibitors report growing retailer and consumer pressure for recyclable and reduced packaging across EU markets. Packaging design choices now affect both compliance cost and brand perception in Europe.

The bigger picture

Packaging rules are an easy thing to miss

EPR and labeling rules rarely show up in a US brand's pre-launch checklist, but they apply per country and can carry real penalties. This event is the most directly relevant stop in the ExCeL cluster for getting that groundwork right before stock ships.

Germany and France apply EPR packaging registration from day one, with no minimum threshold.
The UK exempts brands under £1M turnover and 25 tonnes/year of packaging from registration.
The Netherlands applies a 50,000kg/year threshold for general packaging, but batteries, WEEE and textiles have no threshold at all.
Labelling requirements vary by product category and often require the local language of the market you're selling into.

Get this mapped early. It's cheaper to register correctly than to fix it after enforcement action.

Germany/France EPR

Registration applies from the first unit sold in these markets

Day-oneno threshold

UK EPR exemption

UK EPR registration isn't required for brands under £1 million in turnover and below 25 tonnes of packaging placed on the market each year.

<£1M / <25tturnover and packaging volume

Netherlands packaging threshold

The Netherlands sets a 50,000kg/year threshold for general packaging, but batteries, WEEE and textiles must register for EPR from day one with no threshold at all.

50,000kg/yrgeneral packaging

Good to Know

Questions about E-commerce, Packaging & Labelling Expo 2026

Why does E-commerce, Packaging & Labelling Expo matter for US brands specifically?

Packaging and labeling rules under EPR schemes apply per country and often catch US brands off guard, since Germany and France apply them from day one with no minimum threshold.

Is this event covered under the same ticket as the other ExCeL shows in November?

Yes, it's part of the same free ticket covering White & Private Label Expo, Retail Supply Chain & Logistics Expo, and Smart Retail Tech Expo.

What should a US brand prioritize at this event?

Sessions and exhibitors on EPR registration across different EU countries and the UK, plus labeling requirements that vary by product category.

Is PPWR the same thing as national EPR schemes?

No. PPWR is an EU-wide packaging waste regulation setting common design and reporting standards, while EPR registration and fees are administered per country. A brand typically needs to meet PPWR design requirements and register separately for EPR in each country it sells into.

What is EPR and does my brand need to register?

Extended Producer Responsibility makes you financially responsible for the packaging and certain products you put on a market, paid through registration and fees, per country.

What are the main compliance requirements for selling in the EU?

The main pillars are: product safety and an EU or UK Responsible Person, packaging registration under EPR rules, VAT registration, and correct labeling. Requirements vary by product category.

Make Your Move

Heading to ExCeL London?

If packaging and labeling compliance is still an open question for your EU launch, this is the most relevant stop in the ExCeL cluster to close that gap.

Expandly's Global Expansion Pathway (GEP™) includes EPR and PPWR compliance as a core service, covering registration across the UK, Germany, France, the Netherlands and beyond. We're happy to brief you before the show on exactly what applies to your product range. Want to talk through it ahead of November?