The Event

E-Commerce Berlin Expo Berlin · 17-18 Feb 2027

E-Commerce Berlin Expo is Germany's largest B2B ecommerce conference, and one of the leading ecommerce events in Europe, drawing over 14,000 attendees and 320+ exhibitors to Messe Berlin. The audience is predominantly DACH-region, Germany, Austria and Switzerland, making it a strong venue for German market intelligence and EU logistics and technology partner discovery.

Where this differs from eTail Germany on the same calendar: this event trades boutique seniority for sheer volume and breadth of exhibitors. Use E-Commerce Berlin Expo for market scale and vendor discovery, and a boutique DACH event like eTail Germany for deeper, senior-level conversations.

What this means for EU expansion

The Room

Who's expected at E-Commerce Berlin Expo 2027

E-Commerce Berlin Expo draws the core of the DACH ecommerce industry: brand founders, retailers, marketplace teams and the technology and logistics providers serving the German, Austrian and Swiss markets. Its scale makes it a top venue for direct German market intelligence.

Ecommerce Founders DACH Retailers Logistics & Fulfillment Providers Marketplace Teams Ecommerce Technology Vendors

For a growing brand seeking the next step up, is E-Commerce Berlin Expo 2027 a good fit?

Its scale and direct focus on Germany, the EU's largest ecommerce market, make it one of the strongest ROI events for a US brand serious about EU expansion.

DACH concentration

The audience skews heavily toward Germany, Austria and Switzerland, so expect strong regional depth over broader pan-European coverage.

Partner discovery

A strong venue for finding EU logistics and technology partners alongside direct market intelligence.

Conversion topic to prioritize

Local German payment method support consistently comes up as the difference between a translated storefront and one that actually converts.

Programme

What's on at E-Commerce Berlin Expo 2027

Three tracks anchor the confirmed agenda.

01 German Market Entry & Growth

Sessions covering how to enter and grow in the German ecommerce market, the largest in the EU by transaction volume.

Germany market entry playbook
DACH consumer behavior trends

02 Marketplaces & Payments

Coverage of German and DACH-specific marketplaces and payment preferences, including local payment methods essential to conversion.

German payment method preferences
Selling on Amazon.de and beyond
DACH marketplace landscape

03 Logistics & Fulfillment for the DACH Region

Sessions on fulfillment strategy specific to serving Germany, Austria and Switzerland, including central EU warehouse options.

Fulfillment options for DACH
Cross-border logistics within the EU

Live Intelligence

What's being said about E-Commerce Berlin Expo 2027

Themes shaping the February 2027 conference.

German payment preferences remain a conversion barrier for new entrants

ECOMMERCE EVENTS CALENDAR · JUL 2026

Local payment method support continues to be flagged as essential for converting German shoppers. US brands new to Germany often underestimate how much local payment options affect checkout conversion.

Attendance and exhibitor numbers continue to grow

INTELLIGENCE UPDATE · JUN 2026

The event's scale, 14,000+ attendees and 320+ exhibitors, keeps expanding year over year. Its position as the largest B2B ecommerce conference in Germany continues to solidify.

Cross-border logistics into DACH is a growing topic

INTELLIGENCE UPDATE · MAY 2026

More sessions are addressing how brands fulfill efficiently into Germany, Austria and Switzerland from a single EU base. A Netherlands warehouse is frequently cited as a practical hub for reaching this region.

The bigger picture

Germany deserves its own dedicated trip

Given Germany's position as the largest ecommerce market in the EU, this event stands out on scale and focus alone. It's a top venue for both market intelligence and building the logistics and technology partnerships a serious German launch needs.

Germany is the largest ecommerce market in the EU, ahead of France and the Netherlands.
German VAT registration takes 10-16 weeks, so planning needs to start well ahead of a target launch date.
EPR packaging registration applies in Germany from day one with no minimum threshold.
Local payment method support is essential for converting German shoppers, more so than in some other EU markets.
If your Germany plan needs both scale and seniority, pair this event with a boutique DACH forum like eTail Germany rather than choosing one over the other.

One of the highest-value events for a brand serious about the German market specifically.

Total attendance

E-Commerce Berlin Expo is Germany's largest B2B ecommerce conference, drawing more than 14,000 attendees and 320+ exhibitors each year.

14,000+attendees, 320+ exhibitors

Germany VAT registration

German VAT registration typically takes ten to sixteen weeks, considerably longer than the Netherlands, so brands should start the process well ahead of a planned German launch.

10-16weeks

Germany's EU ranking

Germany is the single biggest addressable ecommerce market inside the EU, ahead of France and the Netherlands.

#1largest EU ecommerce market

Good to Know

Questions about E-Commerce Berlin Expo 2027

Is E-Commerce Berlin Expo focused only on Germany or the wider EU?

Predominantly Germany, Austria and Switzerland, known as the DACH region, though sessions and exhibitors have relevance across the wider EU market too.

How big is E-Commerce Berlin Expo?

It draws over 14,000 attendees and 320+ exhibitors, making it the largest B2B ecommerce conference in Germany and one of the leading events in Europe.

What should a US brand prioritize at this event?

German market intelligence sessions and EU logistics and technology partner discovery, given the strong DACH audience concentration.

How does this compare to eTail Germany, which is also on the Berlin calendar?

E-Commerce Berlin Expo is much larger and broader, strong for market scale and exhibitor discovery. eTail Germany is deliberately boutique, trading volume for a more senior, curated room. The two serve different purposes rather than competing directly.

Which EU countries should a US brand prioritize?

Germany is the largest EU ecommerce market and the Netherlands is one of the most logistics-friendly, with fast VAT registration and a central location. Many US brands use a Netherlands warehouse to serve both.

How does VAT work for a US brand selling in Europe?

You register for VAT in each country where you hold stock, and charge VAT on sales to consumers there. Schemes like the Import One-Stop Shop simplify some cross-border sales, but holding stock in a country creates a registration obligation regardless.

Make Your Move

Heading to Berlin?

If Germany is your priority market for 2027, it's worth having VAT and compliance timelines mapped before the show, not after.

Expandly's Global Expansion Pathway (GEP™) covers German VAT registration, EPR packaging and product compliance, alongside fulfillment through our Netherlands warehouse to serve the DACH region quickly. We're happy to brief you before the show on a realistic German launch timeline. Want to talk through it ahead of February?