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      Amazon handed prep work back to sellers, and the consequences of getting it wrong land on you rather than on them. A carton that arrives wrong gets refused, refused stock sits somewhere earning nothing, and a launch date moves.

      Amazon FBM Support

      FBM keeps the things worth keeping. Your packaging, customer data & margin. It also puts Amazon’s performance metrics directly on your dispatch times, which is a comfortable trade at home and a much harder one from four thousand miles away.

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      On a marketplace, a slow delivery is the marketplace’s fault. On your own store it is yours. The box that arrives, the day it arrives and how easy it is to send back are all part of what someone bought, and they decide whether a first order becomes a second one.

      Returns, Reworks & Recycling

      Treated as a cost, a return is written off twice, once on the refund and again on the unit. Treated as inventory, a lot of it goes back on sale. What decides which of those happens is how quickly the unit gets looked at and how far it had to travel to be looked at.

      Warehouse Location

      Stock held inside the market it sells into arrives as a domestic delivery. No customs event on the order, and nothing for your customer to settle before the courier hands the parcel over. Ours sits in the UK, the Netherlands and the US, which covers...

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The Event

LogiMAT 2027 Stuttgart · 16-18 Mar 2027

LogiMAT is one of Europe's major intralogistics and supply chain trade fairs, held annually in Stuttgart. It covers warehousing technology, material handling systems, and fulfillment automation across every part of the modern supply chain.

This is a logistics-industry show first, so it's not a natural home for an ecommerce brand founder. It's worth the trip because the providers exhibiting here, not the session content, are the ones who could realistically run your European fulfillment operation, which makes it worth a targeted visit rather than a full agenda walkthrough.

Event Profile LogiMAT 2027
Date16-18 Mar 2027
VenueMesse Stuttgart
FormatIn-person trade fair
AttendanceMajor European intralogistics audience
CostPaid

The Room

Who's expected at LogiMAT 2027

LogiMAT is built for the people who design and run supply chains, not directly for ecommerce brand founders. Still, if you're planning to hold stock in Europe, this is where the warehousing and fulfillment technology providers who could run that operation for you are exhibiting in force.

Supply chain and logistics managers Warehousing technology buyers Fulfillment and 3PL providers Automation and robotics vendors
US brands scoping EU fulfillment

Founders and operations leads researching warehousing options ahead of a European launch.

Supply chain and operations managers

Teams evaluating new technology and providers for existing EU fulfillment operations.

3PL and fulfillment providers

Companies showcasing warehousing and delivery capabilities to potential ecommerce clients.

Programme

What's on at LogiMAT 2027

Four tracks anchor the confirmed agenda.

01 Warehouse Automation

Covers robotics, automated storage and retrieval systems, and the technology reshaping how European warehouses operate.

  • Automation trends for 2027
  • ROI on warehouse robotics
02 Fulfillment and Last-Mile Delivery

Sessions on order fulfillment speed and last-mile delivery across European markets, directly relevant to brands weighing delivery promises.

  • Meeting next-day delivery expectations
  • Last-mile innovation across the EU
03 Supply Chain Resilience

Covers building supply chains that withstand disruption, from inventory strategy to multi-country distribution networks.

  • Diversifying supply chain risk
  • Multi-country distribution planning
04 Sustainability and Circular Logistics

Sessions on sustainable packaging, returns handling and the circular economy themes increasingly built into EU logistics operations.

  • Sustainable packaging in practice
  • Circular economy and returns logistics

Live Intelligence

What's being said about LogiMAT 2027

Preview themes to expect at LogiMAT 2027, based on how European supply chain technology has been trending.

Warehouse automation adoption keeps accelerating

ECOMMERCE EVENTS CALENDAR · JUL 2026

European 3PLs and fulfillment providers continue investing heavily in automation to manage rising order volumes. For a US brand choosing a fulfillment partner, this means faster and more reliable order processing than a manual warehouse setup.

Central European hubs remain the preferred fulfillment model

ECOMMERCE EVENTS CALENDAR · JUL 2026

Germany and the Netherlands continue to anchor most multi-country EU fulfillment networks. A single, well-placed warehouse can realistically cover several major EU markets within a day or two of delivery.

Circular economy requirements are shaping packaging decisions

ECOMMERCE EVENTS CALENDAR · JUL 2026

EPR and packaging rules are pushing logistics providers to rethink packaging materials and returns handling across the EU.

The bigger picture

Fulfillment is the part of EU expansion brands underestimate

Most US brands planning a European launch focus on VAT and marketplaces first, but fulfillment is what shoppers actually feel. LogiMAT is where the technology and providers behind fast, reliable EU delivery show up in one place.

  • Holding stock in a Netherlands warehouse gives next-day reach into Germany and neighboring markets, far faster than shipping from the US.
  • Returns need a local address. Cross-border returns to the US are slow and expensive, and European shoppers expect easy, fast returns.
  • Amazon Pan-EU fulfillment triggers VAT registration wherever your stock is physically stored, so warehouse location decisions have tax consequences, not just logistics ones.
  • Extended Producer Responsibility rules mean packaging materials and volumes need registering per country, which good fulfillment partners can help manage.
  • Stuttgart is a useful stop to see German logistics technology directly, but a Netherlands base still tends to win on VAT speed and central EU reach for most first-time launches.

Choosing the right fulfillment setup early avoids rebuilding your operation later as you add EU markets.

Netherlands to Germany delivery

A Netherlands warehouse can typically reach Germany and neighboring EU markets by road in just 1-2 days, making it a popular hub for fast delivery.

1-2days
Netherlands packaging EPR threshold

Brands storing more than 50,000 kg of packaging per year in the Netherlands must register under Extended Producer Responsibility rules for that volume.

50,000kg/year
Amazon Pan-EU core countries

Amazon's Pan-EU program covers seven core markets, and storing stock in any one of them triggers a local VAT registration obligation there immediately.

7core markets

Good to Know

Questions about LogiMAT 2027

What is LogiMAT?

LogiMAT is one of Europe's major intralogistics and supply chain trade fairs, held annually in Stuttgart, covering warehousing technology, material handling and fulfillment systems.

Why would a US ecommerce brand attend a logistics trade fair?

If you're planning to hold stock in Europe, LogiMAT is where the warehousing and fulfillment technology providers who could run that operation exhibit, making it useful even if you're not a logistics company yourself.

Is LogiMAT relevant if I only plan to use a single EU warehouse?

Yes. Even a single-warehouse setup benefits from understanding modern fulfillment technology and provider options, and LogiMAT is one of the best places in Europe to see that in one place.

Should I base my EU fulfillment in Germany or the Netherlands?

Germany is the largest EU ecommerce market by sales, so being close to it has real advantages, but the Netherlands generally wins on VAT registration speed and central reach across multiple countries. Many brands use a Netherlands warehouse specifically to serve Germany without registering there first.

How should a US brand handle European fulfillment and delivery?

Hold stock in an EU warehouse so orders ship locally, fast, and at lower cost than shipping each parcel from the US. A central location such as the Netherlands reaches Germany and neighboring markets within a day or two by road. Returns also need a local address, since cross-border returns are slow and expensive.

How do returns work when selling into Europe?

Returns are a core cost, not an afterthought. European shoppers expect easy returns; cross-border returns to the US are slow and expensive. A local returns address keeps costs down.

Make Your Move

Heading to Stuttgart?

If fulfillment is the piece of your EU launch you haven't nailed down yet, this is the show to walk it through.

Expandly runs fulfillment for US ecommerce brands out of our Netherlands warehouse as part of the Global Expansion Pathway (GEP™), alongside VAT registration and compliance. We can put together a briefing ahead of the show so you know exactly what a European fulfillment setup would look like for your brand. Want to talk through your options?

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