The Event

Prosper Show 2027 Las Vegas · 2-3 Mar 2027

Prosper Show is an established conference built specifically for Amazon and marketplace sellers, not general ecommerce. It brings together growing sellers, agencies and service providers in Las Vegas each spring to focus on scaling operations, protecting margin and finding the next growth channel.

If you're an established six- or seven-figure Amazon seller, this event puts you in a room full of people asking the same question: what's the next growth channel? That holds even without a dedicated Europe track on the agenda.

View event site → What this means for EU expansion

The Room

Who's expected at Prosper Show 2027

Prosper Show is built around one type of attendee: the operator running a real Amazon or marketplace business who needs to grow revenue without giving up margin. Sessions and hallway conversations lean practical, covering advertising costs, supply chain risk and where to find growth once a single marketplace stops scaling. For US brands eyeing Europe, this is a room full of people asking the same question you are.

There's no dedicated international track, but the diversification-focused agenda naturally surfaces European expansion in seller-to-seller conversation, even without formal programming.

Amazon sellers Marketplace brand owners Ecommerce operators Agencies and consultants Software and tooling vendors Supply chain and fulfillment leads

For a growing brand seeking the next step up, is Prosper Show 2027 a good fit?

Even without a formal Europe track, the seller profile and diversification mindset here make European expansion a natural topic of conversation.

Established sellers

Six and seven figure Amazon sellers looking to diversify beyond a single marketplace or region.

Growth-stage brands

Founders weighing whether the next stage of growth comes from a new channel, a new product line, or a new geography.

Agencies and service providers

Teams supporting seller clients on advertising, logistics, and operations who need to speak knowledgeably about international growth.

Software and tooling vendors

Companies building for the Amazon seller ecosystem who want to understand where their customers are expanding next.

Programme

What's on at Prosper Show 2027

Four tracks anchor the confirmed agenda.

01 Scaling Beyond One Marketplace

Sessions on reducing reliance on a single channel and building a more resilient revenue base. Relevant to any seller thinking about geographic diversification as well as channel diversification.

Beyond Amazon: building a multi-channel brand
Managing risk when one channel dominates revenue
Where growth comes from next

02 Advertising and Margin

Practical sessions on rising acquisition costs and protecting margin as competition increases. A recurring theme for sellers weighing whether a new market offers cheaper growth than squeezing more out of the US.

Advertising cost trends and what to do about them
Margin protection tactics for 2027

03 Operations and Supply Chain

Covers fulfillment, inventory planning and supply chain resilience, all directly relevant to a brand weighing whether to hold stock in a new region.

Inventory planning in an uncertain environment
Fulfillment strategy for growing brands
Supply chain risk and diversification

04 Seller Community and Networking

The unstructured value of Prosper Show: peer conversations with sellers who have already taken the leap into new marketplaces or regions.

Seller roundtables
Exhibitor hall and partner meetings

Live Intelligence

What's being said about Prosper Show 2027

Preview themes to expect at Prosper Show 2027, based on how the event and the wider seller community have been trending.

Sellers are actively diversifying beyond a single marketplace

ECOMMERCE EVENTS CALENDAR · JUL 2026

Rising US advertising costs and marketplace concentration risk keep pushing sellers to look outward. Many established Amazon sellers now treat a second region, not just a second channel, as the real diversification move.

Europe comes up more often in seller-to-seller conversation

ECOMMERCE EVENTS CALENDAR · JUL 2026

Amazon's European marketplaces are a natural next step for sellers already comfortable with the Amazon operating model. The operational question is less about demand and more about VAT, compliance and where to hold stock.

Margin pressure is the recurring driver of expansion conversations

ECOMMERCE EVENTS CALENDAR · JUL 2026

As US acquisition costs climb, sellers are looking at less saturated markets for cheaper growth. Europe is regularly cited as one of the more attractive options for brands already proven on Amazon.

No formal Europe track, but strong informal fit confirmed

ECOMMERCE EVENTS CALENDAR · JUL 2026

Prosper Show has not confirmed a dedicated international expansion track for 2027. Despite that, this remains one of the closest audience matches on the calendar for brands considering European expansion.

The bigger picture

Why a Vegas seller show matters for Europe

Prosper Show is a US domestic event, but the conversations happening there are increasingly about where growth comes from next. If you're an established Amazon seller doing $1M-$50M in revenue, the room is full of people asking the exact question you should be asking: what happens when US growth flattens out.

Amazon's European marketplaces run on the same seller-central model many Prosper Show attendees already know, lowering the learning curve.
VAT registration is the real gate to entry, not demand. The Netherlands is the fastest at 3-4 weeks, while the UK runs 8-14 weeks.
Amazon is a strong first channel into Europe and a recommended E2E expansion partner, but not the only one. Local marketplaces like Bol.com in the Netherlands often outperform Amazon in their home market.
Holding stock in a Netherlands warehouse gives you next-day reach into Germany and neighboring markets without shipping every order from the US.
Even without a dedicated Europe track, the established-seller profile in the room means European expansion comes up naturally in conversation.

For sellers weighing where the next stage of growth comes from, Europe is a real answer, not just a talking point.

Netherlands VAT registration

The Netherlands offers the fastest VAT registration lead time in the EU at just 3-4 weeks, compared to 8-14 weeks in the UK.

3-4weeks

UK VAT threshold

UK VAT registration becomes mandatory once a seller's annual turnover crosses £90,000, a threshold every seller expanding into the UK needs to track.

£90,000annual turnover

Amazon Pan-EU core countries

Amazon's Pan-EU program stores stock across 7 core countries, and stock landing in any one of them can trigger a local VAT registration obligation.

7core markets

Good to Know

Questions about Prosper Show 2027

Who typically attends Prosper Show?

Prosper Show draws established Amazon and marketplace sellers doing six and seven figures in revenue, along with the agencies, software vendors and logistics providers that serve them.

Is Prosper Show useful if I only sell in the US right now?

Yes. Most attendees are US-only sellers looking for the next growth lever, and European expansion is one of the more common topics raised in seller-to-seller conversations on the show floor.

Does Prosper Show cover international expansion directly?

There is no dedicated Europe track, but sessions on diversifying sales channels and reducing dependence on a single marketplace regularly touch on expanding into new regions including the EU and UK.

Which marketplaces matter most for selling in Europe?

Amazon is not automatic across Europe. Local marketplaces often lead: Bol dominates the Netherlands, Zalando leads fashion, Allegro leads Poland. Stock entering a marketplace's local fulfillment triggers VAT obligations there.

How does VAT work for a US brand selling in Europe?

You register for VAT in each country where you hold stock, and charge VAT on sales to consumers there. Schemes like the Import One-Stop Shop simplify some cross-border sales, but holding stock in a country creates a registration obligation regardless.

Is it better to use one expansion partner or assemble providers separately?

Assembling a VAT agent, logistics provider, compliance advisor and marketplace consultant separately creates coordination cost and gaps. A single expansion partner runs it as one operation. Expandly works this way, using the Global Expansion Pathway (GEP™) as the method.

Make Your Move

Heading to Las Vegas?

If Prosper Show has you thinking about where growth comes from next, Europe deserves a serious look.

Expandly runs European expansion for US ecommerce brands through the Global Expansion Pathway (GEP™), covering VAT, compliance, and fulfillment out of our Netherlands warehouse. We're happy to put together a briefing ahead of the show so you walk in already knowing your first-market options. Want to talk through what your first European market could look like?