The Event

Shoptalk Spring 2027 Las Vegas · 22-24 Mar 2027

Shoptalk Spring is one of the largest retail and ecommerce events in the US, bringing 10,000+ retail and brand leaders and 200+ speakers to Mandalay Bay in Las Vegas. The event runs 50,000+ pre-scheduled Meetup meetings, making it a dense networking opportunity as well as a conference.

At that scale, the Meetup system does most of the real work; sessions are useful for signal but meetings are where deals and partnerships actually get made. Book meeting slots as early as the platform opens, since the highest-value conversations, especially anything touching international expansion, fill up fast.

View event site → What this means for EU expansion

The Room

Who's expected at Shoptalk Spring 2027

Shoptalk Spring draws retail and brand leaders across every category and channel, from DTC founders to enterprise retail executives. The scale and breadth of the event, plus its 50,000+ pre-scheduled meetings, make it one of the highest-density networking opportunities in US retail and ecommerce.

Retail and ecommerce executives DTC brand founders Marketplace and channel leaders Technology and platform vendors Investors and analysts

Growth-stage ecommerce brands

Founders and leadership teams scoping the next stage of growth, often including new geographic markets.

Enterprise retail executives

Leaders benchmarking retail strategy and technology against the wider industry.

Technology and platform vendors

Companies serving retail and ecommerce brands who want visibility into international expansion plans.

Investors and analysts

Attendees tracking market trends and growth strategy across the retail and ecommerce sector.

Programme

What's on at Shoptalk Spring 2027

Four tracks anchor the confirmed agenda.

01 Retail and Ecommerce Strategy

Keynotes and sessions on where retail and ecommerce are heading, including channel strategy and consumer behavior shifts.

The state of retail and ecommerce in 2027
Consumer behavior trends shaping strategy

02 Global and International Growth

Sessions specifically on international expansion, including case studies from brands that have launched into new regions.

Choosing your next international market
Lessons from brands that expanded into Europe

03 Marketplaces and Channel Strategy

Covers marketplace dynamics across channels and regions, including how brands choose where to list first.

Marketplace strategy beyond Amazon
Building a resilient multi-channel presence

04 Technology and Data

Sessions on the technology and data infrastructure powering modern retail and ecommerce operations.

Data-driven growth strategy
Retail technology showcases

Live Intelligence

What's being said about Shoptalk Spring 2027

Preview themes to expect at Shoptalk Spring 2027, based on where retail and ecommerce strategy conversations have been heading.

International expansion is a growing agenda item at Shoptalk

ECOMMERCE EVENTS CALENDAR · JUL 2026

Rising US acquisition costs and marketplace saturation keep pushing brands to look at less saturated markets abroad. Europe continues to come up as one of the most credible next markets for US brands with proven traction at home.

Accessibility initiatives are widening who attends

ECOMMERCE EVENTS CALENDAR · JUL 2026

Free tickets and travel reimbursement for qualifying attendees are bringing a broader range of growth-stage brands into the room. This makes the event increasingly relevant for founders below the enterprise tier who are still weighing international growth.

Channel diversification remains a dominant theme

ECOMMERCE EVENTS CALENDAR · JUL 2026

Sessions on reducing reliance on a single marketplace or region continue to draw strong attendance across the retail and ecommerce industry.

The bigger picture

A US mega-event where Europe is a growing agenda item

Shoptalk Spring's scale means every major theme in US retail and ecommerce shows up in one place, and international expansion is an increasingly common thread. If you're weighing Europe, this is a good place to hear how other brands have approached it.

Rising US advertising and acquisition costs are pushing more brands to look at less saturated markets, and Europe is one of the largest ecommerce regions in the world.
Most US brands start their European journey with one base market, commonly the UK, before expanding into Germany and the Netherlands.
VAT registration is the real gate to a European launch, not demand, with lead times ranging from 3-4 weeks in the Netherlands to 4-6 months in Spain or Poland.
A single expansion partner running VAT, compliance and fulfillment together avoids the coordination gaps that come from piecing together separate providers.
Check free ticket and travel reimbursement eligibility as early as possible, since qualifying spots are limited and application windows close well before the event.

For brands with proven US traction, Europe is one of the more credible next chapters, not just a talking point on a panel.

Shoptalk Spring scale

Shoptalk Spring draws more than 10,000 retail and brand leaders to Las Vegas each year, alongside 200+ speakers covering strategy, technology and international growth.

10,000+attendees

UK VAT lead time

UK VAT registration typically takes 8-14 weeks for new sellers, a timeline worth building into any launch plan well ahead of a target ship date.

8-14weeks

Pre-scheduled meetings

The event runs more than 50,000 pre-scheduled Meetup meetings, making structured networking the real engine behind Shoptalk Spring rather than the sessions alone.

50,000+meetings

Good to Know

Questions about Shoptalk Spring 2027

How big is Shoptalk Spring?

Shoptalk Spring draws 10,000+ retail and brand leaders, 200+ speakers, and generates 50,000+ pre-scheduled Meetup meetings, making it one of the largest retail and ecommerce events in the US.

Is there a waitlist for Shoptalk Spring 2027?

Yes, the waitlist is currently open at spring.shoptalk.com/page/2027-waitlist.

Are there free tickets available for Shoptalk Spring?

Free tickets and a $750 travel reimbursement are available for qualifying brand and retail attendees, which is worth checking before assuming the event is out of budget.

When should I apply for a free ticket or travel reimbursement?

As early as the waitlist and application process opens. Qualifying spots are limited and tend to fill before the event, so checking eligibility early is worth more than waiting for a closer confirmation.

Why are US brands expanding into Europe now?

Rising US advertising and acquisition costs, marketplace and tariff volatility, and the risk of depending on a single channel or market. Europe offers large, less-saturated markets.

How do US brands usually start selling in Europe?

Most US brands start with one base market, then expand. The UK is the common first step, with Germany and the Netherlands close behind.

Make Your Move

Heading to Las Vegas?

If Shoptalk has you thinking seriously about Europe, the planning is worth starting before you leave Vegas.

Expandly runs European expansion for US ecommerce brands through the Global Expansion Pathway (GEP™), covering VAT, compliance and fulfillment out of our Netherlands warehouse. We're happy to put together a briefing ahead of the show so you walk in already knowing your first-market options. Want to talk through what your first European market could look like?