The Event

ASGTG Amazon Sellers Conference 2026 Brooklyn · Mar 5 2026

The 12th Annual ASGTG Amazon Sellers Conference brought together 40 top-tier service providers across 9 presentations at Kol Yaakov Hall, Brooklyn, under the banner "ASGTG Powered by AI." The tightly curated provider lineup kept the day focused on practical Amazon seller tactics rather than a broad trade show sprawl.

Worth a note on composition: this is a small, niche event where the room skews toward service providers presenting to each other and to sellers, rather than a large pool of ecommerce brand founders. If you're a seller looking for specialist help with your Amazon operation, that composition works in your favor. If you came hoping to compare notes with other brands at your stage, expect a thinner crowd.

View event site → What this means for EU expansion

The Room

Who was in the room at ASGTG

Founded by Ed Rosenberg, ASGTG keeps the provider list deliberately small: 40 vetted service providers presenting to an audience of active Amazon sellers. That curation means the sessions run more like peer recommendations than a general vendor showcase.

Worth revisiting if the balance between brands and service providers becomes clearer over time; for now, expect more vendor conversations than warm brand leads, given the provider-heavy composition.

Amazon sellers Vetted service providers Marketplace operators AI tooling vendors

For a growing brand seeking the next step up, was ASGTG Amazon Sellers Conference 2026 a good fit?

More useful if you need specialist Amazon service providers than if you want a room full of other brand founders.

Amazon Sellers

Active sellers looking for vetted tools and services to grow their business.

Curated Service Providers

A small, vetted group of 40 providers presenting practical Amazon growth tools.

Programme

What ASGTG told us

Three takeaways stood out from a compact, curated program.

AI tools are now core to day-to-day Amazon seller operations

The "Powered by AI" theme reflected how deeply AI tooling has moved into listing optimization, advertising and operations for active Amazon sellers, not just larger enterprise brands.

Curated provider vetting builds trust faster than open expos

Sellers responded well to a small, vetted provider list, a format worth noting for any brand evaluating service partners in a crowded marketplace tooling landscape.

International expansion came up as a growth lever for established sellers

Sellers with mature US Amazon operations discussed international marketplaces as a natural next step once domestic growth plateaus.

Live Intelligence

What's being said about ASGTG 2026

Coverage of the conference centered on AI tooling maturity among active Amazon sellers.

AI tooling is now standard practice, not a differentiator

ASGTG 2026 PROGRAM · MAR 2026

The conference's AI focus reflected how normalized these tools have become among active Amazon sellers. For a seller expanding into Amazon EU, the same operational bar now applies there too.

Established sellers are eyeing international marketplaces

ASGTG 2026 PROGRAM · MAR 2026

Sellers who have plateaued on the US Amazon marketplace increasingly discussed international expansion as the next available growth channel.

The room skews toward service providers, not brand founders

EVENTS INTELLIGENCE · JUL 2026

Despite its Amazon-seller framing, the curated 40-provider format suggests a service-provider-heavy audience. Best treated as a place to find specialist providers rather than peer brands.

Expandly perspective

What ASGTG 2026 means for your expansion

ASGTG confirmed that established Amazon sellers are already thinking about international marketplaces once US growth plateaus. Amazon EU isn't a copy-paste of a US listing, though: it's a country-by-country operation with its own VAT (value-added tax), compliance and fulfillment requirements behind each storefront.

Given the provider-heavy composition of this specific event, its clearest value is as a shortlist of Amazon specialists rather than a venue for meeting other brands at your stage. That may shift if the attendee mix changes at future editions.

Each Amazon EU marketplace (UK, Germany, France and others) has its own VAT registration and compliance obligations, not a single pan-European setup.
Product compliance, such as CE marking or EPR (extended producer responsibility) registration, applies before a listing can go live, not after.
Local fulfillment inside the EU, not shipped from the US, is what makes Amazon EU delivery speed and Prime eligibility work properly.
The AI-driven listing and advertising tactics sellers already use transfer directly to Amazon EU once the operational basics are in place.
A vetted service-provider network, of the kind ASGTG curates, is worth having on hand when you need specialist Amazon support, even where the event itself is a small one.

A seller who has mastered Amazon US still faces a fresh compliance map in Europe. Expandly sequences VAT, product compliance and fulfillment together so an Amazon EU launch doesn't stall on paperwork.

EU customs rules keep shifting

Recent changes to how low-value parcels are taxed at the EU border mean US sellers shipping direct to European customers now face a per-order customs charge that didn't exist before.

A per-order customs chargenow applies to direct-to-EU parcels

Amazon EU is multiple markets, not one

Amazon UK, Germany, France and other EU storefronts each carry separate VAT and compliance obligations, unlike the single US marketplace sellers are used to.

Separate per countryVAT and compliance obligations across Amazon EU markets

One partner, not a stack of vendors

Amazon sellers juggling a VAT agent, a compliance advisor and a fulfillment provider separately lose time to coordination. GEP™ runs it as one sequenced operation instead.

GEP™one method, compliance to fulfillment

Good to Know

Questions about ASGTG 2026

What did the ASGTG Amazon Sellers Conference 2026 actually cover?

The 12th Annual ASGTG conference brought 40 curated service providers and 9 presentations to Brooklyn under an AI-powered theme, covering practical tools and tactics for active Amazon sellers, including growing interest in international expansion.

Is ASGTG worth attending for a US Amazon seller eyeing Europe?

ASGTG is a US-focused seller conference rather than a European sales channel, but its curated provider format and AI tooling focus are useful for sellers evaluating which tactics and partners will transfer to an Amazon EU launch.

Who attends the ASGTG conference?

ASGTG draws active Amazon sellers and a deliberately small group of 40 vetted service providers, keeping the event focused and peer-driven rather than a broad open expo. The audience may skew more toward service providers than brand founders.

Can I just sell on Amazon in Europe rather than my own store?

Amazon EU can work as a standalone channel, but each marketplace still requires its own VAT (value-added tax) registration, product compliance and, usually, local stock for competitive delivery speeds. It reduces some of the work of running your own storefront, not the underlying compliance and fulfillment requirements.

Is it better to use one expansion partner or assemble providers separately?

Assembling a VAT agent, a logistics provider, a compliance advisor, and a marketplace consultant separately creates coordination cost and gaps between them. A single expansion partner runs it as one operation, which is faster to launch and easier to manage. Expandly works this way, using the Global Expansion Pathway (GEP™) as the method.

Make Your Move

Plateaued on Amazon US after ASGTG?

If ASGTG confirmed international marketplaces are the next growth lever, the question is how to launch Amazon EU without repeating US mistakes in a new set of markets.

Expandly handles the parts that hold Amazon sellers back in Europe: VAT (value-added tax) registration, product compliance, Amazon EU listings, and fulfillment from our Netherlands warehouse. It's one sequenced operation, built on the Global Expansion Pathway (GEP™), rather than five vendors to manage yourself. Want to talk through what launching on Amazon EU would look like for your business?

Global Expansion Pathway™

Where to Expand