The Event

ASGTG Amazon Sellers Conference 2027 Brooklyn · 20 May 2027

The ASGTG Amazon Sellers Conference is a community-driven event for Amazon sellers, and the 2027 edition is confirmed as a single day on 20 May 2027 in Brooklyn, New York. This is the 13th annual outing, and early bird registration is live.

The organiser has not published a venue for 2027, so plan travel around the city rather than a specific address. This is a small community event rather than a large trade show, and it skews towards an established, returning seller base plus the agencies and tooling providers who support them.

View event site → What this means for EU expansion

The Room

Who's expected at ASGTG Amazon Sellers Conference 2027

ASGTG has built its reputation on practical, peer-led content for Amazon sellers rather than big-stage keynotes. It draws a loyal, mostly returning audience of sellers based in and around New York, along with the agencies and tools that support them.

A single day means the agenda is tight and the hallway time is the point. Real account-health and listing-compliance conversations happen here, though this remains a community-run domestic event with limited stated focus on cross-border or EU expansion.

Amazon sellers Marketplace operators Agencies and consultants Tooling and software vendors

For a growing brand seeking the next step up, is ASGTG Amazon Sellers Conference 2027 a good fit?

This room is seller-heavy and peer-led, so it suits brands whose next question is about account health, listing compliance and finding the next growth channel. If your priority right now is a structured European launch, expect to raise it in conversation rather than find it on the agenda, and a single day gives you fewer chances to do that than a multi-day show would.

Amazon sellers

Established operators looking for practical, peer-tested tactics rather than high-level strategy talks.

Marketplace operators

A tight-knit, returning New York area audience running marketplace businesses, treating the event as an annual check-in with peers, now in its 13th year.

Agencies and consultants

Teams supporting Amazon sellers who want direct access to a loyal seller audience.

Tooling and software vendors

Software and service providers demonstrating listing, repricing and account-health tooling to sellers who will judge it on results.

Programme

What's on at ASGTG Amazon Sellers Conference 2027

One day, four themes. Based on the format ASGTG has run in previous years, expect practical seller sessions in the morning and peer roundtables carrying the afternoon, so pick your two or three must-attend sessions before you arrive.

01 Amazon Tactics and Optimisation

Hands-on sessions covering listing optimisation, advertising, AI search and account health for established sellers. This is the backbone of the ASGTG agenda and the reason most of the room returns each year.

Listing and PPC tactics that are working now
Account health and policy updates
AI search and Amazon Marketing Cloud

02 Growth and Diversification

Sessions on where sellers find growth once their core listings mature, including other channels and other markets. This is where international expansion usually surfaces, generally as a seller-led conversation rather than a headline session.

Beyond the core Amazon listing
Diversifying channels and markets
Reading demand in a market you do not sell in yet

03 Operations and Supply Chain

Practical sessions on inventory, fulfilment and supply chain resilience for growing sellers. Relevant to European plans, because holding stock in a second region is an operations decision long before it is a marketing one.

Inventory planning for peak periods
Managing supply chain risk
What changes when stock sits in two regions

04 Community and Peer Roundtables

The core of ASGTG's format: structured peer discussion among sellers at similar revenue stages. On a single-day agenda this is where most of the value lands, so treat it as the reason to come rather than the filler between sessions.

Seller roundtables by revenue band
Open networking sessions
Ask-me-anything with veteran sellers

Live Intelligence

What's being said about ASGTG Amazon Sellers Conference 2027

These are the themes expected ahead of the 2027 conference, drawn from gathered intelligence, and this block updates as coverage develops closer to the event.

The 2027 date is confirmed, the venue is not

ORGANISER SITE · SEP 2026

ASGTG has confirmed a single day, 20 May 2027, in Brooklyn, New York, for its 13th annual conference, and early bird registration is live. No 2027 venue has been published, so book travel to the city and hold off on anything tied to a specific address.

A loyal, returning seller audience

EVENTS INTELLIGENCE · SEP 2026

The 2026 edition drew roughly 1,000+ sellers and confirmed the community-first format, with practical sessions over big keynotes. People return year after year for the peer roundtables rather than for headline speakers, which is what makes a one-day agenda work.

Growth ceilings are the recurring conversation

EVENTS INTELLIGENCE · SEP 2026

Attendees consistently discuss where to find growth once core listings mature. International expansion, including Amazon's European marketplaces, comes up as a natural next step in those conversations, though it is rarely a stated agenda item.

Account health outweighs cross-border content

ASGTG AMAZON SELLERS CONFERENCE PROGRAMME · 2027

ASGTG is a community-run domestic event with a limited stated focus on cross-border or EU expansion. Brands focused on account health and listing compliance will find strong value here; cross-border content is an informal upside rather than the core agenda.

The bigger picture

A loyal seller community asking the growth question

ASGTG's community-first format means the real value sits in the hallway conversations, and those conversations keep turning to where growth comes from once a seller's core Amazon listing matures. Europe is one of the most common answers, usually raised by sellers rather than by the agenda. Be realistic about the shape of the day, though: this is a one-day community event rather than a flagship trade show, seller-heavy, with account health and listing compliance as the headline topics. It rewards a handful of real relationships far more than it rewards working a large room.

Amazon's European marketplaces use the same Seller Central model most attendees already know, which lowers the learning curve considerably.
VAT (value-added tax) registration is triggered wherever you hold stock, and lead times vary by market, so a launch date is planned around the slowest registration rather than the fastest.
EPR (extended producer responsibility) is registered country by country, not once for the EU, and non-registration risks marketplace suspension.
A single expansion partner running VAT, compliance and fulfilment together avoids the coordination gaps that come from assembling providers separately.

Sellers who map this out before their next growth ceiling arrives move a great deal faster than the ones who start from scratch when it does.

The Netherlands as a first EU base

VAT (value-added tax) registration in the Netherlands is comparatively fast, and its central location reaches Germany and neighbouring markets within a day or two by road, which is why so many US sellers start there.

Fast Netherlands VAT registration

Stock triggers VAT

Amazon Pan-EU creates a VAT registration obligation wherever your stock is physically stored, not at first sale. A Pan-EU setup therefore needs planning before the stock ships, not after.

Day 1 of stock storage

One method, not a stack of vendors

Expandly has supported 2,000+ US brands into European markets using the Global Expansion Pathway (GEP™), running VAT, compliance and fulfilment as one operation out of our Netherlands warehouse.

GEP™ one method, compliance to fulfilment

Good to Know

Questions about ASGTG Amazon Sellers Conference 2027

When and where is ASGTG Amazon Sellers Conference 2027?

It runs as a single day on 20 May 2027 in Brooklyn, New York, and it is the 13th annual edition. Early bird registration is already live. The organiser has not published a venue for 2027, so book travel to the city and wait for the address to be confirmed before committing to anything nearer.

What kind of sellers attend ASGTG?

It draws an established, community-driven group of Amazon sellers based in and around New York, with a strong focus on practical, peer-led advice rather than big-stage keynotes. The 2026 edition drew roughly 1,000+ attendees, which gives a sense of the scale.

Is European expansion a common topic at ASGTG?

Yes, informally. As sellers hit growth ceilings at home, conversations about diversifying into Amazon's European marketplaces and other EU channels come up regularly among attendees, though it is not a stated conference theme. On a one-day agenda, expect to raise it yourself rather than find a session on it.

Which marketplaces matter most for selling in Europe?

Amazon is not automatic across Europe. Amazon UK, Germany, and others are strong, but local marketplaces often lead: Bol dominates the Netherlands, Zalando leads fashion, and Allegro leads Poland. The right mix depends on your category and market, and stock entering a marketplace's local fulfilment triggers VAT (value-added tax) obligations there.

How long does it take to launch in a new European market?

It depends on compliance and stock, not listings. VAT registration is the usual gate, ranging from a few weeks in the Netherlands to longer elsewhere, and stock has to be shipped and cleared. A realistic first-market launch is planned in months, not weeks, working backwards from when you want to be selling.

Is it better to use one expansion partner or assemble providers separately?

Assembling a VAT agent, a logistics provider, a compliance advisor, and a marketplace consultant separately creates coordination cost and gaps between them. A single expansion partner runs it as one operation, which is faster to launch and easier to manage. Expandly works this way, using the Global Expansion Pathway (GEP™) as the method.

Make Your Move

One day in Brooklyn, 20 May 2027

If you are already thinking past your next Amazon growth ceiling, Europe is worth mapping out before the conversation comes up over coffee.

Expandly can brief you on the specifics before you go: which European marketplace suits your category, what VAT (value-added tax) and EPR (extended producer responsibility) registration actually involve, and how fulfilment runs from our Netherlands warehouse. Afterwards we can turn what you picked up in the roundtables into a sequenced plan through the Global Expansion Pathway (GEP™), with Amazon as our Recommended E2E Expansion Partner where marketplace entry comes first. Want to start mapping out your first European market?