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A six step process for effective expansion
Understand the opportunity and requirements
The first country you choose doesn’t just set your launch date.
Compliance failures rarely surface at launch.
Ads don’t kill margin overseas.
Most brands launch everywhere at once.
Brands rarely fail to grow.
Most brands don’t lose internationally because they picked the wrong market.
You're already shipping to Europe. Start operating in it.
Amazon handed prep work back to sellers, and the consequences of getting it wrong land on you rather than on them. A carton that arrives wrong gets refused, refused stock sits somewhere earning nothing, and a launch date moves.
FBM keeps the things worth keeping. Your packaging, customer data & margin. It also puts Amazon’s performance metrics directly on your dispatch times, which is a comfortable trade at home and a much harder one from four thousand miles away.
On a marketplace, a slow delivery is the marketplace’s fault. On your own store it is yours. The box that arrives, the day it arrives and how easy it is to send back are all part of what someone bought, and they decide whether a first order becomes a second one.
Treated as a cost, a return is written off twice, once on the refund and again on the unit. Treated as inventory, a lot of it goes back on sale. What decides which of those happens is how quickly the unit gets looked at and how far it had to travel to be looked at.
Stock held inside the market it sells into arrives as a domestic delivery. No customs event on the order, and nothing for your customer to settle before the courier hands the parcel over. Ours sits in the UK, the Netherlands and the US, which covers...
End-to-end playbooks for cross-border growth
Pre/post-event intelligence tied to EU expansion
Supplements and EU health regulations
Cosmetics and personal care expansion
Sports & outdoor brand expansion into Europe
Selling clothing brands into European markets
CE marking, WEEE & compliance in Europe
Amazon, Otto, Zalando & European strategy
Market-by-market guides, incl. size & sector data
VAT, customs & import tax across EU markets
Selling requirements and extended producer responsibility rules
Warehousing, fulfilment & cross-border shipping
Billion Dollar Sellers Summit brings together some of the highest-revenue Amazon and marketplace sellers in the US. Neither the exact 2027 date nor location has been announced by the organizer; this page is built around the confirmed 2026 edition, held 8-12 Apr 2026 in Nashville, TN, as context. The event has historically rotated city and venue each year, so nothing here should be assumed to repeat exactly.
Worth a note on fit: this is a US-centric, invite-feel mastermind for already-established 7-9 figure sellers scaling their tech stack and ad spend, rather than a room focused on newly entering foreign markets. For sellers at this stage, the most immediately useful themes are 3PL/logistics and marketplace-listing optimization, both of which naturally set up a later move into new geographies.
This summit is built for some of the highest-revenue Amazon and marketplace sellers operating today. It's a concentrated room of sellers who have typically already maximized what the US market can offer and are actively evaluating where the next stage of growth comes from.
The room here is more focused on scaling tech stack, ad spend and channel diversification (TikTok Shop, Walmart, international marketplaces) than on actively entering new countries right now. The most useful themes for sellers at this stage are 3PL/logistics and marketplace-listing optimization, both of which set up a natural bridge into an eventual geographic move.
This event is less focused on cross-border expansion directly, and more useful for sellers working on marketplace listings and 3PL/logistics strategy.
Operators who have largely exhausted US growth and are actively evaluating international expansion.
Attendees tracking high-performing sellers and brands for investment or acquisition opportunities.
Teams supporting large-scale seller clients on advertising, logistics and international strategy.
Four tracks anchor the confirmed agenda, based on the 2026 edition's format, which leaned heavily into AI-driven commerce across Amazon, Walmart, Shopify and TikTok Shop.
Sessions on the operational and strategic challenges unique to high-revenue Amazon sellers.
Sessions and case studies on sellers who have already expanded into new regions, including the EU and UK.
Covers acquisition, investment and exit planning relevant to sellers operating at this revenue tier.
Sessions on managing complex, high-volume supply chains and reducing single-market or single-channel risk, including diversification into TikTok Shop and other emerging channels.
Last year's edition showed what to expect from this summit's audience and themes heading into 2027.
The 2026 Nashville edition saw strong interest in international expansion sessions among sellers who had plateaued domestically. Europe was frequently cited as the most credible next market given its scale and Amazon's existing infrastructure there.
Investors at the 2026 edition noted that brands with proven international expansion command stronger valuations. A demonstrated EU or UK presence is increasingly seen as a signal of operational maturity.
Sellers at scale continued to prioritize reducing single-market and single-supplier dependency as a resilience strategy.
The 2026 event framing emphasized AI-driven commerce across Amazon, Walmart, Shopify and TikTok Shop more than new-country entry. Marketplace-listings and 3PL/logistics themes are the most relevant takeaway here, more so than cross-border tax specifics.
Sellers at this level have typically extracted most of the growth available in the US. Europe represents one of the few remaining markets large enough to move the needle at this scale, and Amazon's existing European infrastructure lowers the barrier to entry.
That said, the room's nearer-term focus is channel diversification (TikTok Shop, Walmart, marketplace tooling) rather than active new-country entry. Marketplace-listings optimization and 3PL/logistics are the more immediately relevant themes for this audience, with EU/UK expansion as the natural next step once those are dialled in.
For sellers at this scale, Europe is not a side bet, it's the natural next chapter of the growth story.
VAT registration in the Netherlands is the fastest route into the EU for new sellers, typically clearing in just three to four weeks.
3-4weeksSpain and Poland are the slowest of the major EU markets for VAT registration, taking four to six months and shaping how fast a multi-country launch can move.
4-6monthsAmazon's Pan-EU program spans seven core European markets, and VAT registration is triggered the moment a seller's stock is physically stored in any one of them.
7core marketsNot yet. The details here reflect the confirmed 2026 edition, held 8-12 Apr 2026 in Nashville, TN. Treat them as a guide until the organizer confirms 2027 details. The event has historically rotated city and venue each year.
The event targets some of the highest-revenue Amazon and marketplace sellers, making it one of the most concentrated rooms of large-scale sellers on the calendar.
It comes up, but the nearer-term focus is channel diversification (TikTok Shop, Walmart, marketplace tooling) rather than active new-country entry. EU/UK expansion is the natural next step once that's dialled in.
Amazon is not automatic across Europe. Local marketplaces often lead: Bol dominates the Netherlands, Zalando leads fashion, Allegro leads Poland. Stock entering a marketplace's local fulfillment triggers VAT obligations there.
Assembling a VAT agent, logistics provider, compliance advisor and marketplace consultant separately creates coordination cost and gaps. A single expansion partner runs it as one operation. Expandly works this way, using the Global Expansion Pathway (GEP™) as the method.
Rising US advertising and acquisition costs, marketplace and tariff volatility, and the risk of depending on a single channel or market. Europe offers large, less-saturated markets.
If you've maxed out US growth, Europe is the market big enough to move the needle at your scale.
Expandly runs European expansion for large-scale Amazon sellers through the Global Expansion Pathway (GEP™), covering VAT, compliance and fulfillment out of our Netherlands warehouse, with Amazon as our Recommended E2E Expansion Partner. We can brief you ahead of the confirmed 2027 date once it's announced. Want to talk through your European growth plan?