The Event

CommerceNext Growth Show 2027 New York · June 8–9 2027

CommerceNext gathers the people who own the growth number at US brands, and the 2027 Growth Show runs across two days in New York. The organiser projects more than 2,500 participants, more than 150 speakers and more than 60 sessions, built around agentic AI in retail, loyalty and retention, ecommerce technology, omnichannel transformation and customer acquisition.

One thing to note before you book: 2027 moves the show to North Javits. The event also describes itself as a community rather than a conference, and runs structured one-to-one meetings and hosted dinners alongside the stage programme, which changes how you should plan the two days.

View event site → What this means for EU expansion

The Room

Who's expected at CommerceNext Growth Show 2027

Senior ecommerce marketing and growth leaders at US brands make up the bulk of the room. Chief marketing officers, heads of ecommerce, acquisition and retention leads, and the technology partners who sell to them. It is a peer room in a way that most large retail events are not.

What it is weighted towards matters. The conversation runs to growth, acquisition, loyalty and AI rather than warehouses, tax registration and compliance, so a brand arriving with operational questions will find fewer people who can answer them.

Heads of Ecommerce Chief marketing officers Acquisition and performance leads Retention and loyalty teams Ecommerce technology vendors Omnichannel and retail media leads

For a growing brand seeking the next step up, is CommerceNext Growth Show 2027 a good fit?

This event leans growth-side rather than operations-side, so it suits a brand trying to fix acquisition economics or build a retention programme more than one trying to work out how to ship into a new continent. If your European plan is still at the question of whether the demand is there, the market-data and acquisition sessions are genuinely useful, and the structured one-to-one format means you can get time with peers who have already tried it. If your plan is further along and the open questions are about tax registration, compliance and fulfilment, a European trade floor will serve you better, and you should treat New York as the place to pressure-test the commercial case instead.

Heads of Ecommerce

The core audience, mostly at US brands with real scale behind them. Worth seeking out the ones who have already opened a second market, because the honest version of that story rarely makes it onto a stage.

Acquisition and performance leads

People whose daily problem is the rising cost of buying a customer at home. That pressure is one of the main reasons brands start looking across the Atlantic, so the conversation here is closer to expansion than it first appears.

Retention and loyalty teams

A strong strand of the programme, and relevant abroad: a brand that cannot retain customers cheaply at home will struggle to make the arithmetic work in a market where it has no recognition at all.

Ecommerce technology vendors

Platforms, AI tooling and retail media providers. Ask any of them directly about European support, since a US-centric product roadmap is a quiet obstacle you will only discover later.

Programme

What's on at CommerceNext Growth Show 2027

More than 60 sessions run across the two days, organised around agentic AI in retail, loyalty and customer retention, ecommerce technology innovation, omnichannel transformation and customer acquisition. Session titles below are indicative of those themes rather than a published schedule, and the structured one-to-one meetings deserve as much planning as the stage content.

01 Customer Acquisition

The most direct route from this event to a European decision. Rising advertising and acquisition costs in the US are one of the main reasons brands start looking abroad, and the sessions that examine that pressure honestly are the ones worth your time. Many European categories are less saturated with lower advertising costs, though that varies sharply by market.

When acquisition costs stop responding to spend
Channel diversification as a risk strategy
Reading a new market before you commit budget to it

02 Agentic AI in Retail

The headline theme for 2027, covering AI agents across merchandising, service and the buying journey itself. Treat the vendor sessions carefully and the operator sessions seriously. For an expanding brand the practical question is narrower than the hype: whether these tools handle a second language and a second market without a rebuild.

Agents in the buying journey: what is actually deployed
AI in merchandising and catalogue work
Service automation without losing the customer relationship

03 Loyalty and Retention

Retention content aimed at brands whose growth can no longer come from acquisition alone. This travels better than most of the programme, because the mechanics of repeat purchase are reasonably consistent across markets even when the channels are not. A useful frame for anyone modelling lifetime value in a market they have not entered yet.

Loyalty programmes that survive contact with the profit and loss
Lifetime value modelling when the data is thin
Personalisation that customers do not find unsettling

04 Omnichannel and Commerce Technology

Platform, retail media and the work of joining channels into one experience. The expansion angle is a practical one: whichever stack you commit to here will have to support a second market with different marketplaces, different payment habits and different languages. Ask about that in the one-to-one meetings rather than from the floor.

Choosing a stack that can carry a second market
Retail media beyond the largest platforms
Joining store, marketplace and own-site demand

Live Intelligence

What's being said about CommerceNext Growth Show 2027

What the Events Intelligence record suggests will define New York in June, ahead of the event, with this block due to be refreshed once real coverage exists.

North Javits is a venue move for 2027

EVENTS INTELLIGENCE · SEP 2026

The 2027 Growth Show relocates to North Javits. Anyone working from a previous year's travel notes should check the address, because the venue has changed rather than simply been renamed. The June 8 and 9 dates are published, and the organiser's projections of 2,500+ participants, 150+ speakers and 60+ sessions describe this edition.

Agentic AI has taken the top of the programme

ORGANISER SITE · SEP 2026

Agentic AI in retail leads the organiser's theme list for 2027, ahead of loyalty, technology innovation, omnichannel and acquisition. For a brand with expansion on the roadmap, the question worth carrying into those sessions is whether any of this tooling works in a second language and a second market without being rebuilt. Few vendors volunteer that answer.

The format is built for conversations as much as for sessions

ORGANISER SITE · SEP 2026

CommerceNext positions itself as a community, and runs structured one-to-one meetings and hosted dinners alongside the stage programme. That is unusual at this size, and it means the value of the two days depends heavily on who you ask to meet before you arrive rather than which sessions you pick. Plan the meetings early.

A growth room, with the operational questions left elsewhere

EVENTS INTELLIGENCE · SEP 2026

The audience skews to senior ecommerce marketing and growth leaders at US brands, and the themes follow them. Expect a sharp conversation about acquisition costs, retention and AI, and very little about tax registration, packaging rules or fulfilment, which is precisely where an international move tends to stall. Know which half of the problem you are there to solve.

The bigger picture

Europe is a growth decision won or lost on operational work

The reasons brands look at Europe are the ones this room talks about all day: rising advertising and acquisition costs at home, marketplace and tariff volatility, and the risk of depending on one channel in one market. Europe is large, and many categories are less saturated than the US. What decides the outcome, though, is rarely the growth plan. It is whether the registrations, the compliance and the stock are in place and in the right order before the first campaign runs.

VAT (value-added tax) registration is usually the gate on a launch date, triggered wherever you hold stock, and it varies from a few weeks in the Netherlands to considerably longer elsewhere
Most consumer products sold in the EU need an EU Responsible Person, an entity established in the EU or UK that takes legal responsibility for compliance, and a US brand cannot fill the role itself
Packaging registration under Extended Producer Responsibility (EPR) rules is per country, so Germany and France each need their own, and selling without it risks marketplace suspension
Channel mix is local: Amazon is strong but not automatic, with Bol leading the Netherlands, Zalando leading fashion and Allegro leading Poland, so your acquisition plan has to be rebuilt per market

Expandly exists to take that half of the problem off a growth team, sequencing registration, compliance, fulfilment and channel through the Global Expansion Pathway (GEP™) so the commercial plan has something to launch on. Amazon is our Recommended E2E Expansion Partner, and our Netherlands warehouse serves the surrounding markets.

Why brands start looking abroad

Advertising and acquisition costs at home are the pressure most often behind a first international move, alongside the risk of a single-market dependency.

Rising US acquisition costs

The timeline nobody budgets for

Compliance and stock set the launch date, not listings. A realistic first European market is planned in months, working backwards from when you want to be selling.

Months to a realistic first-market launch

One method, one operator

The Global Expansion Pathway (GEP™) is how Expandly runs registration, compliance, fulfilment and channel as a single sequenced build for 2,000+ brands.

GEP™ Global Expansion Pathway

Good to Know

Questions about CommerceNext Growth Show 2027

When and where is the CommerceNext Growth Show 2027?

It runs on June 8–9 2027 at North Javits in New York. North Javits is a venue move for 2027, so check the address rather than relying on a previous year's notes. Ticket pricing is not published in the source we hold.

How big is the CommerceNext Growth Show, and who attends?

The organiser projects more than 2,500 participants, more than 150 speakers and more than 60 sessions across the two days. Those are projections rather than confirmed counts. The audience is mainly senior ecommerce marketing and growth leaders at US brands, alongside the technology vendors who sell to them.

Is CommerceNext useful for a brand planning European expansion?

For the commercial half of the question, yes. It is a strong room for acquisition economics, retention and reading whether a new market is worth entering. For the operational half, tax registration, product compliance, packaging rules and fulfilment, it is a quiet room, and you will need to answer those elsewhere before a European launch can happen.

Why are US brands expanding into Europe now?

The main reasons are rising US advertising and acquisition costs, marketplace and tariff volatility, and the risk of depending on a single channel or market. Europe offers large, less-saturated markets as a growth and diversification play. The brands that succeed treat it as a structured operation, not a listings exercise.

How big is the ecommerce opportunity in Europe for US brands?

Europe is one of the world's largest ecommerce regions, and many categories are less saturated than the US with lower advertising costs. Growth rates, dominant channels, and shopper habits vary widely by country, so market data should be read per market rather than treating Europe as one block. The opportunity is real but market-specific.

How do US brands usually start selling in Europe?

Most US brands start with one base market, then expand. The UK is the common first step for language and ease, with Germany and the Netherlands close behind as the largest and most logistics-friendly EU markets. The winning pattern is one market done properly before adding the next, not all at once.

Make Your Move

Build the European growth case in June then find out what it takes to run

If acquisition costs are what is pushing you to look beyond the US, two days among people wrestling with the same number is time well spent. New York will help you decide whether Europe is worth doing. It will not tell you what doing it involves.

We can give you that half before you go: which market fits your category, what the registration timeline does to your launch date, and which channels actually carry demand in the countries you are weighing. Come back from the show with a target market and we will turn it into a sequenced plan with dates attached.

If June in New York is in the diary and Europe is the reason, a conversation first will make the meetings you book there considerably more pointed.