The Event

Cosmoprof North America 2027 Las Vegas · July 13–15 2027

Cosmoprof North America is billed as the leading B2B beauty exhibition in the Americas, and the 24th edition runs for three days at Mandalay Bay. It splits in two: Cosmoprof for finished beauty products across skincare, haircare, nail, fragrance and accessories, and Cosmopack for the supply chain behind them, covering raw materials, manufacturing and packaging.

The 2026 edition recorded 26,500 attendee visits, 952 exhibitors and 103 countries represented, per the organiser. Nothing is published for 2027 yet, and registration opens in February 2027.

View event site → What this means for EU expansion

The Room

Who's expected at Cosmoprof North America 2027

Two shows share a roof. Cosmoprof brings finished-product brands and the retail buyers who stock them. Cosmopack brings the formulators, contract manufacturers and packaging suppliers who make those products exist in the first place, which is a very different set of conversations in the same building.

The buyer side is genuinely international: 103 countries were represented in 2026, on the organiser's own count, alongside 952 exhibitors. A CosmoTalks conference strand, CosmoTrends reporting and a Buyer Program run next to the floor.

Indie beauty founders Retail and marketplace buyers Skincare and haircare brands Contract manufacturers Packaging suppliers Distributors and importers Private label developers Regulatory and quality leads

For a growing brand seeking the next step up, is Cosmoprof North America 2027 a good fit?

If your priority right now is lining up a formulator, a filler or a packaging supplier, this is a stronger venue for that than almost anything else on the US calendar, because Cosmopack puts the whole supply chain in the same building as the buyers. If your priority is European distribution specifically, treat the show as preparation rather than as the place a deal closes. The high-value use of three days is to walk Cosmopack asking every supplier whether their formulations and packaging already carry European documentation. That question costs nothing in July in Las Vegas and a great deal after a notification has been refused.

Indie and emerging beauty brands

Founders looking for distribution, shelf space and the next manufacturing partner. Growth here is usually faster than the compliance work behind it, which is exactly the gap that stalls a European launch.

Retail and marketplace buyers

The people deciding what gets stocked, drawn from 103 countries in 2026. A buyer from a European retailer will ask about your notification and your Responsible Person early, so have an answer ready.

Cosmopack formulators and manufacturers

Raw materials, contract manufacturing and filling. Ingredient rules differ between the US and the EU, and a manufacturer who already produces for European clients will save you months of reformulation.

Packaging suppliers

Primary and secondary packaging, decoration and componentry. Worth raising European disposal information requirements here, since packaging decisions are expensive to revisit once tooling exists.

Programme

What's on at Cosmoprof North America 2027

The show runs as two connected halls plus a conference strand, so the tracks below describe the ground a visitor covers rather than a timetable. Session lines are indicative and built from the organiser's published themes.

01 Finished Beauty Products

Skincare, haircare, nail, fragrance and accessories from brands looking for distribution. For anyone eyeing Europe, the useful exercise on this floor is comparative: look at which ranges already carry European-format ingredient listings and multilingual labelling, because that tells you who has done the work.

Ranges built for more than one regulatory market
Ingredient listings and what EU labelling asks for
Standing out in fragrance, nail and accessories

02 Cosmopack: Formulation, Manufacturing and Packaging

Raw materials, manufacturing and packaging under one roof. Most European compliance questions are answered on this side of the show, because a safety assessment, a stable formulation and a compliant pack are supplier-side facts long before they become your problem.

What to ask a contract manufacturer about EU ingredient rules
Packaging that meets European disposal information requirements
Safety assessments and who holds the documentation

03 CosmoTalks and CosmoTrends

The conference strand and the trend reporting that runs alongside it. Both are worth building a schedule around if you want a read on where the category is going, rather than only what is on the stands this year.

Category direction from the CosmoTrends reporting
Discovery and retail media in beauty
What international buyers are asking for

04 Buyer Program and Retail Discovery

Cosmoprof runs a structured Buyer Program next to the open floor, and the buyer base spans a great many countries. That breadth is why a European conversation can genuinely start in Nevada, provided you arrive able to answer the documentation questions it will raise.

Meeting European distributors on US soil
What a European buyer asks about your paperwork
Pricing a range that has to satisfy two regimes

Live Intelligence

What's being said about Cosmoprof North America 2027

These are the themes we expect around the 2027 edition, drawn from the Events Intelligence record of September 2026, and this block will be refreshed as coverage develops.

The 2026 numbers are the only numbers on the table

ORGANISER SITE · SEP 2026

The organiser reports 26,500 attendee visits, 952 exhibitors and 103 countries represented for the 2026 edition. No 2027 attendance or exhibitor figure has been published, so every number on this page belongs to 2026 and is labelled that way. Expect the 2027 picture to firm up once registration opens.

Registration opens in February 2027

ORGANISER SITE · SEP 2026

The organiser has confirmed a February 2027 registration opening, with pricing not yet published. For a brand travelling from outside the US, that leaves about five months between registration and the show, which is tight for arranging meetings with international buyers. Put a reminder in for February rather than waiting for an email.

Cosmopack puts the supply chain in the same building

COSMOPROF NORTH AMERICA PROGRAMME · 2027

Running Cosmopack alongside the finished-product halls is the structural feature that distinguishes this show. Raw materials, manufacturing and packaging sit metres from the buyers, which means a brand can resolve a formulation question and a distribution question on the same afternoon. For European entry that adjacency matters more than it first appears.

CosmoTalks and CosmoTrends carry the category read

COSMOPROF NORTH AMERICA PROGRAMME · 2027

Beyond the stands, the show publishes CosmoTrends reporting and runs the CosmoTalks conference strand. Both are more useful than a walk of the floor if what you need is a view on where beauty demand is heading over the next 18 months.

An international buyer base changes the questions

EVENTS INTELLIGENCE · SEP 2026

With 103 countries represented in 2026, plenty of the people walking the floor buy for markets outside North America. A European buyer's first question is rarely about margin; it is whether your products are notified and who your Responsible Person is. A brand that cannot answer that tends to lose the conversation early.

The bigger picture

Cosmetics are the most documentation-heavy category a US brand can take into Europe

Most categories entering the EU need a handful of registrations. Cosmetics need those plus a regime of their own. Every product has to be notified through the Cosmetic Products Notification Portal (CPNP) before it can be sold, backed by a safety assessment, with an EU Responsible Person named and strict ingredient and labelling rules met. Great Britain runs a parallel system, so a brand selling into both the EU and Britain does the entire exercise twice.

Every cosmetic sold in the EU must be notified through the Cosmetic Products Notification Portal (CPNP), with a safety assessment behind it and an EU Responsible Person named. A US company cannot hold that role itself.
Great Britain is a separate regime, notified through the Submit Cosmetic Product Notifications service (SCPN) and needing its own UK Responsible Person. Selling in Britain does not cover Germany or the Netherlands.
CE marking is not part of this. It applies only where a product falls under specific EU legislation and is prohibited on cosmetics, so anyone telling you your moisturiser needs a CE mark has it wrong.
Packaging registration under Extended Producer Responsibility (EPR) rules is done per country. France requires the Triman and Info-Tri marking, while Spain and Italy require the disposal information, which plain text satisfies.

Expandly works with 2,000+ brands and runs the European side as one operation on the Global Expansion Pathway (GEP™): VAT (value-added tax) registration, compliance, our Netherlands warehouse and marketplace setup. Do the sourcing in Las Vegas. Let us work out what it takes to make the result sellable in Europe.

The 2026 edition, by the organiser's count

26,500 attendee visits, 952 exhibitors and 103 countries represented at the 2026 show. No 2027 figures are published yet.

26,500 attendee visits in 2026

Two regimes, two notifications

The EU notifies through CPNP and Great Britain through SCPN, each with its own Responsible Person appointment. A brand selling into both does the work twice.

2 separate notification systems

One partner, one operation

Expandly runs notification support, VAT registration, packaging registration, fulfilment from our Netherlands warehouse and marketplace setup as a single European expansion, on the Global Expansion Pathway.

GEP™ the method we run it on

Good to Know

Questions about Cosmoprof North America 2027

When and where is Cosmoprof North America 2027?

July 13–15 2027 at Mandalay Bay in Las Vegas, the 24th edition of the show. Registration opens in February 2027, and ticket pricing is not published as at September 2026.

What is the difference between Cosmoprof and Cosmopack?

Cosmoprof is the finished-product side, covering skincare, haircare, nail, fragrance and accessories. Cosmopack is the supply chain behind it: raw materials, manufacturing and packaging. Most brands walk both, because the compliance answers a European launch needs usually sit on the Cosmopack side.

How big is Cosmoprof North America?

The 2026 edition recorded 26,500 attendee visits, 952 exhibitors and 103 countries represented, per the organiser. Figures for 2027 are not published yet, so treat the 2026 numbers as a guide rather than a forecast.

What extra rules apply to selling beauty and cosmetics in the EU?

Cosmetics face specific EU rules on top of general compliance: each product must be notified through the Cosmetic Products Notification Portal (CPNP), hold a safety assessment, and name an EU Responsible Person. Ingredient and labelling rules are strict. These sit alongside VAT (value-added tax) and packaging registration, so beauty brands should confirm the cosmetics-specific set early.

What is an EU Responsible Person and do I need one?

A Responsible Person is an entity based in the EU (or UK) that takes legal responsibility for a product's compliance and acts as the contact for authorities. Since the General Product Safety Regulation (GPSR) applied from late 2024, most consumer products sold in the EU need one, and a US brand cannot fill the role itself.

Can I sell US supplements and wellness products in the EU?

Supplements and health products are tightly regulated and rules differ by country. Permitted ingredients, dosages, and health claims vary across the EU, and some products classed as supplements in the US are treated as medicines in parts of Europe. Check classification and claims per market before listing, as this is a common and costly trip-up.

Make Your Move

Source it in Las Vegas. Sell it in Europe with the paperwork already done.

Beauty is the category where European entry is settled by documentation rather than demand. Three days at Mandalay Bay is a rare chance to ask your suppliers the right questions before you have committed to a range, a formulation or a mould.

Send us your range before you fly and we will tell you what each product needs on the European side: CPNP notification, a safety assessment, a Responsible Person, labelling in the right languages, and the packaging registrations that go with them. Afterwards, bring us the suppliers you picked and we will map what still has to happen before a first order can legally be sold in the EU.

It costs nothing to ask, and it is a great deal less painful than finding out at notification stage.

Global Expansion Pathway™

Where to Expand