The Event

European Seller Conference 2027 Prague · Apr 7-10

European Seller Conference is one of the largest gatherings of Amazon and marketplace sellers in Europe, drawing sellers, agencies and service providers to Prague each year. The 2027 edition is confirmed for 7-10 April at the Grandior Hotel Prague, running a VIP day, two main conference days and a closing Barcamp unconference day.

Unlike a broad ecommerce conference, this one is built for sellers who already have a specific compliance, VAT or marketplace problem to solve, so it rewards attendees who arrive with a defined question rather than a general "explore Europe" mindset. That makes it a strong fit once you've picked a market and a marketplace strategy, and a slightly premature stop before that.

What this means for EU expansion

The Room

Who's expected at European Seller Conference 2027

European Seller Conference brings together Amazon and marketplace sellers from across Europe and beyond, alongside the VAT agents, logistics providers and compliance specialists that keep EU selling operations running. For a US brand new to Europe, it is one of the most concentrated rooms of EU-specific expertise on the calendar.

Amazon sellers Marketplace operators VAT and compliance specialists Logistics providers Agencies and consultants

US sellers new to Europe

Founders looking to understand the practical realities of VAT, compliance and fulfillment before their first EU launch.

European marketplace sellers

Established sellers scaling across multiple EU countries and looking to add new markets.

VAT and compliance specialists

Service providers who solve the exact problems a new-to-Europe seller will run into first.

Logistics and fulfillment providers

Companies offering EU warehousing and delivery solutions to growing sellers.

Programme

What's on at European Seller Conference 2027

Four tracks anchor the agenda, based on the confirmed 2026 edition's format.

01 VAT and Tax Compliance

Based on the 2026 edition's format: sessions dedicated to VAT registration, OSS and IOSS schemes, and country-specific tax rules across the EU.

VAT registration timelines by country
Using OSS and IOSS effectively

02 Marketplace Strategy Across Europe

Covers Amazon's Pan-EU program alongside local marketplaces like Bol.com, Allegro and Zalando, and how sellers choose where to list first.

Amazon Pan-EU: what triggers VAT registration
When local marketplaces beat Amazon

03 Fulfillment and Logistics

Sessions on where to hold stock across Europe and how to build a fulfillment network that reaches multiple countries efficiently.

Choosing your first EU warehouse location
Cross-border fulfillment inside the EU

04 Product Compliance and EPR

Covers the packaging, safety and Responsible Person requirements that catch out sellers new to the EU.

EPR and packaging registration explained
GPSR and the EU Responsible Person requirement
Choosing an end-to-end expansion partner

Live Intelligence

What's being said about European Seller Conference 2027

Last year's edition showed the themes likely to carry through into the 2027 conference.

VAT and compliance sessions drew the largest crowds

EUROPEAN SELLER CONFERENCE 2026 EDITION · MAR 2026

The 2026 edition in Prague saw strong turnout for sessions on VAT registration timelines and country-specific rules. Attendees consistently flagged the Netherlands as the fastest market to register in, at 3-4 weeks.

Local marketplaces were a recurring alternative to Amazon Pan-EU

EUROPEAN SELLER CONFERENCE 2026 EDITION · MAR 2026

Sellers discussed Bol.com, Allegro and Zalando as markets where local platforms often outperform Amazon. The consensus was that marketplace choice should follow the target country, not the other way around.

EPR and packaging rules generated the most audience questions

EUROPEAN SELLER CONFERENCE 2026 EDITION · MAR 2026

Extended Producer Responsibility rules, especially Germany and France's day-one no-threshold requirements, were a common source of confusion among newer sellers at the 2026 edition.

The bigger picture

Prague puts you in the room with the people who solve EU problems

Unlike a US-based marketplace event, European Seller Conference is built around the specific mechanics of selling across the EU: VAT, compliance, fulfillment and marketplace choice by country. That makes it one of the most efficient ways for a US brand to get oriented before committing stock.

VAT registration timelines vary widely: 3-4 weeks in the Netherlands, 4-8 weeks in France, 4-6 months in Spain or Poland.
Amazon Pan-EU triggers VAT registration wherever stock is physically stored, across core markets including Germany, France, Italy, Spain, the Netherlands, Poland and Czech Republic.
Extended Producer Responsibility registration applies per country, with Germany and France requiring it from day one regardless of volume.
A Netherlands warehouse gives central access to Germany and neighboring markets within a day or two by road.

The specialists in this room are the ones who will actually build your EU launch, which is why the event pays off most once you have picked a first market and a marketplace strategy.

Netherlands VAT registration

Netherlands VAT registration takes just 3-4 weeks, the fastest turnaround of any major EU market, letting a launch plan move quickly once a first market is chosen.

3-4weeks

Spain and Poland VAT lead time

VAT registration in Spain or Poland typically takes 4-6 months, far slower than the Netherlands, so sellers need to plan those markets' timelines well ahead of launch.

4-6months

Amazon Pan-EU core countries

Amazon's Pan-EU program spans seven core markets, including Germany, France, Italy, Spain, the Netherlands, Poland and Czech Republic, and storing stock in any one triggers local VAT registration.

7core markets

Good to Know

Questions about European Seller Conference 2027

Has the 2027 date for European Seller Conference been confirmed?

Yes. The 2027 edition runs 7-10 April at the Grandior Hotel Prague: a VIP day on 7 April, main conference sessions 8-9 April, and a closing Barcamp unconference day on 10 April.

Who attends the European Seller Conference?

A mix of European and international Amazon and marketplace sellers, along with the logistics providers, VAT agents and compliance specialists that support them.

Why is this event useful for a US brand not yet selling in Europe?

It puts you directly in front of the specialists and service providers who solve EU-specific problems like VAT registration and marketplace compliance, which is hard to replicate from a US-only event.

Does Amazon feature heavily at this event?

Yes, Amazon Pan-EU strategy is a major theme, though it's discussed alongside local marketplaces rather than as the only option. Expandly treats Amazon as our Recommended E2E Expansion Partner, one strong channel among several, not the sole route to market.

Which marketplaces matter most for selling in Europe?

Amazon is not automatic across Europe. Local marketplaces often lead: Bol dominates the Netherlands, Zalando leads fashion, Allegro leads Poland. Stock entering a marketplace's local fulfillment triggers VAT obligations there.

If I sell in one EU country, can I sell across the whole EU?

One EU market does not automatically cover the others. VAT is triggered wherever you hold stock; packaging registration is per country.

Make Your Move

Planning ahead for Prague?

If you're weighing your first EU market, this is one of the highest-value rooms to be in before you commit stock.

Expandly runs European launches for US ecommerce brands through the Global Expansion Pathway (GEP™), handling VAT registration, compliance and fulfillment out of our Netherlands warehouse, with Amazon as our Recommended E2E Expansion Partner. We can brief you ahead of the confirmed 7-10 April 2027 dates. Want to talk through which EU market fits your brand first?