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The Event

Grow LA 2027 Los Angeles · Date TBC

Grow LA brings ecommerce sellers, marketers and agencies together in Los Angeles for a growth-focused, networking-heavy event. The exact 2027 date has not yet been announced; this page is built around the confirmed 2026 edition, held 22 Apr 2026, as context.

Honest scale note: this is a regional, single-day-format event, not a mega-conference, so expect fewer total attendees compared to something like Shoptalk Europe or E-Commerce Berlin Expo. Its value is in warm, practical conversations with West Coast sellers rather than sheer reach.

What this means for EU expansion
Event Profile Grow LA 2027
DateTBC (see note)
VenueLos Angeles, CA (2026 edition venue)
FormatIn-person conference
AttendanceRegional West Coast ecommerce seller audience
CostPaid

The Room

Who's expected at Grow LA 2027

Grow LA draws a regional West Coast audience of ecommerce sellers, marketers and agencies focused on practical growth tactics and networking. It's a smaller, more local event than the mega-conferences, which makes for easier, more direct conversations.

Ecommerce sellers and founders Growth marketers Agencies and consultants Marketplace operators

 

For a growing brand seeking the next step up, is Grow LA 2027 a good fit?


Grow LA is a regional, single-day-format event, best suited to steady, focused relationship-building rather than the scale of a headline conference.

West Coast ecommerce sellers

Founders looking for practical growth tactics in a regional, networking-focused setting.

Growth marketers

Specialists focused on acquisition and growth tactics applicable across channels and regions.

Agencies and consultants

Providers serving growth-stage ecommerce brands in the Los Angeles area and beyond.

Programme

What's on at Grow LA 2027

Four tracks anchor the confirmed agenda, based on the 2026 edition's format.

01 Growth Tactics and Acquisition

Practical sessions on customer acquisition and growth tactics for ecommerce brands.

  • What's driving growth in 2027
  • Advertising and acquisition tactics
02 Marketplace and Channel Strategy

Sessions on diversifying beyond a single marketplace or channel, a recurring theme at growth-focused events.

  • Beyond Amazon: building a multi-channel brand
  • Choosing your next growth channel
03 Operations and Scaling

Covers the operational side of scaling an ecommerce business, including supply chain and fulfillment considerations.

  • Scaling operations without losing quality
  • Supply chain planning for growth
04 Networking and Community

Structured networking sessions that take advantage of the event's regional, community-oriented format.

  • Regional seller networking
  • Peer roundtables

Live Intelligence

What's being said about Grow LA 2027

Last year's edition showed the themes likely to carry through into Grow LA 2027.

Channel diversification was a leading theme at the 2026 edition

GROW LA 2026 EDITION · APR 2026

Attendees at the 2026 event frequently discussed reducing reliance on a single marketplace. International expansion, including Europe, came up as one of the more credible diversification paths for established sellers.

Practical, tactical content drew the strongest attendance

GROW LA 2026 EDITION · APR 2026

Sessions on specific, actionable growth tactics outperformed broader strategy talks at the 2026 edition. This reflects the event's regional, practically-minded audience.

Rising acquisition costs remained a top concern

GROW LA 2026 EDITION · APR 2026

Attendees continued to flag rising US advertising costs as a driver of interest in new markets and channels.

The bigger picture

A regional growth event with a global growth question

Grow LA's regional, practical focus means the growth tactics discussed there apply just as well to international expansion as they do to domestic marketing. If channel diversification is on the agenda, geography should be part of that conversation too.

  • Rising US advertising and acquisition costs are pushing more sellers to look at less saturated markets, and Europe is one of the largest ecommerce regions in the world.
  • VAT registration is the real gate to a European launch, with lead times ranging from 3-4 weeks in the Netherlands to 4-6 months in Spain or Poland.
  • Amazon's European marketplaces use a familiar seller-central model, lowering the learning curve for sellers already comfortable on Amazon US.
  • A single expansion partner running VAT, compliance and fulfillment together avoids the coordination gaps of assembling providers separately.
  • Given its regional scale, Grow LA works best as one part of a broader West Coast growth strategy rather than a single go-to venue for European expansion research.

The same growth mindset that built a strong US business applies just as well to a first European market.

Netherlands VAT registration

The Netherlands offers the fastest VAT registration route into the EU, letting new sellers start selling compliantly in as little as 3-4 weeks.

3-4weeks
UK VAT lead time

UK VAT registration typically takes much longer than the Netherlands, with new sellers often waiting 8-14 weeks before they can start selling compliantly.

8-14weeks
Brands expanded via Expandly

Expandly has already guided more than 2,000 US ecommerce brands through European market entry, covering VAT registration, compliance and fulfillment along the way.

2,000+brands

Good to Know

Questions about Grow LA 2027

Has the 2027 date for Grow LA been confirmed?

Not yet. The details here reflect the confirmed 2026 edition, held 22 Apr 2026 in Los Angeles. Treat them as a guide until the organizer confirms 2027 dates.

Who typically attends Grow LA?

A mix of ecommerce sellers, marketers and agencies based in and around the Los Angeles area, with a strong focus on growth tactics and networking.

Is Grow LA useful for a brand not based in California?

Yes, though it leans toward a regional West Coast audience. The growth and marketplace strategy content is broadly applicable regardless of where a brand is based.

How does Grow LA compare in scale to larger conferences?

It's a regional, single-day event with modest scale compared to national or European conferences, making it well suited to focused, West Coast relationship-building rather than the scale of a headline conference.

Why are US brands expanding into Europe now?

Rising US advertising and acquisition costs, marketplace and tariff volatility, and the risk of depending on a single channel or market. Europe offers large, less-saturated markets.

Which marketplaces matter most for selling in Europe?

Amazon is not automatic across Europe. Local marketplaces often lead: Bol dominates the Netherlands, Zalando leads fashion, Allegro leads Poland. Stock entering a marketplace's local fulfillment triggers VAT obligations there.

How do US brands usually start selling in Europe?

Most US brands start with one base market, then expand. The UK is the common first step, with Germany and the Netherlands close behind.

Make Your Move

Planning ahead for Grow LA?

If channel diversification is on your agenda, geography deserves a seat at that table too.

Expandly runs European expansion for growing US ecommerce brands through the Global Expansion Pathway (GEP™), covering VAT, compliance and fulfillment out of our Netherlands warehouse. We can brief you ahead of the confirmed 2027 date once it's announced. Want to talk through what a first European market could look like?

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