The Event

Natural & Organic Food Show 2026 London · 16 to 17 September 2026

The Natural & Organic Food Show 2026 runs at ExCeL London on 16 and 17 September, co-located under The London Food & Drink Shows and organised by Diversified Communications UK. It is a food and drink show. Diversified has split what used to run as a combined natural products event, and the health, beauty and wellbeing strand is no longer part of this September date.

For a US natural or organic food brand, that narrowing is useful rather than limiting. The buyers walking the floor are there for food and drink, and the co-located shows put grocery, foodservice and hospitality buyers in the same building across the two days.

View event site → What this means for EU expansion

The Room

Who's expected at Natural & Organic Food Show 2026

This is a food and drink room. Natural, organic and free-from brands meet UK retail, wholesale and foodservice buyers across two days at ExCeL London, with the other shows in The London Food & Drink Shows group running alongside.

The split has changed who you will meet. Health, beauty and wellbeing exhibitors and the buyers who follow them moved to NOPEX in June, so the September audience is narrower and more clearly focused on what goes on a shelf or a menu.

Natural and organic food brands Free-from and speciality producers Drinks and beverage brands UK grocery and retail buyers Foodservice and hospitality buyers Importers and distributors

For a growing brand seeking the next step up, is Natural & Organic Food Show 2026 a good fit?

It depends entirely on what you sell. If your range is food or drink, this is a buyer-heavy room with the co-located shows adding grocery, foodservice and hospitality buyers you would otherwise chase separately, and it suits a brand ready to talk about UK listings rather than one still testing a concept. If your range is beauty, supplements or wellbeing, this September date is now the wrong show: that audience moved to NOPEX, which ran in June, so plan around its next edition instead.

UK grocery and retail buyers

Category buyers for British supermarkets, health food chains and independents, walking the floor for ranges they can put into the next buying cycle.

Foodservice and hospitality buyers

Chefs, operators and procurement teams sourcing for menus rather than shelves, brought through the same doors by the co-located shows.

Importers and distributors

The route to market most US food brands use first, because a British listing usually needs someone holding stock and handling delivery locally.

Natural and organic food brands

Exhibiting producers, British and international, showing natural, organic, free-from and speciality ranges and comparing notes on what UK buyers ask for.

Programme

What's on at Natural & Organic Food Show 2026

Three strands anchor the show, all of them food and drink. Diversified has not published a full session list for the split format, so the sessions below are expected content built from the show's confirmed themes rather than a published agenda.

01 Natural & Organic Food

The core of the show: natural, organic, free-from and speciality food ranges meeting UK buyers. For a US brand, this is where you find out how your category is actually merchandised in British grocery and what a buyer expects to see before they will list you.

Expected: What UK grocery buyers look for in a natural food range
Expected: Free-from and speciality category trends
Expected: Pricing and pack format for the UK shelf

02 Certification, Labelling & Provenance

Organic certification, ingredient and allergen labelling, and provenance claims are the ground a US food brand has to cover before a UK listing is possible. The rules here are separate from the EU set, so what you have already done for Europe does not automatically carry across.

Expected: Getting organic certification recognised in the UK
Expected: Allergen and ingredient labelling for British retail
Expected: Making provenance claims you can evidence

03 The London Food & Drink Shows

The co-located shows widen the buyer mix well past grocery, bringing foodservice, hospitality and drinks buyers through the same doors. If your range works on a menu as well as a shelf, the co-location is the main reason to take the stand.

Expected: Selling into UK foodservice and hospitality
Expected: Drinks category sourcing
Expected: Working with UK importers and distributors

Live Intelligence

What's being said about Natural & Organic Food Show 2026

Expected themes ahead of the show, drawn from gathered intelligence, and this block updates as coverage develops.

Diversified has split the show in two

EVENTS INTELLIGENCE · SEP 2026

What ran as one combined natural products event is now two separate shows with separate names, venues and dates. Anyone working from a listing published earlier in 2026 is likely to be planning for an event that no longer exists in that form. Check which of the two shows your category actually belongs to before booking a stand.

The September ExCeL date is food and drink only

EVENTS INTELLIGENCE · SEP 2026

The 16 to 17 September show at ExCeL London now runs as the Natural & Organic Food Show, sitting under The London Food & Drink Shows. Beauty, supplement and wellbeing ranges are outside its scope, so a brand in those categories gains nothing from this date.

Health, beauty and wellbeing moved to NOPEX in June

EVENTS INTELLIGENCE · SEP 2026

The health, beauty and wellbeing strand became NOPEX, held at the Business Design Centre in Islington on 22 to 23 June 2026. That edition has already run, so brands in those categories are now planning for a future NOPEX rather than a September slot at ExCeL.

Co-location is now the main draw

EVENTS INTELLIGENCE · SEP 2026

With the beauty crossover gone, the argument for the September show rests on the food and drink buyers the co-located group brings through the same doors. For a food brand that sells to both retail and foodservice, that mix does more work than a single-category show would. Judge the two days on buyer quality rather than floor size.

The bigger picture

A narrower show is a clearer read on the UK shelf

Splitting food from beauty makes the September show easier to judge. You know what the room is for, and you know which set of rules the conversations will circle back to. For a US food brand, that set is a British one, and it is separate from the EU set you may already have worked through.

Since Brexit the UK is a separate customs, VAT (value-added tax) and product compliance regime. Selling in Britain does not cover you for Germany or the Netherlands, and the reverse is equally true.
Organic certification, allergen labelling and ingredient declarations for the UK need confirming in their own right rather than carried over from a US or EU pack.
Packaging obligations under Extended Producer Responsibility (EPR) rules apply per country, so a UK registration does nothing for an EU launch later.
A UK listing usually means local stock, because shipping food from the US order by order rarely survives the cost and the shelf life.

The show is a good place to find out what a British buyer expects. The work of actually being able to supply them is a separate job, and it is worth starting before you take the stand rather than after.

One show became two

The old combined natural products event now runs as two separate shows: food and drink at ExCeL London in September, health, beauty and wellbeing as NOPEX in Islington in June.

2 separate events

UK VAT threshold

UK VAT (value-added tax) registration is triggered once taxable turnover passes the British threshold, and rates and thresholds vary by market. Treat registration as a lead time to plan around rather than something to leave until you have a listing, and confirm the current figure before you model it.

Varies threshold by market

One method, not a stack of vendors

Expandly sequences VAT registration, product compliance, packaging registration and fulfilment as one coordinated launch through the Global Expansion Pathway (GEP™), so a UK listing and a later EU move are planned together rather than retrofitted.

GEP™ 2,000+ brands expanded

Good to Know

Questions about Natural & Organic Food Show 2026

What happened to Natural & Organic Products Europe?

Diversified has split it. The September date at ExCeL London now runs as the Natural & Organic Food Show 2026, on 16 and 17 September, covering food and drink and co-located under The London Food & Drink Shows. The health, beauty and wellbeing strand became a separate event called NOPEX, which ran at the Business Design Centre in Islington on 22 and 23 June 2026.

Does the Natural & Organic Food Show still cover beauty and wellbeing?

No. Beauty, supplement and wellbeing ranges now sit with NOPEX, which is a different show at a different venue on different dates. If that is your category, the September show at ExCeL London is not the one to plan around.

Who organises the Natural & Organic Food Show 2026 and where does it sit?

Diversified Communications UK organises it, and it runs at ExCeL London as part of The London Food & Drink Shows, alongside the other food, drink and hospitality events in that group across the same two days.

Is the UK a good first market for US brands entering Europe?

The UK is the usual first market for US brands: shared language, a mature ecommerce infrastructure, Amazon UK as an established marketplace, and rules that are detailed but well documented. Since Brexit it is a separate customs and VAT (value-added tax) regime from the EU, so treat UK and EU entry as two distinct setups.

Does selling in the UK cover me for the EU too?

Yes and no. Since Brexit the UK sits outside the EU customs union and VAT (value-added tax) system, so UK registration, customs, and product compliance are separate from the EU. Selling in Britain does not cover you for Germany or the Netherlands, and vice versa. Plan them as two distinct market entries.

What does a US brand need in place before selling in the EU?

Four things: VAT (value-added tax) registration in each market you hold stock in, an EU Responsible Person for product compliance, packaging registration under Extended Producer Responsibility rules, and a fulfilment setup that ships locally. Getting these in the right order before launch avoids the costly retrofits that catch brands out.

Make Your Move

Two days at ExCeL, then the real work starts

A UK buyer who likes your product will ask what you can actually supply, and how soon. The show is where the interest starts. What follows is a compliance and fulfilment job with its own timeline.

Expandly can brief you on the UK specifics before you go: what organic certification and labelling a British listing needs, where VAT (value-added tax) registration sits in the timeline, and what packaging registration applies. Afterwards we can turn whatever you bring back into a sequenced plan through the Global Expansion Pathway (GEP™), with fulfilment out of our Netherlands warehouse when the EU becomes the next step. If the September show gives you something to act on, it's worth a conversation.