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A six step process for effective expansion
Understand the opportunity and requirements
Amazon handed prep work back to sellers, and the consequences of getting it wrong land on you rather than on them. A carton that arrives wrong gets refused, refused stock sits somewhere earning nothing, and a launch date moves.
FBM keeps the things worth keeping. Your packaging, customer data & margin. It also puts Amazon’s performance metrics directly on your dispatch times, which is a comfortable trade at home and a much harder one from four thousand miles away.
On a marketplace, a slow delivery is the marketplace’s fault. On your own store it is yours. The box that arrives, the day it arrives and how easy it is to send back are all part of what someone bought, and they decide whether a first order becomes a second one.
Treated as a cost, a return is written off twice, once on the refund and again on the unit. Treated as inventory, a lot of it goes back on sale. What decides which of those happens is how quickly the unit gets looked at and how far it had to travel to be looked at.
Stock held inside the market it sells into arrives as a domestic delivery. No customs event on the order, and nothing for your customer to settle before the courier hands the parcel over. Ours sits in the UK, the Netherlands and the US, which covers...
End-to-end playbooks for cross-border growth
Pre/post-event intelligence tied to EU expansion
Supplements and EU health regulations
Cosmetics and personal care expansion
Sports & outdoor brand expansion into Europe
Selling clothing brands into European markets
CE marking, WEEE & compliance in Europe
Amazon, Otto, Zalando & European strategy
Market-by-market guides, incl. size & sector data
VAT, customs & import tax across EU markets
Selling requirements and extended producer responsibility rules
Warehousing, fulfilment & cross-border shipping
Three days at Le Bourget across Halls 2, 3 and 4, made up of three shows running as one. Texworld handles textiles, trims and accessories. Apparel Sourcing brings the clothing and accessories manufacturers. Texpertise Econogy runs the content on sustainable sourcing across both.
This is the January edition, which is a distinct show from the August and September one. Avantex, the innovation strand some brands travel for, is part of that later edition and does not run here. The organiser describes the combined event as the largest fabrics and garment-sourcing show in Europe.
The hall belongs to manufacturers. Mills, garment factories, trim and accessory suppliers fill the stands, and the people walking between them are buyers, product developers and sourcing managers with a season to build. The 2025 edition drew around 1,300 manufacturers from roughly 35 countries, which gives a sense of the breadth even though the 2027 count is not yet published.
What you will not find much of is ecommerce. There is no marketplace track and no acquisition content. Everything here happens upstream of the storefront, which is either exactly what you need or entirely beside the point, depending on the question you arrived with.
If your priority right now is where your product is made, this is a stronger venue for that than for anything to do with selling it. A US fashion brand looking hard at Europe often finds the two questions connect: manufacturing closer to your European customer shortens the supply line, changes your duty position and makes the delivery promise easier to keep. Come with a clear brief on fabric, quantity and lead time and three days here will move it forward. Come looking for channel advice or European buyers and you have picked the wrong show.
Owner-operators working out whether their current factory can support a second continent. They come for options, and for the conversations that only happen when you can handle the fabric.
The people with a brief and a deadline. Texworld and Apparel Sourcing together let them cover fabric, trim and finished-garment manufacturing without leaving the site.
Handling fabric in person is still the job. The January timing puts this early enough in the calendar to feed development rather than merely confirm decisions already taken.
Texpertise Econogy gives them a reason to be here. European buyers ask harder questions about material provenance than US ones typically do, and the answers start at the mill.
The January edition runs as three integrated shows across Halls 2, 3 and 4: Texworld for textiles and trims, Apparel Sourcing for finished garment manufacturing, and Texpertise Econogy for sustainable sourcing content. Session titles below are expected, built from those confirmed strands rather than a published running order.
The fabric halls, and the reason most people book the trip. Mills and trim suppliers show what they can run for the coming seasons. For a brand weighing European expansion, fabric choice quietly sets your fibre composition labelling and your options on provenance claims.
Clothing and accessories manufacturers from across the main sourcing countries, under one roof. This is where a US brand can compare production geographies side by side, which matters because where a garment is made affects its duty treatment on the way into Europe.
The content strand running across both shows, focused on sustainable materials and supply chain practice. European retail buyers and European shoppers both ask more of a fashion brand here than most US brands are used to, and the evidence has to come from the supply base.
These are the themes we expect to shape the January edition based on the gathered record as at September 2026, and this block will be updated with actual coverage as the event approaches.
Texworld, Apparel Sourcing and the Texpertise Econogy content strand share Halls 2, 3 and 4 at Le Bourget. Avantex, the innovation show, belongs to the September edition. Brands who travelled for Avantex in a previous year should check the line-up before booking January flights.
Texpertise Econogy runs across both shows rather than occupying a corner of the schedule. That structure reflects how European retail now buys fashion, with questions about material provenance arriving early in a conversation rather than late. A US brand entering Europe should expect to answer them.
Around 1,300 manufacturers from roughly 35 countries attended the 2025 edition, and the organiser positions the combined show as the largest of its kind in Europe. No exhibitor or visitor figures have been published for January 2027, so treat the 2025 count as an indication of scale rather than a forecast.
The room is made up of manufacturers and the buyers who source from them, rather than ecommerce operators comparing notes. For a brand rethinking where product is made and how it reaches a European customer, that is the right room; for one working on channel strategy, it is the wrong one. Judge the trip on which of those you are doing.
Sourcing and market entry get planned by different people at most fashion brands, usually in different quarters. Europe joins them up whether you meant it to or not. The factory address affects the duty your goods attract at the EU border, the fabric on your spec sheet sets your labelling obligations, and the distance between your production and your customer sets the delivery promise you can make. Three days in a hall full of manufacturers is a good moment to ask the European version of the sourcing question rather than the domestic one, because the answer shapes a launch plan more than most brands expect.
Expandly sequences the registrations, compliance and fulfilment as one route through the Global Expansion Pathway (GEP™), with stock held at our Netherlands warehouse so orders and returns both stay local. 2,000+ brands sell across borders on the platform.
Around 1,300 manufacturers from roughly 35 countries attended the 2025 edition. Figures for January 2027 are not published, so read this as scale rather than a forecast.
1,300 Manufacturers at the 2025 editionEuropean shoppers return clothing at a high rate and expect it to be easy. Without a returns address in-market, every return travels back across the Atlantic and takes the margin with it.
Local Where a returns address has to sitThe Global Expansion Pathway (GEP™) puts VAT registration, product compliance, packaging registration and fulfilment from our Netherlands warehouse on a single plan, in the order they need doing.
GEP™ Global Expansion PathwayTexworld covers textiles, trims and accessories. Apparel Sourcing brings together clothing and accessories manufacturers from across the main sourcing countries. Running alongside both is Texpertise Econogy, the content strand on sustainable sourcing. Avantex is part of the September edition only and does not run in January.
The 2025 edition drew around 1,300 manufacturers from roughly 35 countries, and the organiser describes it as the largest fabrics and garment-sourcing event in Europe. Figures for the January 2027 edition are not published, and neither is ticket pricing, as at September 2026.
No. Texworld runs two Paris editions a year. This is the January 2027 edition at Le Bourget, and it is a separate show from the August and September 2026 edition, which has its own page. The January edition sits earlier in the buying calendar.
Fashion is less heavily regulated than categories like electronics or cosmetics, but textile fibre composition labelling is required, and care labelling is expected. Packaging registration and returns matter more here, since fashion has high return rates and European shoppers expect easy, local returns. Plan reverse logistics as carefully as fulfilment.
Returns are a core cost, not an afterthought. European shoppers expect easy returns, and cross-border returns to the US are slow and expensive enough to erode margin. A local returns address and process in-market keeps costs down and meets the expectation, which is why fulfilment and reverse logistics are planned together.
Customs rules on low-value goods shipped into the EU are tightening, which raises the landed cost of shipping direct from the US to European consumers. Holding stock inside the EU avoids per-order import friction, because goods clear customs once in bulk rather than parcel by parcel. Confirm current thresholds before modelling costs.
Three days at Le Bourget in January is the right place to reopen the sourcing question with Europe in mind. Fabric, factory and lead time all feed into what a European launch costs you, and this is the one room where you can compare them in person.
Ahead of the trip we can show you what your sourcing choices mean at the European end, from duty treatment and fibre labelling through to where returns have to be handled. That way the conversations on the stand include the questions a European buyer will eventually ask. Afterwards, bring us what you found and we will work through what a first European market would actually take, and in what order.