The Event

White & Private Label Expo London ExCeL London · 11-12 Nov 2026

White & Private Label Expo London is the rebranded successor to White Label World Expo London, renamed under a Feb 2026 organizer rebrand while keeping its focus on private label sourcing and manufacturing. It brings together brands and manufacturers across beauty, health and wellness, fashion, and home and garden. It's also the anchor event in a four-show ExCeL cluster covered by a single free ticket.

The rebrand is more than cosmetic: it signals the organizer widening scope beyond simple rebadged white label goods toward custom-formulated private label development, which is where most of the compliance complexity (Responsible Person, CPSR, CPNP) actually lives. Brands still thinking of this purely as a sourcing show should expect the compliance content to be just as central to the floor.

What this means for EU expansion

The Room

Who's expected at White & Private Label Expo London 2026

White & Private Label Expo draws brands and retailers sourcing private label products, alongside the manufacturers and suppliers who make them. The free ticket also covers three co-located ExCeL shows the same week: Retail Supply Chain & Logistics Expo, Smart Retail Tech Expo, and E-commerce, Packaging & Labelling Expo, so one visit covers sourcing, fulfillment, retail tech and packaging compliance in a single trip.

Private Label Brand Owners Beauty & Wellness Founders Fashion Brands Home & Garden Brands Manufacturers & Suppliers

For a growing brand seeking the next step up, is White & Private Label Expo London 2026 a good fit?

Direct match to sourcing-stage US brands, with near-zero incremental cost given the shared ticket across all four shows.

The ExCeL cluster advantage

One free ticket covers White & Private Label Expo plus Retail Supply Chain & Logistics Expo, Smart Retail Tech Expo, and E-commerce, Packaging & Labelling Expo, all at the same venue and dates.

Sourcing focus

Strongest for brands actively sourcing or developing private label product lines, particularly across beauty, wellness, fashion and home categories.

Fashion sourcing note

Fashion private label brands should specifically look for textile fiber composition and multi-language labeling guidance on the floor, a common gap in first-time EU launches.

Programme

What's on at White & Private Label Expo London 2026

Three tracks anchor the confirmed agenda.

01 Private Label Sourcing

The core of the show floor, connecting brands with manufacturers across beauty, wellness, fashion and home and garden categories for private label development.

Finding the right manufacturing partner
Minimum order quantities and pricing

02 Compliance for Private Label

Sessions covering the EU and UK compliance requirements that private label brands need before launching a new product line, including Responsible Person obligations.

EU Responsible Person requirements
CPSR and CPNP for cosmetics
Packaging and labeling rules

03 Brand Growth & Retail Buyers

Sessions on getting private label products in front of UK and European retail buyers, alongside DTC growth strategy for newly launched product lines.

Pitching to UK retail buyers
Launching private label direct-to-consumer

Live Intelligence

What's being said about White & Private Label Expo London 2026

Themes shaping the November 2026 event.

The rebrand reflects a broader private label focus

ECOMMERCE EVENTS CALENDAR · JUL 2026

The Feb 2026 rename from White Label World Expo to White & Private Label Expo signals an expanded scope beyond pure white label sourcing. Brands developing custom-formulated private label products, not just rebadged goods, are now squarely part of the target audience.

Compliance content is expanding across the cluster

INTELLIGENCE UPDATE · JUN 2026

With the co-located Packaging & Labelling Expo running the same dates, compliance content is spreading across the whole ExCeL cluster rather than sitting in one show. A private label brand can now cover sourcing and compliance homework in a single two-day trip.

Beauty and wellness remain the largest exhibitor categories

INTELLIGENCE UPDATE · MAY 2026

Beauty and health and wellness private label manufacturers continue to make up the largest share of exhibitors at this show. Fashion and home and garden sourcing has grown as a secondary but significant category.

The bigger picture

One trip, four shows, a full sourcing and compliance picture

The real value of this event is the cluster it sits in. A US private label brand can walk the sourcing floor, check retail supply chain options, see the latest retail tech, and cover packaging compliance requirements, all under one free ticket at ExCeL London.

Private label products crossing into the EU or UK usually need an EU or UK Responsible Person under GPSR, since a US brand cannot fill that role itself.
Cosmetics specifically need a CPSR safety assessment, an EU Responsible Person, and CPNP notification before sale.
EPR packaging registration applies day-one with no threshold in Germany and France, while the UK exempts brands under £1M turnover and 25 tonnes/year.
Fashion private label brands need textile fiber composition labeling in addition to general product safety rules.

Worth the trip even without factoring in the three co-located shows.

Co-located ExCeL shows

One free ticket covers White & Private Label Expo alongside three co-located ExCeL shows covering retail supply chain, retail technology, and packaging and labeling.

4one free ticket

EPR threshold, Germany/France

Germany and France require packaging EPR registration from the very first unit sold, with no minimum turnover or volume threshold before it applies.

Day-oneno minimum threshold

UK VAT threshold

UK VAT registration becomes mandatory once a brand's taxable turnover passes £90,000, regardless of whether products are sold direct or through private label retail partners.

£90,000registration trigger

Good to Know

Questions about White & Private Label Expo London 2026

Is White & Private Label Expo the same as White Label World Expo?

Yes. The event was renamed from White Label World Expo London under an organizer rebrand in Feb 2026; the format and focus on private label sourcing remain the same.

Does one ticket cover other ExCeL events happening the same week?

Yes. One free ticket covers four co-located ExCeL November events: White & Private Label Expo, Retail Supply Chain & Logistics Expo, Smart Retail Tech Expo, and E-commerce, Packaging & Labelling Expo.

Who should attend White & Private Label Expo?

Brands sourcing or developing private label products across beauty, health and wellness, fashion, and home and garden categories, along with the manufacturers and suppliers serving them.

What is an EU Responsible Person and do I need one?

A Responsible Person is an entity based in the EU (or UK) that takes legal responsibility for a product's compliance and acts as the contact for authorities. Since GPSR applied from late 2024, most consumer products sold in the EU need one, and a US brand cannot fill the role itself.

What extra rules apply to selling beauty and cosmetics in the EU?

Each product must be notified through CPNP, hold a safety assessment, and name an EU Responsible Person.

What labeling rules apply to fashion private label products?

Fashion products need textile fiber composition labeling in addition to general product safety and GPSR requirements, and labeling generally needs to appear in the local language of the market you're selling into.

Make Your Move

Heading to ExCeL London?

If you're sourcing private label product for a UK or EU launch, it's worth having your Responsible Person and packaging compliance sorted before you commit to a manufacturer.

Expandly's Global Expansion Pathway (GEP™) covers Responsible Person appointment, packaging EPR registration, and VAT setup for private label brands entering the UK and EU. We're happy to brief you before the show on what a realistic compliance timeline looks like for your category. Want to talk through it ahead of November?

Global Expansion Pathway™

Where to Expand