Go global with a proper plan.
Short episodes on taking a US brand into Europe and the UK, sent to your inbox over a few weeks. Each one covers a single decision you’ll face along the way.
Free. Unsubscribe any time.
years of brand
expansions
brands expanded
with Expandly
stages in the
pathway
episodes in
the series
A new market won't fix a plateau.It amplifies what's already there.
Thin margins get thinner abroad. Patchy reporting gets harder to read. Most expansions that stall don’t fail on the market itself. They fail on the order things were done in.
Expanding before you're ready
Sales at home are growing, so Europe feels like the obvious next step. The operation behind it hasn’t caught up yet.
Picking the first market on instinct
The first country shapes your logistics, tax and cash flow for everything after it. A hunch is an expensive way to choose.
Launching on every channel at once
Every marketplace and platform goes live together. Costs climb before any single channel is working properly.
A brand that doesn't travel
What lands in the US reads differently in Germany or France, and nobody adjusts until sales stall.
Recognise one of these? Take the 3-minute readiness scorecard ›
A first look atthe series.
A short preview of what Andy covers. Sign up to get the full episodes in your inbox.
The Global Expansion Pathway.
Six stages, run in order, so each one makes the next easier and less risky.
Find the right market, in the right order
Weigh up demand, margin, competition and regulatory friction before you commit, so your first market is chosen on evidence.
View stage 01 →Get compliant before it costs you
VAT, product compliance, EPR and entity structure, sorted before they turn into exposure you didn't plan for.
View stage 02 →Build a supply chain that protects your margin
Factory, freight, customs and local fulfilment run as one connected system, so stock is where it needs to be.
View stage 03 →Layer channels deliberately
Get your main platform stable first, then add marketplaces and social with a clear reason for each.
View stage 04 →Scale once the foundation can take the weight
Regional expansion, paid media and organic reach, added in sequence once the earlier stages hold.
View stage 05 →Turn every stage into one operating plan
Product roadmap, capital, reporting and pricing brought together into a single plan for the business.
View stage 06 →Each stage answers a question the next one depends on. Read the full pathway ›
Not sure where you stand?Find out in 3 minutes.
Answer a few questions and see how ready your brand is across the six stages of the pathway. You’ll get your results straight away, and the video series in your inbox.
Ten episodes.Under 15 minutes each.
Sign up and they arrive in your inbox, starting with episode 1.
Arrives firstSign up to watch10:41Why most brands crash when they expand globally
The series starts with why so many expansions fail, and sets up everything the later episodes cover.
Sign up to watch13:347 mistakes brands make when they expand internationally
Sign up to watch14:43What nobody tells you about global expansion
Sign up to watch8:57How expansion actually scales brands
Sign up to watch7:23If I had to expand a brand again in 2026, I'd do this
Sign up to watch8:12The hidden cost of expanding too early
Sign up to watch10:51Which market should you actually enter first?
Andy Hooper.Founder, Expandly.
Expandly helps US ecommerce brands sell into Europe and the UK, from market selection and compliance through to fulfilment and marketplaces.
The Global Expansion Pathway is the sequence the team works to, built from 17 years and more than 2,000 brand expansions. In this series, Andy walks through it one decision at a time.
Get the seriesin your inbox.
Episode 1 arrives first. The rest follow over the next few weeks.
Free. Unsubscribe any time.
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