New York City · 2–3 June 2026
Two days to build your European expansion plan
Work directly with Andy Hooper and the Expandly team to map out your Global Expansion Pathway© — market entry, compliance, fulfilment, and your first 90 days in Europe. Leave with a plan you can act on.
- 2,000+ brands supported
- Included for Guided & VIP clients
- £1,500 per brand, up to 3 people (included for Guided & VIP)
Event Details
Dates
Tuesday 2 & Wednesday 3 June 2026
Two full working days
Location
New York City
Full venue details confirmed on booking
Format
Workshop + 1:1 Clinic Slots
Small group. Direct access to the Expandly team.
Included in
Guided & VIP packages
Or book directly for £1,500 per brand (up to 3 people)
What to expect
The GEP© brought to life
in a room with your team
This isn’t a presentation or a webinar replay. It’s two working days following the Global Expansion Pathway© step by step, with specialist input at every stage and time set aside to work through your specific situation.
Day One
Explore, Comply, Fulfil
09:00 – 19:00
- Explore — markets, opportunity sizing and where to launch first
- Compliance — VAT, EPR, product labelling and Responsible Person
- Logistics — EU fulfilment, 3PL setup and stock positioning
- Omnichannel — Amazon EU, Shopify, bol.com, TikTok Shop and beyond
Day Two
Strategy Session
09:00 – 17:00
- Build your personal 90-day expansion plan
- Set targets and milestones across your chosen markets
- Map your team structure and resource requirements
- Leave with a clear brief for your Expandly success manager
1:1 Clinic Slots — throughout both days
Book a 30-minute face-to-face session with a specialist to work through your specific questions — VAT registration, documentation requirements, product compliance, or anything holding you back.
Why Come
Walk out
with more than notes
Most expansion events leave you informed. This one leaves you ready.
A plan, not a presentation
You’ll build your European expansion plan during the event – not take home a slide deck to work through later. Every session feeds directly into your strategy document.
Direct access to the experts
Compliance specialists, logistics leads, marketplace strategists — all in the room. Clinic slots give you dedicated time to resolve the exact sticking points in your journey.
Accelerate your timeline
Questions that take weeks of back-and-forth by email get answered in 20 minutes in person. Brands that attend consistently move faster in their first 90 days of expansion.
All four GEP© steps covered
Meet other expanding brands
Small group format means real conversation. You’ll meet other founders and ecommerce leads at a similar stage — the peer connections alone are worth the trip.
Support after you leave
The event doesn’t end when you get on the plane. Post-event implementation check-ins, digital resources, and templates mean you have structured support as you put your plan into action
Who should attend
Built for
brands in motion
If you’re an Expandly client — or seriously considering European expansion — this event is for you. You’ll get the most from it if you fit one of these profiles.
Currently in onboarding
You're getting set up. This event locks in your expansion strategy before you go live — and answers the questions your onboarding call couldn't cover.
VAT registration and ongoing filing
We register your business for VAT in every country you sell into — and handle every return. You don't touch a tax form.
EPR and product compliance handled
EPR is mandatory in Germany, France, Spain and beyond. We register you, track your reporting obligations, and manage your fees across every active market.
One platform. Every channel connected.
Amazon EU, eBay, Shopify, TikTok Shop, Etsy — listings, orders, and inventory sync across every channel in one dashboard. Real-time visibility across markets.
Predictable, flat-rate costs
One monthly platform fee. Transparent 3PL pricing per unit. No surprise customs bills. You know your landed cost before you set your EU price.
Track Record
2,000+
ecommerce brands
supported by Expandly
17
years helping brands
expand internationally
“We went from £7M to £11M in twelve months. Having the full expansion plan in place before we launched made the difference
— we weren’t guessing at any point.”
Expandly client · UK & EU expansion
Led by
The people
in the room
Founder
Andy Hooper
Creator of the Global Expansion Pathway©
Andy has spent 17 years helping ecommerce brands expand internationally and has worked with more than 2,500 brands across every major European market. He created the GEP© as a repeatable, structured route to profitable international growth — and he runs every event personally.
Onboarding & Integration Specialist
Dylan Hooper
Onboarding & Integration
Dylan specialises in guiding brands through their first steps into European markets — from onboarding through to active trading. At the event, Dylan works alongside Andy to ensure every attendee has the support and practical guidance they need to leave with a plan they can act on immediately.
Can't commit yet?
Join the Expansion Profits webinar first
A 45-minute live session walking through the Global Expansion Pathway© — why it works, what European expansion actually involves, and why the brands that plan before they launch consistently outperform those that don’t.
Date
Thursday, 28 May
Time
10:30 AM ET
Duration
45 minutes
Host
Andy Hooper, Founder
Reserve your place
June 2 & 3 - New York City
Fill in your details and we’ll confirm your place and send everything you need.
Last places remaining for June.
If June is full, we'll offer you priority access to the September event.