One system behind every channel you sell on.
Your store, your marketplaces and your accounts already exist. What is usually missing is the layer underneath them: one stock position instead of five, one catalogue instead of a spreadsheet, and the tax, compliance and fulfilment work that makes selling in the UK and Europe legal and profitable rather than just possible. Expandly connects to what you run today, and takes on that layer.
Three things happen, and it is worth being precise about them
Most integration pages promise that everything syncs everywhere. That is not what happens, and the real mechanic is more useful to understand before you connect anything.
Stock propagates, sales do not
An order placed on any connected channel comes into Expandly. Expandly adjusts your stock centrally and pushes the corrected figure out to every other channel. Ten in stock, one sells on eBay, every other channel now shows nine. The order itself stays where it was placed. This is what stops overselling, and it is the core of what the connection does.
Your catalogue is mastered in one place
You import your listings once. From then on, product and listing changes are made in Expandly and published out to every connected channel. One edit, one place your team goes, and no reconciling three versions of the same product description.
The warehouse feeds the same figure
Stock movements from fulfilment reach the same central number, so a goods-in, a return to stock or a stock take corrects your channels the same way a sale does. Your live quantities reflect what is actually in the building.
Our partnership with you: selling direct across the UK and Europe
Every European marketplace has a gatekeeper. Some require a company registered in a specific European country, some admit sellers from outside Europe by application in small numbers, and some gate whole categories behind approval. Your own store has none of that, which makes it the one channel you can commit to on your own timetable, and the one that can be trading while an approval is pending.
This is the page to read first. Local payment methods, delivery and returns norms market by market, what a European storefront has to get right, and how in-market stock and our expertise sit behind all of it.
The most important page in this section.
What we connect to
Grouped by what each one is. Each page covers what the connection does, what that platform or marketplace specifically requires, and how it fits into selling across the UK and Europe.
Your own store
The highest-margin channel you run, and the one where every European requirement lands on you rather than on a marketplace. Connection is by app authorisation, API or a bridge file depending on the platform, and none of it needs a replatform. For what selling direct in Europe actually involves, start with Our partnership with you above.
Runs alongside your store, or becomes the system your store runs on. Connects by app authorisation.
Expand without replatforming. What stays on WordPress and what moves behind it.
Built for complicated catalogues, and for running trade and direct from one pool of stock.
A native API connection in three credentials, and an honest timeline for everything after it.
PrestaShop, OpenCart, Zen Cart, Shopline, custom builds, and offline or phone orders.
Marketplaces
Existing demand you can reach without building an audience first, and the fastest way to learn which of your lines travel. Each marketplace sets its own entry requirements, and they differ sharply, so each page states what that one actually asks for.
Europe is where Amazon is still worth being early in. FBA and FBM, and the compliance that gates both.
A second channel, and the place returns and end-of-line stock turn back into revenue.
Ten European markets, and a cancellation tolerance that makes stock discipline the whole game.
The Dutch market runs on bol, not Amazon. The fastest groundwork in the EU, and a gated application route.
Germany’s curated second marketplace. Read this one before you plan, because it needs a European company.
Entry requirements are the thing brands most often get wrong here. Some marketplaces will take a US company, some require one registered in a specific European country, and some cap how much a non-European seller can list. We keep the current position on each and go through it with you before you commit anything.
Accounting
The one connection where nothing about stock is involved. Order and financial data posts into your accounts, which is a different flow from everything above and is described on its own terms.
Sales, credit notes, purchase orders and marketplace settlements, mapped per channel, currency and payment method.
Sage, QuickBooks, Sage One, Clear Books and Zoho Invoice are supported by structured file export, set up with our team so the format matches what your system expects. Order and report exports can also run on a schedule to whichever finance system needs them.
Shipping and couriers
Carrier connections are set up as part of getting you trading rather than chosen from a page, because the right mix depends on your product weight, value and destination mix. What is worth knowing is that labels, tracking and manifests are generated in the platform, and shipped status and tracking numbers go back to the channel automatically.
Royal Mail, Royal Mail Click & Drop, DPD Local and Amazon Buy Shipping connect directly, with services selected from your own account.
EasyPost extends reach across a large carrier network, with accounts created through us and carriers synced into the platform.
Where a carrier works from a file rather than an API, orders export to its template and upload into the carrier’s own system.
What comes with the connection, whatever you connect
The integration is the easy half. This is the work that decides whether selling in the UK and Europe makes money, and none of it depends on which platform you are on.
Tax and product compliance
VAT registration and ongoing filing in every market you sell or hold stock in. Producer responsibility registrations, label review before anything prints at volume, and Responsible Person appointment for the EU and separately for the UK. Netherlands VAT runs three to four weeks, the UK around eleven, Germany 16 to 20 after a complete submission, which is why the sequence matters more than the effort.
Stock in region
Inventory at our Netherlands warehouse for EU demand and our UK warehouses for UK demand, keeping the two customs regimes cleanly apart. Orders picked, packed and dispatched locally, returns assessed on arrival and restocked or reworked in market, and Amazon prep handled at goods-in.
Listings and translation
Catalogue setup, then titles, descriptions and bullet points translated for German and Dutch shoppers rather than run through a dictionary, published out to your store and every marketplace from one catalogue.
Numbers you can act on
Performance market by market and channel by channel, with cost price in the report so you read contribution rather than revenue. Order rules that route work without being asked, and alerts on filing deadlines and stock events before they become problems.
Partner with us instead
If your clients are ecommerce brands and some of them are looking at Europe, there is a different conversation to have. Agencies, accountants, 3PLs, freight forwarders and consultancies work with us in three ways, from a straight referral through to us delivering behind your own account management.
Questions before you go further
What if my platform is not listed?
Ask. The Other platforms page covers the routes that are not named individually, and most stores running on a web server you control can connect by bridge file. It is a five-minute answer, so it is worth asking rather than assuming.
Do I have to connect everything at once?
No, and it is usually better not to. Brands typically connect the channel they sell most on first, get the stock and compliance work running, then add channels as listings exercises rather than as projects.
Can I keep selling in the US while this happens?
Nothing about connecting changes your existing trading. Your home-market channels keep running exactly as they do now, and they appear alongside the European ones once you are live, so you are comparing markets rather than reconciling systems.
How long before we are trading in Europe?
The connections are quick and the registrations set the pace. Netherlands VAT is three to four weeks, the UK around eleven, Germany 16 to 20 after a complete submission. Catalogue, translation and listing work run in parallel while those are in flight, which is why starting the paperwork early is the single biggest lever on your launch date.
Tell us what you are running today
Thirty minutes on your platform, your channels, your markets and your categories. You will leave knowing what connects, what has to be registered and what your realistic first trading date is.
This page is general guidance and not advice on your brand’s specific position. Connection detail reflects our current integrations and may vary with your platform version, hosting and existing customisations. Platform and marketplace requirements, fees and country coverage are set by those companies and change, so confirm anything programme-specific with them or with us. Tax, product and producer responsibility rules differ by market and change, so talk to our compliance team about how they apply to your products and markets before you make a filing, a registration or a launch decision.