Partner with Expandly
Add international expansion to your offer with an Expandly partnership.
You already run something your clients rely on. Their marketplace accounts, their store, their books, their warehouse, their brand. When one of them decides to sell in the UK or Europe, the work that follows is a different discipline: tax registrations in each market, product and packaging compliance, stock held in region, listings in three languages. We deliver that side, either behind you or alongside you, and your relationship with the client stays yours.
Who this is for
Who this is for
If your clients are ecommerce brands and any of them are looking outward, there is a version of this that fits. These are the partners we work with most.
Marketplace and ecommerce agencies
You run their Amazon or their storefront, and the next stage of growth is in markets you do not cover yet. Expansion becomes a service you can sell, on accounts that get bigger as it lands.
Accountants and bookkeepers
You see the numbers before anyone else, including the point where cross-border sales start creating obligations. You get the registrations and filings handled properly, and the client stays yours.
Tax and compliance specialists
You handle one part of this well, perhaps in one country. We cover the rest of the footprint so you can answer a multi-market question without subcontracting five suppliers.
3PLs and fulfilment providers
You hold their stock at home. When they need inventory in the UK or Europe, you can extend the relationship across the water and grow the volume you handle at both ends.
Freight forwarders and customs brokers
You move the goods. What your client often lacks is the entity, tax and product side that makes the shipment legal to sell at the other end.
Consultancies and brand advisers
You set strategy and get asked to make it real. This is the delivery arm for the international part of a plan you have already sold.
The opportunity
The market your clients are asking about
Take the UK, Germany and the Netherlands together and you have roughly 145 million people who buy online, in three of the most digitally mature economies anywhere. The UK is the largest ecommerce market in Europe and the third largest in the world. Germany is the biggest on the continent, worth €84.7bn in business-to-consumer ecommerce in 2025 and contributing around 15% of European online retail revenue. The Netherlands is smaller and sits near the top of the European table for how many of its people shop online. UK and EU online purchases rose 18% in the second quarter of 2025.
For a client already seeing European traffic they cannot serve properly, that is a step change rather than an increment. A brand that moves from one market to four does not grow by a quarter, it changes size. And a client who changes size is a bigger client for you: more channels to manage, more content to produce, more books to keep, more stock to move.
Getting there is a specific discipline rather than a harder version of what they already do. Tax registration in each market, packaging and product compliance in place before the first sale, stock inside the right customs territory, listings that read as local. We have taken more than 2,000 brands through that sequence, and it is the same sequence every time. That is the part worth borrowing rather than building.
~145m
Online shoppers across the UK, Germany and the Netherlands
€84.7bn
German business-to-consumer ecommerce in 2025
+18%
Growth in UK and EU online purchases, Q2 2025
Working together
Three ways to work together
Which one suits you depends on how close you want to be to the delivery and how your own client relationships are structured. Most partners settle on one and occasionally use another for a particular client. The commercial arrangement is agreed with you directly rather than set by a page.
Option one
Refer and step back
You introduce the client, we take the expansion work, and you carry on doing what you do for them domestically.
- Lightest possible involvement for you
- We keep you informed at the milestones that matter to your own work
- Suits partners whose service has a clean boundary with ours
Option two
Deliver it together
You keep the parts you are strong at and we take the rest, working as one team on a shared plan with the client seeing both of us.
- Common where a partner already handles one market or one discipline
- Clear split agreed at the outset so nothing falls between us
- Access to the client’s account so you can see the same picture we do
Option three
Stay the account lead
You remain the client’s point of contact throughout and we work to your account management. The expansion appears as part of your offer.
- Suits agencies whose commercial model depends on owning the relationship
- We work to your reporting rhythm and your client meetings
- How we are presented to the client is your decision
The Partner Portal
Every client, one login
Partners get a portal rather than a folder of separate logins. It is the practical difference between handling international expansion for one client and handling it for fifteen, and it is the thing partners tell us they notice first.
Move between client accounts
Open any linked client’s account from your own portal without logging out, switching credentials or asking them for access again.
Your own partner code
Give a client your code when they create their account and the link is made automatically. No forms, no waiting on us to connect the two.
Set clients up yourself
Create the account on a client’s behalf from the portal when it is easier for you to do the setup than to walk them through it.
See your book at a glance
Your linked clients, your partner status and your code in one place, so the portfolio is visible rather than reconstructed.
Manage your own team
Add your people with the access levels you choose, so a junior account manager sees what they need and no more.
Unlink cleanly
Client relationships change. Unlinking is a single action and it does not disrupt the client’s own account.
The delivery
What your client actually gets
The same service any direct client gets, on the same platform. Nothing about a partner introduction changes what is delivered.
Tax and product compliance
VAT registration and ongoing filing in every market they sell or store stock in. Producer responsibility registrations, label review before anything prints at volume, and Responsible Person appointment for the EU and separately for the UK.
Stock in region
Inventory at our Netherlands warehouse for EU demand and our UK warehouses for UK demand. Orders picked, packed and dispatched locally, with returns assessed, restocked or reworked in market.
Channels and one system
Marketplace and storefront listings set up and translated, then orders, stock and reporting managed centrally across every channel they sell on, home market included.
Reporting is split by market and by channel rather than blended, which matters to you as much as to them. It is the evidence that the expansion worked, and it is the basis of the next conversation you have about where their budget goes.
Fit
The brands this works best for
This is the shape where expansion pays back quickest, so it is worth knowing which of your clients are sitting on it right now. Where a client is close rather than ready, that is usually a sequencing conversation rather than a closed door, so bring them anyway.
Turning over roughly $1m to $50m
Enough volume to justify holding stock in another continent, and small enough that the founder or head of ecommerce is still close to the decision.
Proven at home first
A product that already sells in its own market. Expansion amplifies a business, and it amplifies the problems as readily as the strengths.
Already getting European demand
Often they are shipping internationally from home and feeling the cost of it, or watching European traffic they cannot serve properly. The question is rarely whether to expand.
On a platform we connect to
Shopify, WooCommerce, Adobe Commerce, BigCommerce and the major marketplaces. If they are on something unusual, ask us rather than assuming.
Any product category
Beauty, supplements, electronics, apparel, homewares, sports and multi-category ranges. Some categories carry heavier documentation, and none of them are a barrier.
Planning in quarters, not weeks
Registrations run to known timelines, so a launch date can be worked back from a buying calendar and hit. Clients who start the paperwork early are usually trading while their competitors are still scoping it.
How we behave
How we work alongside you
These are the things a partner wants settled before making an introduction, so they are set out here rather than left to be discovered.
1
The client relationship is yours unless you say otherwise
How we appear to your client, who leads meetings and who they contact first are agreed with you at the start of the arrangement, not assumed by us.
2
You get visibility, not a black box
Portal access to the accounts you are linked to, so you can see progress on registrations and trading without asking for an update.
3
You get a straight read, early
We will tell you what a client’s realistic first trading date is and what has to happen to hit it, before anything is promised to them. An introduction that arrives with a credible plan attached is worth more to you than one that arrives with optimism attached.
4
Your expertise is not something we replace
Where you already handle a market or a discipline well, the sensible arrangement keeps it with you. We would rather cover the gap than duplicate the work.
The method
What your client is actually buying
Behind the service is the Global Expansion Pathway™, Andy Hooper’s six-stage method built over 17 years and more than 2,000 brands: market selection, compliance, logistics, channel strategy, growth and the plan that holds it together. It matters to you for one reason. A method means an introduction produces a sequence with dates attached rather than an open-ended project, so you can tell a client what happens next and be right.
Questions
Questions partners ask
Will you approach my clients directly?
How we contact a client, and about what, is part of the arrangement we agree with you before any introduction happens. Raise it on the discovery call and it gets written down rather than assumed.
What are the commercial terms?
They depend on which of the three working models suits you and how involved you are in delivery, so they are agreed partner by partner rather than published. The discovery call is where that conversation starts, and it is a short one.
I only have one client considering this. Is that enough?
Yes. Plenty of arrangements start with a single client and a specific question, and the portal is as useful for one account as for twenty. There is no minimum to have the conversation.
We already do European VAT. Does that rule us out?
The opposite. Partners who already cover part of this are usually the easiest to work with, because the boundary is obvious. Keep what you do and we will take the rest of the footprint.
Can I white-label it?
How we are presented to your client is your decision under the third working model, and what that looks like in practice is worth talking through properly rather than answering in a sentence. Bring it to the call.
What does the discovery call involve?
Thirty minutes with our Partnership Manager. Your business, your clients, which working model fits and what the commercial shape looks like. No preparation needed beyond a rough sense of how many of your clients are looking outward.
Discovery call
Talk to our Partnership Manager
Thirty minutes, no pitch deck. We will look at which of your clients the European opportunity fits, which of the three models suits how you operate, and what the commercial arrangement would look like.
You will come away with a view of the opportunity in your own client base, whether or not you take it any further with us.
Who you will speak to
Our Partnership Manager, who handles these arrangements directly. Not a sales queue, and not a form that lands nowhere.