Amazon wants you selling in every market on day one

Amazon introduced Global from Day One infrastructure at Amazon Accelerate 2026 on 24 September 2026, aimed at helping third-party sellers launch in several countries at once, alongside AI-powered compliance assistance and new Business Deals for B2B buyers. Initial rollout scope was not specified.
Amazon UK FBM Policy Changes July 2026

Amazon UK now caps FBM handling time at 3 days, has auto-set handling times for non-compliant accounts since September 1, and requires a 90% on-time delivery rate from September 30, all before Black Friday.
Amazon Demands Seller Insurance From the First Sale

From 2 November 2026 Amazon requires sellers in its enhanced-safety categories to carry at least USD 1 million in commercial liability cover from the first sale, removing the USD 10,000 monthly gross proceeds trigger. Children’s products, cosmetics and ingestibles, and lithium battery products are in scope on the US marketplace.
US Ecommerce First MoM Decline July 2026

US retail ecommerce posted its first monthly decline of 2026 in July. Here’s what the numbers mean for US brands and why the EU market offers a different growth profile.
Amazon AWD Launches in Europe

Amazon AWD went live across DE, FR, IT, ES and the UK on 20 August 2026. Here’s what it means for EU Q4 logistics and your fulfilment options.
Amazon FBA Peak Fees Return 15 October

Amazon FBA Peak Fulfillment Fees return 15 October 2026 through 14 January 2027. Update your EU Q4 cost models and lock inbound logistics before the window closes.
Amazon Prime Day 2026 Closed at a Projected $26.3B – and All EU Markets Were Active

Prime Day 2026 ran 22-25 June across all 22 Amazon markets, with $26.3B projected. Mobile hit 51.2% — the first majority-mobile Prime Day on record. UK, Germany, France, Netherlands, Spain and Italy all active. The window for Q4 EU stock planning opens now.