TikTok Shop UK Reaches 300,000 Sellers: Beauty Leads, Live Shopping Converts at 3x
TikTok Shop UK has reached 300,000 sellers and is now the UK’s fourth-largest beauty retailer by GMV, with live shopping converting at roughly 3x standard listings. In-market UK stock is increasingly required to meet platform shipping SLAs.
EU Fragrance Allergen Labeling: 82 Substances Required on EU Labels by 31 July 2026
EU Regulation 2023/1545 requires all 82 mandatory fragrance allergens on EU cosmetic labels from 31 July 2026. US beauty brands with EU-bound inventory should treat this as an urgent label audit. Products already in EU distribution before July 31 have a sell-through window until 31 July 2028.
EU Fragrance Allergen Labeling – 56 New Substances Mandatory on EU Cosmetic Labels by 31 July 2026
From 31 July 2026, every cosmetic product placed on the EU market must declare 56 additional fragrance allergens where present above threshold, taking the list from 24 to 80 substances under Regulation (EU) 2023/1545. US beauty brands need updated artwork, supplier data and Responsible Person sign-off before stock ships after the deadline.
Three EU Compliance Deadlines Hit Beauty Brands This Summer
EU beauty brands face three separate compliance clocks running simultaneously in H2 2026. Regulations 2026/78 and 2026/909 — banning 15 CMR substances and introducing new labelling requirements for refillable formats — are already in force since May. A third deadline follows on October 10, when PFAS shall not be placed on the EU market or used in cosmetic products. Any brand shipping cosmetics into the EU should review its Safety Assessment before the next fulfilment cycle.