US Ecommerce First MoM Decline July 2026
US retail ecommerce posted its first monthly decline of 2026 in July. Here’s what the numbers mean for US brands and why the EU market offers a different growth profile.
Amazon FBA Peak Fees Return 15 October
Amazon FBA Peak Fulfillment Fees return 15 October 2026 through 14 January 2027. Update your EU Q4 cost models and lock inbound logistics before the window closes.
Scale European Revenue on a Foundation That Won’t Fall Apart
Scaling EU ecommerce revenue before compliance and logistics foundations are in place is costly to undo. Here’s why the order of operations matters for US brands.
How to Expand Into Europe: The Step-by-Step Process That Works
From market selection to local fulfillment, here’s the step-by-step process US ecommerce brands follow when entering Europe properly for the first time.
OEKO-TEX Tightens PFAS Limits and Adds New SVHCs from 1 June 2026
OEKO-TEX updated its STANDARD 100 limit values from 1 June 2026 — PFAS tightened across all product categories, new SVHCs added. Brands holding OEKO-TEX certification must verify current formulations and supply chains against the new limits to maintain certification status.
EU Cyber Resilience Act: Connected Product Brands Have Until September 11
From September 11, 2026, manufacturers of connected products sold in the EU must have active vulnerability reporting systems in place — any actively exploited vulnerability must be reported to ENISA within 24 hours of discovery, with a full notification due within 72 hours. The obligation applies to US-headquartered brands regardless of location, and the infrastructure to meet it cannot be built on the day a vulnerability is discovered.
The EU Mandatory Withdrawal Button Is Now in Force
The EU’s mandatory withdrawal button requirement is live from 19 June 2026. Every online retailer selling to EU consumers must display a clearly labelled cancellation button prominently on their storefront. Non-compliance exposes brands to consumer protection enforcement across any EU member state.
Amazon Prime Day 2026 Closed at a Projected $26.3B – and All EU Markets Were Active
Prime Day 2026 ran 22-25 June across all 22 Amazon markets, with $26.3B projected. Mobile hit 51.2% — the first majority-mobile Prime Day on record. UK, Germany, France, Netherlands, Spain and Italy all active. The window for Q4 EU stock planning opens now.
ICS2 Phase 3 Complete: All EU Transport Modes Now Require Pre-Arrival Customs Declarations
ICS2 Phase 3 completed 1 June 2026, extending the EU pre-arrival customs declaration requirement to road and maritime freight. All shipments entering the EU – air, road and maritime – must now file an Entry Summary Declaration before arrival. Check with your 3PL.
AI-Generated Commercial Content Must Be Disclosed to EU Consumers from 2 August
EU AI Act Article 50 applies to all businesses selling to EU consumers from 2 August 2026. AI-generated or AI-manipulated commercial content must be disclosed — regardless of where the brand is based. Fines reach €15M or 3% of global turnover.