Direct-to-EU parcel shipping just got harder, and the volumes show it

EU customs authorities tightened their treatment of low-value ecommerce parcels arriving from third countries in August 2026. China to EU parcel volumes fell sharply year on year as a result. Any brand that serves European customers by posting individual parcels across the border is exposed to the same shift.
UK Low Value Import Threshold Reform Confirmed: £135 Limit to Change from October 2028

HMRC has confirmed the UK’s £135 duty-free import threshold will be reformed, with implementation set for October 2028. No immediate action is required, but brands planning UK entry have until then to build in-market logistics.
US Products Can Enter Europe Duty-Free From July 2026. Here’s What Changes

Regulation EU 2026/1455 removes import duty on US industrial goods from July 2026. Find out if your products qualify and what changes for EU sellers.