EU Ends €150 Customs Exemption – €3 Flat-Rate Duty Confirmed
The EU’s 150 euro de minimis exemption ends on 1 July 2026. From that date, every parcel entering the EU carries a 3 euro flat-rate customs duty per HS6 code, rising to 5 euros once the handling fee applies by November. Brands shipping direct from the US should model the landed-cost impact per SKU.
EU Customs €3 Flat-Rate Duty from 1 July 2026 – What Beauty Brands Shipping to the EU Must Calculate Now
From 1 July 2026, the EU’s €150 de minimis exemption ends and a €3 customs duty applies per HS6 code on every parcel. For beauty brands, whose products are often low-value, that is a heavy proportional hit: a €15 serum carries a 20% overhead, and a three-category gift set faces €9.
EU Customs Duty Hits Sports Supplement DTC Brands From July 1
From 1 July 2026, a €3 flat EU customs duty applies per HS6 code on every parcel, replacing the €150 de minimis threshold. Sports supplement brands shipping direct from the US are hit hard on low-value items: a €10 sachet carries a 30% overhead, and a three-product bundle faces €9 per parcel.