Amazon’s EU Audience Shrank as the Netherlands Grew

Amazon’s average monthly active EU users fell to 193.9 million in the first half of 2026, from 195.2 million in the second half of 2025, on its own Digital Services Act filings. Germany, France and Italy declined while the Netherlands grew 4.0 per cent and Denmark 18.4 per cent.
TikTok Shop UK Brand Week: The Strategy That Put One Brand at Top 3

A UK Home & Living brand reached top 3 on TikTok Shop UK using a structured Brand Week campaign: 12 weeks of preparation, affiliate recruitment, LIVE sessions, and focused ad spend. For US brands entering the UK via TikTok Shop, this is the channel entry playbook.