EU Packaging Regulation PPWR Mandatory 12 August 2026 – Ecommerce Brands Must Act

EU Regulation 2025/40, the Packaging and Packaging Waste Regulation, becomes mandatory on 12 August 2026. It applies to 100% of packaged products entering the EU market, and manufacturers must ensure their packaging technical documentation meets PPWR’s requirements, including a PFAS limit in food-contact packaging. Marketplaces must verify seller PPWR compliance, and non-compliant sellers face suspension.
EU PPWR 40% Void Fill Rule Lands 12 August 2026

The EU Packaging and Packaging Waste Regulation applies to ecommerce from 12 August 2026, with a 40% cap on empty space in outer cartons and mailers. Brands shipping small products in oversized boxes with filler must re-package. Packaging EPR registration and supplier declarations referencing Regulation (EU) 2025/40 are also required.