EU Cross-Border Ecommerce Hit €108 Billion in 2025

EU cross-border B2C ecommerce reached €108 billion in 2025 — 25% of the total European online market — with cross-border share now exceeding 50% in Germany, Italy, and Benelux, according to Cross-Border Commerce Europe’s 8th Edition report. Amazon is committing €15 billion to French logistics infrastructure through 2028. The brands capturing this market consistently are those operating with local VAT, EU-compliant products, and in-market fulfilment.