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      Amazon handed prep work back to sellers, and the consequences of getting it wrong land on you rather than on them. A carton that arrives wrong gets refused, refused stock sits somewhere earning nothing, and a launch date moves.

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      FBM keeps the things worth keeping. Your packaging, customer data & margin. It also puts Amazon’s performance metrics directly on your dispatch times, which is a comfortable trade at home and a much harder one from four thousand miles away.

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      On a marketplace, a slow delivery is the marketplace’s fault. On your own store it is yours. The box that arrives, the day it arrives and how easy it is to send back are all part of what someone bought, and they decide whether a first order becomes a second one.

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      Treated as a cost, a return is written off twice, once on the refund and again on the unit. Treated as inventory, a lot of it goes back on sale. What decides which of those happens is how quickly the unit gets looked at and how far it had to travel to be looked at.

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      Stock held inside the market it sells into arrives as a domestic delivery. No customs event on the order, and nothing for your customer to settle before the courier hands the parcel over. Ours sits in the UK, the Netherlands and the US, which covers...

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Tag: EU customs duty 2026

EU Ends €150 Customs Exemption – €3 Flat-Rate Duty Confirmed

EU ends the EUR 150 customs exemption and confirms a EUR 3 flat-rate duty

The EU’s 150 euro de minimis exemption ends on 1 July 2026. From that date, every parcel entering the EU carries a 3 euro flat-rate customs duty per HS6 code, rising to 5 euros once the handling fee applies by November. Brands shipping direct from the US should model the landed-cost impact per SKU.

EU 3 Euro Customs Duty Holds for July 1 Despite Delay Calls

EU 3 euro customs duty holds for 1 July despite calls for delay

The EU replaces its 150 euro duty-free threshold with a 3 euro flat customs charge per parcel on 1 July 2026. PostEurop has asked for a 6 to 12 month delay, but no ruling is confirmed. With the US de minimis suspension also in force, brands shipping US to EU face duty on both legs.

EU Customs Duty Hits Sports Supplement DTC Brands From July 1

EU 3 euro flat-rate customs duty from 1 July 2026 for direct-to-consumer brands

From 1 July 2026, a €3 flat EU customs duty applies per HS6 code on every parcel, replacing the €150 de minimis threshold. Sports supplement brands shipping direct from the US are hit hard on low-value items: a €10 sachet carries a 30% overhead, and a three-product bundle faces €9 per parcel.