EU Packaging Regulation: 72 Days for Ecommerce Brands to Comply

EU Regulation 2025/40, the Packaging and Packaging Waste Regulation, becomes mandatory on August 12, 2026. For ecommerce brands, the most immediate requirements are a 40% maximum void fill cap on parcels, a ban on PFAS above 25 parts per billion in food-contact packaging, and a mandatory Authorised Representative per EU member state. Online marketplaces including Amazon DE are confirmed responsible actors, making non-compliance a de-listing risk as well as a regulatory one.