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      Amazon handed prep work back to sellers, and the consequences of getting it wrong land on you rather than on them. A carton that arrives wrong gets refused, refused stock sits somewhere earning nothing, and a launch date moves.

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      FBM keeps the things worth keeping. Your packaging, customer data & margin. It also puts Amazon’s performance metrics directly on your dispatch times, which is a comfortable trade at home and a much harder one from four thousand miles away.

      Direct-to-Consumer Fulfilment

      On a marketplace, a slow delivery is the marketplace’s fault. On your own store it is yours. The box that arrives, the day it arrives and how easy it is to send back are all part of what someone bought, and they decide whether a first order becomes a second one.

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      Treated as a cost, a return is written off twice, once on the refund and again on the unit. Treated as inventory, a lot of it goes back on sale. What decides which of those happens is how quickly the unit gets looked at and how far it had to travel to be looked at.

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      Stock held inside the market it sells into arrives as a domestic delivery. No customs event on the order, and nothing for your customer to settle before the courier hands the parcel over. Ours sits in the UK, the Netherlands and the US, which covers...

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Tag: health and wellness

EFSA’s Positive Safety Opinion on NMN Opens the EU Authorization Path

NMN gets a green light from EFSA as an EU novel food

EFSA published a positive safety opinion on beta-NMN on May 13, 2026, confirming 300mg per day safe for the general adult population and formally opening the EU Novel Food authorization pathway. For US sports nutrition brands, this is the signal that EU market access for NMN is now a near-term target, not a regulatory unknown. EU authorization typically follows a positive EFSA opinion within five to seven months, putting the practical entry window at Q4 2026 to Q1 2027.