France Anti-Fast Fashion Levy Starts 1 September: What It Costs Brands Selling in France

France’s anti-fast fashion law introduces a per-garment levy of €0.25 to €12 from 1 September 2026, rising to €20 by 2030. It applies to every brand selling clothing in France, with no exemption for overseas ecommerce sellers.
Luxembourg Rewrites Its Vitamin and Mineral Supplement Caps

Luxembourg has revised its national maximum permitted levels for vitamins and minerals in food supplements. Vitamin C rises to 1,000mg a day and vitamin D to 50 micrograms, several B vitamin caps are removed, and sodium is cut from 5,100mg to 2,000mg. The changes apply in Luxembourg only.
Your First Move Into Europe: How to Choose the Right Market

European ecommerce is generating close to $436 billion in annual revenue, and most US brands already have European customers they’re underserving via international shipping. The UK, Germany, and the Netherlands consistently represent the highest-value, lowest-friction entry point — but market selection determines compliance timeline, logistics setup, and how quickly first EU revenue arrives.
The EU Ecommerce Opportunity for US Brands in 2026

European ecommerce is a $895 billion market in 2026, growing at 7.7% toward $1 trillion by 2028. For US brands, the barriers to EU entry are operational, not demand-related. Germany, France and the Netherlands are the strongest first markets, and the typical entry timeline runs three to six months when the steps run in parallel.
EU ESPR Destruction Ban July 19 : Sports Apparel and Activewear Brands With EU Inventory Must Act Now

From July 19, 2026, large textile companies operating in the EU are prohibited from destroying unsold clothing, footwear, and accessories. The ban applies to companies with over 250 employees or more than €50 million in annual turnover, and covers destruction through incineration, landfill, shredding, or rendering goods permanently unusable. Brands with EU inventory must have documented resale, donation, or certified recycling protocols in place before the deadline.