EU Beauty & Personal Care Market: $146.93 Billion in 2026
The EU beauty and personal care market is worth $146.93 billion in 2026, growing at 4.18% CAGR to $180.32 billion by 2031. Germany holds 15.7% of EU market share and is the primary entry market for US brands entering Europe. Poland is the fastest-growing EU beauty market at 6.93% CAGR.
Amazon Prime Day 2026 Closed at a Projected $26.3B – and All EU Markets Were Active
Prime Day 2026 ran 22-25 June across all 22 Amazon markets, with $26.3B projected. Mobile hit 51.2% — the first majority-mobile Prime Day on record. UK, Germany, France, Netherlands, Spain and Italy all active. The window for Q4 EU stock planning opens now.
EU Cross-Border Ecommerce Hit €108 Billion in 2025
EU cross-border B2C ecommerce reached €108 billion in 2025 — 25% of the total European online market — with cross-border share now exceeding 50% in Germany, Italy, and Benelux, according to Cross-Border Commerce Europe’s 8th Edition report. Amazon is committing €15 billion to French logistics infrastructure through 2028. The brands capturing this market consistently are those operating with local VAT, EU-compliant products, and in-market fulfilment.