Q4 EU Fulfillment: What US Brands Need in Place Before October

Getting EU inventory right for peak season requires stock, compliance, IOSS, and logistics sorted before October. Here’s the full sequence for US brands.
EU Packaging Regulation: 72 Days for Ecommerce Brands to Comply

EU Regulation 2025/40, the Packaging and Packaging Waste Regulation, becomes mandatory on August 12, 2026. For ecommerce brands, the most immediate requirements are a 40% maximum void fill cap on parcels, a ban on PFAS above 25 parts per billion in food-contact packaging, and a mandatory Authorised Representative per EU member state. Online marketplaces including Amazon DE are confirmed responsible actors, making non-compliance a de-listing risk as well as a regulatory one.