EU Adopts New Toy Safety Regulation: What Brands Must Do Now
The EU adopted a new toy safety regulation in 2025, replacing rules that stood since 2009. Here’s what US brands selling toys in Europe need to do.
EU Adopts New Toy Safety Regulation: What Brands Must Do Now
Regulation (EU) 2025/2509 replaces the 2009 toy safety directive, tightening chemical safety rules and requiring digital product passports from 2030. But GPSR obligations are already in force — every toy ASIN needs a Responsible Person, EN71 testing, and a Declaration of Conformity, or Amazon removes the listing.