The EU’s customs overhaul is now in force. Check your setup.
The European Union’s overhauled customs reform package entered into force on 22 September 2026, per reporting by the Chartered Institute of Export and International Trade. Every brand importing goods into the EU sits inside its scope, whether those goods arrive as pallets or as single parcels.
US Section 301 Forced Labor Tariffs on EU and UK Goods
The US applied Section 301 Forced Labor tariffs of 10-12.5% to EU and UK-made textiles, electronics components and consumer goods from July 24, 2026. These are inbound tariffs and don’t affect outbound US-to-EU ecommerce sales.
UK-India Free Trade Agreement in Force from 15 July: Key Facts for Ecommerce Brands
The UK-India Free Trade Agreement entered into force on 15 July 2026, giving 99% of Indian goods duty-free or reduced-duty access to the UK. Directly relevant for brands sourcing from India; limited impact for others.
WTO Cuts Its 2026 World Trade Growth Forecast to 1.9%
The World Trade Organization has cut its 2026 global merchandise trade growth forecast to 1.9 per cent, against 4.6 per cent actual growth in 2025, citing tariff actions, Middle East tensions and elevated shipping costs. European consumer ecommerce is on a different trajectory.
EU ESPR Destruction Ban July 19 : Sports Apparel and Activewear Brands With EU Inventory Must Act Now
From July 19, 2026, large textile companies operating in the EU are prohibited from destroying unsold clothing, footwear, and accessories. The ban applies to companies with over 250 employees or more than €50 million in annual turnover, and covers destruction through incineration, landfill, shredding, or rendering goods permanently unusable. Brands with EU inventory must have documented resale, donation, or certified recycling protocols in place before the deadline.