Amazon Prime Day 2026 Closed at a Projected $26.3B – and All EU Markets Were Active
Prime Day 2026 ran 22-25 June across all 22 Amazon markets, with $26.3B projected. Mobile hit 51.2% — the first majority-mobile Prime Day on record. UK, Germany, France, Netherlands, Spain and Italy all active. The window for Q4 EU stock planning opens now.
EU-US Trade Deal 2026: What the 90-Day Tariff Suspension Means for US Ecommerce Brands
The EU and US announced a 90-day suspension of retaliatory tariffs from May 22, 2026, pausing duties that had been adding up to 25% to the landed cost of affected US-origin goods entering the EU. The suspension covers consumer electronics, apparel, and home goods, and runs through August 2026 pending a permanent agreement. UK-US negotiations remain at a preliminary stage and are not part of the EU framework.