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A six step process for effective expansion
Understand the opportunity and requirements
Amazon handed prep work back to sellers, and the consequences of getting it wrong land on you rather than on them. A carton that arrives wrong gets refused, refused stock sits somewhere earning nothing, and a launch date moves.
FBM keeps the things worth keeping. Your packaging, customer data & margin. It also puts Amazon’s performance metrics directly on your dispatch times, which is a comfortable trade at home and a much harder one from four thousand miles away.
On a marketplace, a slow delivery is the marketplace’s fault. On your own store it is yours. The box that arrives, the day it arrives and how easy it is to send back are all part of what someone bought, and they decide whether a first order becomes a second one.
Treated as a cost, a return is written off twice, once on the refund and again on the unit. Treated as inventory, a lot of it goes back on sale. What decides which of those happens is how quickly the unit gets looked at and how far it had to travel to be looked at.
Stock held inside the market it sells into arrives as a domestic delivery. No customs event on the order, and nothing for your customer to settle before the courier hands the parcel over. Ours sits in the UK, the Netherlands and the US, which covers...
End-to-end playbooks for cross-border growth
Pre/post-event intelligence tied to EU expansion
Supplements and EU health regulations
Cosmetics and personal care expansion
Sports & outdoor brand expansion into Europe
Selling clothing brands into European markets
CE marking, WEEE & compliance in Europe
Amazon, Otto, Zalando & European strategy
Market-by-market guides, incl. size & sector data
VAT, customs & import tax across EU markets
Selling requirements and extended producer responsibility rules
Warehousing, fulfilment & cross-border shipping
UK haulage rates are facing an increase that has not been decided yet. The Road Haulage Association and Logistics UK are lobbying against ending the temporary 5p a litre fuel duty cut ahead of the Autumn Budget on 28 October 2026, and the RHA puts the cost at GBP 2,325 per lorry a year on margins that typically run around 2 per cent.
The current rate is 52.95p a litre. Reported government plans add 3p a litre from 1 January 2027 and a further 2p from 1 March 2027. The RHA also estimates GBP 1.9bn in economy-wide household costs. Those are trade-body figures produced to influence a Budget decision, so treat them as a lobbying position rather than a settled policy change, and check the actual outcome when the Budget is announced.
What is not in doubt is where the cost goes. Haulage at 2 per cent margin cannot absorb a fixed annual increase per vehicle. It reprices, and the reprice reaches every brand paying for UK road movements, whether that is trunking into a fulfilment site or final-mile delivery to a consumer.
For a US brand serving UK customers, this is a reminder that UK delivery economics move independently of EU ones. The UK sets its own fuel duty, its own VAT rules and its own producer responsibility regime. A cost increase in British haulage does not touch a Dutch or German delivery, and a brand with stock in only one of those places carries the full exposure of whichever one it chose.
The decision arrives on 28 October 2026. Building a range into your UK landed-cost model now is cheaper than repricing afterwards.
Expandly runs UK and EU fulfilment as one engagement, so a cost shift in one market does not force a rebuild of the other.
Expandly helps US ecommerce brands expand into Europe — compliance, marketplaces and fulfilment, all handled. We’ve supported 2,000+ brands make the move.
A proposed UK fuel duty increase worth an estimated GBP 2,325 per lorry a year shows how far UK operating costs now move on their own track. Post-Brexit the UK runs its own VAT, producer responsibility and product standards regime entirely separately from the EU, so a brand serving both is running two compliance positions and two cost bases at once. Expandly's onboarding is compliance-first, and for a brand selling into both the first step is a market review that settles UK and EU VAT registration and producer responsibility in parallel rather than one after the other. Setting both up together is what lets you shift volume between them when one gets more expensive.
UK Online Spending
UK consumers spent GBP 118.5bn online in 2025, up 2.8 per cent on the prior year. It is a large enough market that delivery cost movements there are worth modelling on their own rather than folding into a European average.
GBP 118.5bn
Total UK online consumer spending in 2025. Ecommerce News UK.
Estimated Cost per Lorry
The Road Haulage Association estimates the proposed duty increase at GBP 2,325 per lorry a year. Hauliers running at around 2 per cent margin pass that on, which puts it into the rates brands pay for UK movements.
GBP 2,325
Trade-body estimate pending the 28 October 2026 Budget announcement. RHA and Logistics UK via trans.info, 10 September 2026.
UK-Ready from Day One
Post-Brexit, the UK runs its own VAT, EPR and product standards regime entirely separately from the EU. Expandly sets up UK compliance as a standalone or as part of a combined EU expansion.
2,000+
brands expanded with Expandly